Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. Data for the US shows that consumers spend an average of 5.6 In developing markets everyone that wants a phone has one. 4 Internet advertising set to pass television.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 67

Healthcare Strategy Publicity Pharmaceuticals 67

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. Enter the era of Growth PR.

Measurement 56

Measurement Storytelling Data Technology 56

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Cision

JUNE 2, 2016

Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Traditional communication strategies have taught us to understand our target consumer demographics. Test & Measure. Not because we wanted to know their hair color.”

Data 120

Data Conference Measurement Pitching 120

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion people in the world, only 2.3

Social Media 120

Social Media Marketing Media Study 120

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Marketing, sales and finance have all been modernised by technology and software as a service. Tool vendor Cision reckons that it’s got the solution.

Enterprise 111

Enterprise Media Software Measurement 111

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Second, we’ll finally have a better way to measure the work we do, day in and day out. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

NOVEMBER 18, 2021

We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. The “other” category included cars, television shows, sports, and music. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective.

Instagram 78

Instagram Brand Branding Fashion 78

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) – Elizabeth, Associate Vice President, B2B Tech Team.

Advertising 89

Advertising Advertising B2B Creativity 89

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. The people doing the measurement say it needs to get better. How many people saw our news?”

Media 73

Media Measurement Enterprise Television 73

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy. It took television thirteen years to earn an audience that size.

Communications 120

Communications Social Media Television Radio 120

Presspage

AUGUST 22, 2017

With communication and marketing taking the lead in adapting online changes, PR has been pushed to embrace the latest trends and adapt to the changing world around us. Measurability of PR efforts is increasingly important. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Reputations can be formed throughout the entire consumer journey. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Priscilla Osorio.

Reputation 105

Reputation Brand Branding Analytics 105

Beyond PR

APRIL 20, 2016

If I asked you to list out which audiences are central to your PR and marketing efforts, I bet it’d be safe to surmise your current and prospective customers are at the top. Today’s PR and marketing teams are called on to quantify the quality of their pickup, and there are three key areas in which this can be done.

Report 40

Report Media Television Radio 40

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

Beyond PR

MARCH 27, 2018

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Google searches for influencer marketing have skyrocketed over the past year. At the same time, dollars directed at television ads are moving toward digital ads. Differentiated brands use these insights to strengthen their grip on the market.

Fashion 73

Fashion Instagram Enterprise Brand 73

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? What do we conclude about the way people consume coffee, based on this location? How many people in the general population/addressable market would consider a coffee shop a good location for work and study? Vice President, Marketing Technology.

Study 60

Study Examples Local Television 60

Maxim Behar

JANUARY 11, 2024

The fact that there are leaders, the fact that there are managers, the fact that there is freedom, the fact that there is a market whatsoever. But we have a market. It's more marketing than it is management. Host: Artificial Intelligence is also entering the market in companies I think at a rapid pace.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Certain kinds of smart televisions can “overhear” conversations. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Over the years, I learned about marketing tactics that I implemented to augment my PR efforts. I’ve loved communications from the moment I set foot in the industry. Get our brand on TV?

Communications 40

Communications Tools Analytics Television 40

Solo PR Pro

SEPTEMBER 8, 2015

A huge number of television shows tape and broadcast live from Universal, and movies—including Sharknado 3—shoot there too. Solo PR: How has the resort incorporated social media into its overarching marketing and communications strategic plan? Solo PR: How do you measure its success? .

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Maxim Behar

JULY 26, 2021

Back to your question, he Israeli market, before COVID was the main market for many Bulgarian destinations, such as Kyustendil, Devin, Hissarya, Velingrad. The hotels there literally depended on this market. The reason for that is that such hotels provide a sustainable product constantly and consumers return for it.

Tourism 52

Tourism Hotels Brand Branding 52

Konnect Agency

JANUARY 19, 2021

Much like everything else in 2020, digital shopper marketing was transformed in ways that no one could have predicted. While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Maxim Behar

DECEMBER 16, 2021

In general, this year was super interesting in terms of marketing and sociology in Bulgaria. Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. Results "Elections 2021", "Measures", etc.

Google 52

Google Engineering Sports Comparison 52

Mindful Marketing

MARCH 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills. “Get ‘em while they're young” is a common mantra among marketers. .”

Sports 98

Sports Banking Education Course 98

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. Thanks to Daniel Eckler for scouring the internet and collating reports. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. For that reason, TikTok remains responsible for “ Single-Minded Marketing.”

Privacy 72

Privacy Social Media Trends Video 72

Waxing UnLyrical

AUGUST 12, 2015

In 1954, phones were in homes, offices and street corners, computers were monstrous machines used by large companies, families gathered in living rooms to watch television, and tablets were medicines prescribed by doctors. And any content-marketing organization must answer the critical question: Does it work? Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing.

Publicity 63

Publicity Small Business Advertising Advertising 63

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40