Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Brand marketing: consumers and employees as agents of change In our contemporary landscape, consumers and employees wield unprecedented influence as catalysts propelling the paradigm shift toward inclusion in brand marketing. You can contact us here for more information and to discuss your measurement needs.

Brand 89

Brand Branding Marketing Ethics 89

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

JUNE 2, 2016

Bonnie Harris, CEO of Wax Marketing, spoke about the necessity of understanding consumers’ behaviors over demographics, one of 10 topics at the conference. Traditional communication strategies have taught us to understand our target consumer demographics. Test & Measure. Not because we wanted to know their hair color.”

Data 120

Data Conference Measurement Pitching 120

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. “Give consumers what they want, which is what X1 does.” The post Will Television Follow Newspapers’ Fate?

Television 28

Television Newspapers Conference Retail 28

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. Second, we’ll finally have a better way to measure the work we do, day in and day out. Some believe that the Barcelona Principles are the end all, be all for measuring PR campaigns. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

NewsWhip

NOVEMBER 18, 2021

We’ve tracked some of the top Instagram ads since October 1st, measuring influencers involved, posts that users have loved, and brands who have benefitted from them. The “other” category included cars, television shows, sports, and music. Giving consumers incentives to shop or win will only build brand loyalty and prove ads effective.

Instagram 78

Instagram Brand Branding Fashion 78

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Akeroyd cites three issues for the lack of investment in earned media: influencer identification and management; measurement; and silos within organisations that prevent data sharing.

Enterprise 111

Enterprise Media Software Measurement 111

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 84

Brand Branding Marketing Ethics 84

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy. It took television thirteen years to earn an audience that size.

Communications 120

Communications Social Media Television Radio 120

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. There is no consumer mob these days. This plan worked, for a long time. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Presspage

AUGUST 22, 2017

Measurability of PR efforts is increasingly important. Audiences are more in control of what content they consume and which channels and formats are being used to consume this content. Offline PR efforts, such as events, will need to be measured in terms of ROI. Integrating blogs and social media into the PR strategy.

Trends 79

Trends Measurement Television Consumer 79

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Just like any other form of media, you really need to understand you audience, know the type of content that they want, deliver it and then be able to measure it in some way.”.

Advertising 100

Advertising Advertising Television Radio 100

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. Start by analyzing campaign goals you’d like to reach. Unique Website Visitors. Social Mentions and Sentiment.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Reputations can be formed throughout the entire consumer journey. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

Beyond PR

APRIL 20, 2016

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40

Report Media Television Radio 40

Shift Communications

SEPTEMBER 26, 2016

How might we go about investigating the ways in which people consume coffee? What do we conclude about the way people consume coffee, based on this location? If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Suppose we sell coffee. Ethnographic Analysis.

Study 60

Study Examples Local Television 60

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The ability to communicate, on television and radio, that's not possible in newspapers is of course. I think it's a formula that works well in this hyper-dynamic life.

Leadership 59

Leadership Social Media Creativity Ethics 59

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. But higher demand means brands have to work harder to differentiate their campaigns.

Fashion 73

Fashion Instagram Enterprise Brand 73

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. Once it becomes part of mainstream manufacturing and fulfillment, 3D printing will change medicine, manufacturing and consumer packaged goods in ways we can only roughly glimpse now.

Trends 120

Trends Mobile Web System 120

Solo PR Pro

SEPTEMBER 8, 2015

A huge number of television shows tape and broadcast live from Universal, and movies—including Sharknado 3—shoot there too. Solo PR: How do you measure its success? . Watching them like a post or comment on a fun piece of video is how we are measuring our success at the end of the day.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

Beyond PR

OCTOBER 27, 2016

Ten years ago, I got my first taste when researching television journalists and learning about their specific beats (we called them beats then). Years of studying the media and the evolution of the consumer and what defines influence told me that we’d need a smarter, faster and better way to prove the worth of our communications departments.

Communications 40

Communications Tools Analytics Television 40

Maxim Behar

JULY 26, 2021

The reason for that is that such hotels provide a sustainable product constantly and consumers return for it. A campaign is not only important for foreigners, a well-made advertising campaign that will go on Western television will raise our and the Bulgarian tourists’ self-esteem. Sinemorets is also another such example.

Tourism 52

Tourism Hotels Brand Branding 52

Maxim Behar

DECEMBER 16, 2021

Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. Results "Elections 2021", "Measures", etc. He is the active participant and shows what is important to him. In second place is "Vaccine-Covid".

Google 52

Google Engineering Sports Comparison 52

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Mindful Marketing

MARCH 26, 2023

Given that consumers are creatures of habit, constrained by switching costs, it’s often hard to persuade people to try a new product, especially when they’re satisfied with what they have. Marketers can target younger consumers for products, provided they’re properly informed and the products truly benefit them.

Sports 98

Sports Banking Education Course 98

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155