Sword and the Script

JUNE 5, 2018

Now the European Union (EU) says marketing must get permission. To get permission, marketing must put together programs people want. This is a core competency of PR and content marketing pros who are adept at earning , rather than buying, attention. Give our services a try. Talk to Us ! Photo credit: Pixabay.

Content Marketing 72

Content Marketing Marketing Privacy Data 72

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Deirdre Breakenridge

MAY 13, 2019

Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research. How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). Albane Flamant, Marketing Manager, US, Talkwalker.

Training 399

Training Video Analysis Data 399

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Yet the paper also surfaces the underlying driver of the shift to content marketing. Drop “going viral” as a goal. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

FEBRUARY 6, 2018

In reviewing the study, I think it has implications for business in public relations and content marketing. You can and should run content marketing like a publisher. Ideally, your creators are trained to use journalistic principles in creation. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans.

Insurance 45

Insurance Insurance Financial Training 45

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. This specificity will help savvy PR teams to drive more awareness, interest, desired actions and market differentiation.

Industry 221

Industry Content Marketing Corporate Analytics 221

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

MAY 10, 2022

From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Next time you write a press release, blog post or content-marketing piece, put the reader first. APRs: Earn 4 Accreditation renewal credits. The vacation or the webinar?

Case Study 180

Case Study Training Writing Storytelling 180

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Prohibition

DECEMBER 1, 2021

As an integrated PR consultancy based in Leeds, we advise big brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance.

B2C 133

B2C Healthcare Training Agency 133

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. 5 Steps to a Performance-Driven Content Marketing Strategy. Train your team.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Agility PR Solutions

OCTOBER 7, 2021

We kept the Bulldog train rolling along in September with a solid mix of high-performing original research posts and insightful guest contributions.

Training 78

Training Content Marketing Strategy Brand 78

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Image: Do-Hyun Kim via Flickr, CC 2.0.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. However, the ability of GPT-3 and tools such as ChatGPT and Playground to generate accurate content depends on how much information it has been able to access as part of its training model, and the veracity of that content.

Publicity 98

Publicity Wikipedia Marketing Training 98

PRSay

JUNE 6, 2019

And something is really standing out to me this spring as I’m traveling to deliver live training events. That’s what I’ve been focusing on this year in my trainings. I’m writing this on a plane to North Carolina. Flight attendants would come around and tap on your shoulder right before a descent.

Media Relations 146

Media Relations Media Training Pitching 146

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 149

Trends Small Business Content Marketing Training 149

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Learn more about her training, consulting or writing and editing services at WylieComm.com. Get Clicked, Shared & Liked: Want more techniques for writing content marketing messages that engage readers and boost analytics?

Web 159

Web Writing Analytics Training 159

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

The Proactive Report

DECEMBER 14, 2014

Get your team trained on these social media guidelines and how to use social posts appropriately. For example if you are promoting a webinar that aims to sell training, any social post should make it clear that it is a promotional post. Content Marketing Mastering Social Media' source: Wall Street Journal). PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Stephen Waddington

JANUARY 27, 2021

There is demand for roles in social media and content marketing, research and insights, and paid social. Avoid bubbles by looking outside the digital marketing and PR sectors to attract diverse talent and skillsets. Avoid bubbles by looking outside the digital marketing and PR sectors to attract diverse talent and skillsets.

Marketing 140

Marketing Travel Storytelling Healthcare 140

Burrelles Fresh Ideas

JANUARY 23, 2024

This is because, when trained well, the technology is adept at quickly spotting patterns in data, which is useful for interpreting current market research and how consumer needs and preferences change over time. PR and marketing professionals have experience and insights that machine learning hasn’t gained.

Technology 76

Technology Training Data Consumer 76

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Use these insights to craft your content strategy.

Digital PR 154

Digital PR Google SEO Content Marketing 154

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

It’s also very important to tap and train media spokespeople at the beginning of an engagement. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136

YouTube Training Video Survey 136

Rock the Status Quo

SEPTEMBER 16, 2014

Knowing this, most still aren’t training the talent they already have in-house. If we can’t find the right skills, frankly, it’s time to aggressively begin training the talent we DO have. They wanted transformation from a mostly link building shop into a content marketing agency.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

NOVEMBER 10, 2014

And, apparently, Wordsmith can do it for a fairly reasonable price (check the site) and free up reporters to do more work they’re trained to do (more reporting less almost-admin-type work). Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot'

Corporate 146

Corporate Communications Tools Content Marketing 146

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. An easy way to do this?

SEO 146

SEO Content Marketing Video Strategy 146

Rock the Status Quo

JUNE 4, 2015

Marketers are also more likely to get angry or annoyed than your average consumer, because WE KNOW there is not (and should never be) a direct line from content to sale. What we’re taught about content marketing Ebooks and webinars that require phone numbers are incredibly annoying. It was expected.

Content Marketing 100

Content Marketing Training Marketing Consumer 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training.

Agency 195

Agency Strategy Communications How To 195

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. Why work at Prohibition?

B2C 100

B2C B2B Agency Training 100

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. The brilliance of J&J’s brand journalism efforts here isn’t the fact that they hired a trained and well-known journalist to host the show (good idea).

Journalism 148

Journalism Brand Branding Interviews 148