ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. Particularly on mobile devices, consumers are still using technology to block intrusive and irrelevant ads, placing pressure on digital marketers to deliver better ad messages. PRs have long been aware that the content we create is increasingly consumed on mobile devices.

Trends 159

Trends Mobile Advertising Advertising 159

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

NewsWhip

NOVEMBER 18, 2021

Both beauty and technology posts also generated massive amounts of likes, from Will Smith’s collaboration with Fitbit to Shay Mitchell’s promotion of Tresemme. The “other” category included cars, television shows, sports, and music. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective.

Instagram 78

Instagram Brand Branding Fashion 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Technology has changed the business model. What are the biggest challenges facing entertainment brands today?

Real Estate 120

Real Estate Television Technology Agency 120

Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. However, transforming this goal into reality often encounters intricate hurdles from multifaceted challenges.

Brand 89

Brand Branding Marketing Ethics 89

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. With a population of around 57 million within the U.S., Use Mobile Destinations. 2 million households classified as Hispanic.

Community 225

Community Pinterest Mobile Television 225

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 64

Healthcare Strategy Publicity Pharmaceuticals 64

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. 7 Consumers take continue to take control with ad blockers. 2 Internet usage continues to grow. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Movies and television. Technology and computing.

Social Media 233

Social Media How To Insurance Insurance 233

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Technology means continuous learning. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

Video 120

Video Trends YouTube Television 120

Stephen Waddington

NOVEMBER 6, 2018

Marketing, sales and finance have all been modernised by technology and software as a service. The content reaches 300 million consumers,” he said. It also fails to track radio or television. Communications is the last remaining department within the enterprise that is ripe for disruption according to Akeroyd.

Enterprise 111

Enterprise Media Software Measurement 111

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

PR in High Definition

JANUARY 23, 2019

The consumer electronics show describes itself as ‘the global stage of innovation’, hosting businesses from around the world to show off their latest innovations. Some of these wackier novelties as well as flagship products from the likes of Sony, LG, Whirlpool and GE, reveal a very important movement towards voice-enabled technology.

Technology 48

Technology Google Television Banking 48

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

5W PR

AUGUST 26, 2019

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. Video content has become a big favorite of brands who see that consumers are consuming mobile video now more than ever.

Social Media 83

Social Media Media Video Television 83

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

Film 62

Film Travel Television Local 62

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

AUGUST 18, 2015

Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”. It took television thirteen years to earn an audience that size. With the onset of technology, audiences have expanded exponentially. It took Instagram a year and a half.”.

Communications 120

Communications Social Media Television Radio 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Bianchi Biz Blog

SEPTEMBER 26, 2022

We create content— written, social and video— about all things automotive through the lens of how women live their lives in cars: Reviews, news, technology, maintenance, travel, family, car gear, style, and stories about the people, especially women, who engineer, design, build and sell cars.

Meeting 74

Meeting Automotive Media Journalism 74

Waxing UnLyrical

NOVEMBER 20, 2018

Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities. Marketing and Communications are converging as PR is poised to evolve radically over the next decade.

Measurement 56

Measurement Storytelling Data Technology 56

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. When considering your communications approach with the generations that are rapidly beginning to represent a bulk of the consumer economy, don’t get stuck focusing on social media and mobile alone.

Radio 69

Radio Newspapers Print Media 69

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. I explained that while advertising is more socially accepted among consumers and businesses, PR is more beneficial for those companies that did it right and for the consumers they targeted. She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. The hype cycle is a framework the organization applies to study emerging technology markets.

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? What do we conclude about the way people consume coffee, based on this location? If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Vice President, Marketing Technology. Christopher S.

Study 60

Study Examples Local Television 60

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. Host: Any new technology as you said needs time and adaptation. You must train them with this technology to tell them what it can be used for and how.

Leadership 59

Leadership Social Media Creativity Ethics 59