Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Mobile Marketer. Advertising Week.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content?

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising.

Video 120

Video YouTube Mobile Advertising 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Targeting, machine learning and commerce are driving growth.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. For PR professionals, it’s not enough to be “on social,” “into video,” or “always on mobile.” In the media business, we talk a lot about how brands can get into those conversations through advertising.

Trends 320

Trends Mobile Twitter Consumer 320

Shift Communications

FEBRUARY 6, 2017

Interestingly, the Middle East and African markets’ growth fell the most: Mobile Users. It’s equally fair to generalize that marketers who have a strong Facebook strategy also have a solid mobile strategy. billion mobile users who only use a mobile device to access the service, shown by the red bars below.

Facebook 60

Facebook Mobile Retail B2C 60

Beyond PR

MARCH 13, 2018

Cision® believes in the power of paid, owned and earned media to tell such compelling stories that speak to consumers through every possible marketing touchpoint. Reaching the final picture lies in understanding that data is key to better storytelling, campaign optimization and overall results. How the Partnership Helps Consumers.

Media 75

Media Consumer Analytics Data 75

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Want to build word-of-mouth? Social Currency: The new classic. ” 3. .”

Energy 120

Energy Viral Storytelling Community 120

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Storytelling Radio Analysis 102

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. It points to the ability of a consumer company to collect survey feedback from 10,000 people in a month.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

PR 20/20

FEBRUARY 21, 2017

Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile. Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Focus on non-fiction storytelling.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value?

Marketing 48

Marketing Social Media Video Mobile 48

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. Mobile Marketing Made Easy. Discover how integrating mobile marketing will allow you to connect with your customers wherever they are. 18) Mike Volpe. The Growth Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed. Readers are fragmented across apps and websites.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Chris Lynch: It’s overwhelming to consumers and brands. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225