Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. 4 Ways for Business to Build Trust.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Sometimes all it takes is a single word or idea to get the creative juices flowing. Linda explained.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. A terabyte is approximately 85 million pages of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Stephen Waddington

JANUARY 27, 2021

In markets where demand is high there is likely to be some inflation in the coming months. Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. This fundamental skill set continues to be in demand agency-side.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman. 32: Rachael Wolensky of ALM.

Social Media 93

Social Media Marketing Media Creativity 93

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. When it comes to creating your video content, your team needs to focus on content for multi-channel media. Sometimes, a 30-second video is the most effective strategy.

Storytelling 136

Storytelling Video Strategy Analytics 136

Burrelles Fresh Ideas

MAY 30, 2023

Take the time to train your PR team in accessibility issues. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery. Diversity of content can be a particularly effective route to take here.

How To 40

How To Ethics Education Creativity 40

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Inside PR’s focus revolves around the intersection of PR alongside business and technology. Enter the podcast In recent years, the popularity of podcasts has exploded.

Pitching 100

Pitching Interviews Trends Journalism 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training? Be very specific.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training? Be very specific.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience. Need Digital PR training? Be very specific.

Digital PR 100

Digital PR Corporate Groups Training 100

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. Content is still king,” Graham said, “but how you deliver it determines how well [the audience] will receive it.”. When Graham joined Amazon Web Services in 2016, there were 10,000 employees.

Tourism 150

Tourism Employee Web Travel 150

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. The machine behind the feature is actually reading every piece of text, training the algorithm to better predict language. It also won’t wipe out jobs instantly.

Marketing 50

Marketing Training Data Ethics 50

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers. Big difference.

Agency 133

Agency Resources Employee Internal 133

Konnect Agency

APRIL 23, 2021

Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Gyms will need to find new and creative ways to build a community with their members. Offering More.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Now that people have a sufficient amount of equipment at home, gyms must develop creative ways to provide programming and generate revenue with online programs through their brand. Gyms will need to find new and creative ways to build a community with their members. Offering More.

Retail 52

Retail Consumer Exercises Creativity 52

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. What do you guys think? Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. The Role of Technology on the Legal Market. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 95

Agency Trends Marketing Survey 95

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% 6% of budget goes to training and development (T&D). I suggest thinking about distributing existing content elsewhere.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. The best way to describe the differences is that agency life affords you the on-the-job training aspect while doing your day-to-day. And when you know of a new product coming to market next quarter, bring your agency team in the loop today.

Agency 60

Agency Corporate Interviews eBook 60

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Best of all, Canva’s blur option allows for an entire spectrum of blurring. You can blur just enough to obscure the graininess while your viewer can still tell what the image depicts. Is the graphic calling out the accomplishments of a speaker at a company event?

Infographics 60

Infographics Tools Guidelines Writing 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. An all round nice guy. Email is killing me.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Get specific.

Creativity 132

Creativity Enterprise Tools Training 132