Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 76

Technology Measurement Government Policies 76

Stern + Associates

NOVEMBER 2, 2023

“To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” A member of the team that built one of Procter & Gamble’s first consumer websites, he joined Google in 2006, becoming the tech giant’s Vice President of U.S. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” I was doing a phone-pitching training with a consumer PR firm and we found that this approach also tightened up their phone pitches and built a stronger connection with journalists right away.

Pitching 178

Pitching Training Media Relations Consumer 178

Wadds Inc.

JUNE 19, 2023

The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology. We've also developed a one-day workshop for agency management and communication teams that digs into the theme arising from the paper and includes a series of practical sessions. management paper.

Publicity 105

Publicity Policies Training Engineering 105

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

Barokas

DECEMBER 3, 2019

It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Barokas Communications is more than a top technology PR firm. Consumer Lifestyle : Impactful and lasting impressions are what count for consumer lifestyle brands.

Case Study 78

Case Study Enterprise System Fashion 78

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Change is coming.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies. Use smarter technology to serve up a more intuitive content experience. Lunch Lab).

Storytelling 63

Storytelling B2B Content Marketing Data 63

Stern + Associates

OCTOBER 24, 2023

Whether it’s altering consumer choices, enhancing employee experiences or making sense of algorithms, Sunstein proves that understanding human behavior is not just a study — it’s the master key to influence, persuasion, change and the art of thriving in an AI-integrated world. That can be a great motivator of behavior change.

Tools 110

Tools Employee Government Strategy 110

The Hoffman Agency

JANUARY 26, 2021

Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. The best advice I’ve received during my internship was during the workshop with Lou. Although I consider myself an internet person, I never thought I’d participate in an online internship.

Exercises 69

Exercises Pitching Storytelling Internal 69

PR 20/20

OCTOBER 30, 2018

Through workshops, keynotes, and breakout sessions, MAICON will take you beyond the industry jargon to learn what’s possible. A New Reality: How to Engage Consumers with Augmented and Virtual Reality. Workshops to Plan, Pilot and Scale Marketing AI. Visit the workshops page for more information and to sign up today.

Conference 45

Conference Marketing Case Study Hotels 45

Stern + Associates

DECEMBER 1, 2022

Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. Dr. Gardner emphasizes that leaders who don’t consider the benefits of collaboration are leaving talent and treasure on the table.

Measurement 62

Measurement Automotive Employee Financial 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. If by some miracle, you find yourself with downtime, try to attend relevant workshops or breakout sessions that can be helpful to you and your clients.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. But technology isn’t the whole story. 43% of global consumers said they are willing to spend more for a product or service that supports a cause.

Marketing 52

Marketing Storytelling Technology Community 52

PR 20/20

MARCH 6, 2020

So, he created a new one—one that rejected customary pillars like billable hours and requests for proposals and embraced transparency, technology, and talent. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. All technology can be wielded for good or bad. Staying Human.

Ethics 52

Ethics Conference Technology Employee 52

PR 20/20

JULY 30, 2019

That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”. Tim Hayden hosted a workshop dedicated to preparing marketing data for the AI revolution.

Case Study 50

Case Study Privacy Data Technology 50

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. And the technology increasingly exists to do so. Tools, we might add, that are becoming more capable by the day.

Content Marketing 40

Content Marketing Company System Marketing 40

Waxing UnLyrical

DECEMBER 21, 2018

This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She is an active speaker and gives workshops for other non-profits and university communications students on the subjects of non-profit marketing and women’s leadership. Spending most of her career in Washington, D.C.,

Strategy 88

Strategy Analysis Small Business Measurement 88

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. Read articles, listen to podcasts, attend workshops and conferences that interest you. I think especially in marketing and communications, it’s vital to be an early adapter and learn new technologies.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Ishmael's Corner

JUNE 8, 2015

After one particularly cynical workshop put on by a sales agent at Shoreline Entertainment, you would have thought that making a break into this industry requires a blood sacrifice and your first-born child.). This is because in the film industry ideas are not just a fleeting notion. In public relations, this lives in the art of pitching.

Communications 60

Communications Film Guidelines Pitching 60

Solo PR Pro

AUGUST 2, 2022

DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. It's very time-consuming, and can be emotionally draining. Be sure you are comfortable both with classroom and online teaching technology. Plus it's fun to introduce them to some of the stranger things about the profession.

Education 107

Education Course Nonprofit Resources 107

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

PR 20/20

JULY 17, 2018

And, the real magic of AI is that consumers often have no idea it’s there. Artificial intelligence is an umbrella term for a collection of powerful tools, technologies and algorithms used to make machines smart, which, in turn, enhance human knowledge and capabilities. Personalization: Powering intelligent consumer experiences.

Marketing 41

Marketing How To Technology Resources 41

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. We invited Cleveland HubSpot users to join forces and collaborate during an interactive workshop led by Paul Roetzer ( @paulroetzer ). Insight on how to apply new technologies and processes to improve efficiencies.

Resources 40

Resources Marketing Pinterest eBook 40

Norton's Notes

JUNE 12, 2015

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. My first interview was with Arik C. 16. What do you do in your spare time?

Interviews 28

Interviews Fashion SEO Social Media 28

PR Conversations

JUNE 3, 2016

I also love inspiring other communicators to be bolder and have more impact so it might be running a workshop on making more creative content. There are PR people I’ve met who couldn’t name a favourite blog, don’t consume news or magazines and can’t see the point of Twitter. What do you regard as the lowest depth of misery in PR?

Government 40

Government Social Media Local Corporate 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Foster a learning culture.

How To 60

How To Software System Employee 60

PR Conversations

FEBRUARY 5, 2015

And her sentiments pretty much sum up the main reason why this middle-aged, white male was asked to contribute observations on a weirdly skewed visage of science communications, at least when it comes to current practices regarding the recruitment of qualified presenters for conferences and workshops.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

And her sentiments pretty much sum up the main reason why this middle-aged, white male was asked to contribute observations on a weirdly skewed visage of science communications, at least when it comes to current practices regarding the recruitment of qualified presenters for conferences and workshops.

Communications 40

Communications Conference Government Policies 40

PRSay

MARCH 4, 2021

The SAFE TECH Act — which stands for Safeguarding Against Fraud, Exploitation, Threats, Extremism and Consumer Harms — wants to eliminate Section 230 protection in specific speech contexts. Department of Justice also held a workshop review of Section 230, and called for Section 230 reform.

Communications 170

Communications Policies Advertising Advertising 170