Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

The Proactive Report

DECEMBER 26, 2022

As we get faster mobile internet speeds and can share video to any place on earth from practically anywhere, with 5G, video will continue its rise. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video trends for 2023. 2023 is just around the corner.

Video 162

Video Film Social Media Facebook 162

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Understanding what exactly your audience wants to get out of the content they consume is essential in order to maximize your social content. How does your audience want to consume your content? Maddie Peters.

Social Media 98

Social Media Media Storytelling Mobile 98

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Mobile = Visual Multimedia is not an option anymore. They are available for journalists and other news consumers to download in a hi-res format. Utilize the latest storytelling tools, such as interactive photos and videos.

Mobile 152

Mobile SEO Web Training 152

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. What : Today’s consumers have more choices than ever and are less brand loyal than at any point in history. when done right.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Communications Conversations

DECEMBER 8, 2014

Between the all-too-tired and predictable (2015 is the year of mobile!) Prediction: Mobile will take over. Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Konnect Agency

MAY 11, 2023

Gen Z has grown up in a digital age saturated with information and content, making them highly discerning consumers. They want to engage with brands and influencers, not just passively consume content. Be Mobile-Friendly – They are a mobile-first generation.

Social Media 52

Social Media Agency Media Mobile 52

Ishmael's Corner

APRIL 19, 2015

Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Are consumers and B2B buyers depending on mobile devices to access news and information? If your online content isn’t mobile-friendly as of today, the Google algorithm will crush you.

Google 60

Google Mobile Storytelling B2B 60

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Though marketing pros have been telling stories for a long time, consumers are looking for increasingly short, visual and engaging tales in order to hold their attention and build a connection. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility.

Sports 85

Sports Television Advertising Advertising 85

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Interviews Video 117

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” PR and other media professionals think in terms of paid versus earned media – but consumers don’t.

Trends 320

Trends Mobile Twitter Consumer 320

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Now brands can create mobile games that build brand awareness as players tap away. Tip: Consumers have a positive view toward native ads, but don’t abuse it.

B2C 120

B2C Content Marketing B2B Mobile 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Think serial storytelling. Ask people to sign up for exclusive videos only available via email, mobile app, or gated page on your website. LknnRX0f4D.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Audiences have access to more information than ever before, but they don’t have an infinite capacity to consume. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Does video have any weaknesses?

Video 120

Video Brand Branding Trends 120

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. billion mobile users who only use a mobile device to access the service, shown by the red bars below.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. Ultimately, a PR strategy is created through storytelling. When the sentiment of an article is mirrored on ratings and reviews or social updates, it begins to become truth in the eyes of the consumer.

Strategy 76

Strategy eBook Consumer Fashion 76

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. See how one of our clients, Aeris, used a Media Snippet in a recent press release: Aeris Unveils Aeris Mobility Platform to Power Internet of Things.

Video 96

Video Communications Strategy Product Launch 96

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

ISEBOX

FEBRUARY 23, 2017

Instagram users seek to share pictures and videos that they’ve captured from their own mobile device – which they can first enhance by incorporating special effects, applying filters, and adding captions. Storytelling: You tell your stories on Pinterest through the stories of others, on the themed boards you create to gather your pins.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Want to build word-of-mouth? Social Currency: The new classic. ” 3. .”

Energy 120

Energy Viral Storytelling Community 120

Onclusive

SEPTEMBER 20, 2017

Moreover, there is no straightforward customer journey to trace with the increasing number of digital touchpoints that consumers encounter today. However, truly understanding the impact of earned media requires filtering and analyzing large quantities of disparate datasets that aren’t at the fingertips of most communicators.

Analytics 170

Analytics Measurement Data Technology 170

Ishmael's Corner

JUNE 2, 2015

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. The word “storyteller” now dominates the communications vernacular. Mobile-friendly: Buyers increasingly access information on mobile devices, which impacts the development of content.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Burrelles Fresh Ideas

JULY 11, 2023

By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers. Dadfluencers can provide valuable insights into consumer preferences, trends, and the needs of modern fathers, helping brands develop products and campaigns that resonate with their target audience.

Brand 55

Brand Branding Instagram Community 55

PR Fuel

JUNE 13, 2017

Mobile First Websites —If you’re doing a redesign, consider starting with one that is responsive and mobile friendly first. Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. You can have it work as you scroll down the page or as your customers move from link to link.

Pinterest 40

Pinterest Mobile eBook Video 40