PR for Anyone

JUNE 23, 2021

The media is covering the story right now anyway, add a new perspective or angle to an already trending story. Her expertise was beneficial when it came to the trending news of a pending hurricane. Sharing her knowledge on trending story that was impacting many made it easy for the pitch to land in the media.

Travel 130

Travel Television Insurance Insurance 130

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Flack's Revenge

JUNE 1, 2020

This trend has forced us to up our video games. The pandemic has unfairly singled out businesses that service consumers. So, the words “the company you keep” (from the old NY Life Insurance commercials) have taken on new meaning. It now seems like an amateur move to hide behind your avatar.

Insurance 194

Insurance Insurance Meeting Video 194

PRSay

JULY 2, 2019

Consumers are smart — they can usually see through a brand’s forced engagement. If the campaign aligns with your key messaging strategy and doesn’t pose too much of a risk, then this might be the step you need to start trending. This means keeping a tab on current trends: What’s happening in the world? Be genuine. Be relatable.

Brand 138

Brand Branding Insurance Insurance 138

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Flack's Revenge

JULY 11, 2018

It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. A way to earn ongoing media attention and coverage is to tie your offering to a broader topic or trend.

Insurance 204

Insurance Insurance Advertising Advertising 204

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. they still went ahead with it!”.

Insurance 74

Insurance Insurance Interviews Marketing 74

Bianchi Biz Blog

OCTOBER 19, 2020

Can you tell us what types of stories, trends or issues are on your radar now? I don’t have time to respond to all of the emails about car insurance prices and lease data. Check out some of Sarah’s recent articles: Variety, affordability key for future consumer EV adoption. Any pet peeves with PR people?

Automotive 68

Automotive Report Meeting Insurance 68

Agility PR Solutions

APRIL 29, 2019

Environmental protection gets most of the global attention within the ESG (Environmental, Social and Governance) sector of investing, but new research from Allianz Life Insurance Company of North America reveals that in the U.S.,

Insurance 60

Insurance Insurance Government Consumer 60

Reputation Us

JANUARY 11, 2016

Stats, facts and guesses abound about the top health care trends in 2016. The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016.

Communications 60

Communications Insurance Insurance Privacy 60

Barokas

DECEMBER 8, 2017

A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.

Data 60

Data Insurance Insurance Survey 60

Shift Communications

NOVEMBER 18, 2014

Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.

eBook 111

eBook Communications Crisis Communications Insurance 111

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.

B2B 170

B2B Social Media Media Education 170

MaccaPR

AUGUST 31, 2016

Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. A great example of this trend is Medela, the world’s leading provider of breast pumps. These colors consist of a lively teal, highlighter yellow, subtle hues of gray and strips of white (see above).

Healthcare 89

Healthcare Marketing Insurance Insurance 89

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

Data 68

Data Telecommunications Infographics Automotive 68

Sword and the Script

JUNE 21, 2016

What strikes me about the deal making in this context is an amazing delta in trends: an events company is buying into the relatively new phenomenon of content marketing at a fairly low price relative to what it’s selling its traditional press release distribution business. Account-based marketing.

Insurance 66

Insurance Insurance B2B Corporate 66

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. I have found that the most challenging and rewarding time in PR is when the client doesn’t have any news and we need to get scrappy and tie into trends.

Strategy 52

Strategy Real Estate Media Pitching 52

Communications Conversations

DECEMBER 11, 2017

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Working with health insurance agents probably isn’t the sexiest job you’ve ever had (I can say this kind of thing to you, right, because we’re friends!

Insurance 60

Insurance Insurance Sports Groups 60

Buzzstream

FEBRUARY 27, 2024

For pieces like this, you might also consider delving a little deeper to uncover broader trends rather than just mentioning the top three ranked locations. There’s a possibility that some of these journalists might struggle to see the link between a study about the most filmed locations on Earth and consumer travel.

Pitching 83

Pitching Writing Film How To 83

Shift Communications

DECEMBER 1, 2016

Is High-Deductible Health Insurance Worth the Risk? , Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Communications Conversations

JANUARY 13, 2017

It’s all growing and changing so fast, but the biggest driver for us (and I’d argue for anyone doing health care, or at least health insurance) is focusing more on the consumer. Historically, health insurance companies (like many areas of health care) are very B2B focused. We have to be human with our social media followers.

Insurance 60

Insurance Insurance Social Media Corporate 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” ” Heather Ripley writes about the importance of insuring that all crisis responders understand their responsibilities and are practiced.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

SEPTEMBER 17, 2015

Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. These days at the Tribune, scoops related to things that consumers would care about – names of companies or interesting people,” Yerak said.

Pitching 120

Pitching Report Insurance Insurance 120

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.” And although U.S. by any means.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Communications Conversations

OCTOBER 22, 2014

How they used LinkedIn: In this short post , Bruce uses LinkedIn publishing to talk about a timely topic and trend that’s impacting his business–the health insurance and health care worlds. Goal: Shaping consumer brand perceptions. Goal: Raising awareness for the brand. It’s a thought leadership play of sorts.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Buzzstream

FEBRUARY 3, 2021

According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. Creativity is key.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. We believe consumers should control who has access to their data, and we’re actively fighting for that right. 4) Before Auto Care, you worked for a PR technology vendor.

Marketing 79

Marketing Data Wireless Industry 79

Solo PR Pro

JUNE 14, 2016

With two quarters firmly under your belt, you can take a holistic view at the total of your work for trends, gaps, successes and failures. Review your overall work for trends. If making pretty reports or invoicing is consuming time that can be used on client work that only you can do, it may be time for a change.

How To 40

How To Insurance Insurance System 40

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. The reason for that is that such hotels provide a sustainable product constantly and consumers return for it.

Tourism 52

Tourism Hotels Brand Branding 52

PR in High Definition

JANUARY 17, 2017

If you’ve not come across the likes of Atom , Nutmeg , Bud , DueDil , Crowdcube , FundingCircle or Seedrs before, they’re all well worth a look – these are the companies which are radically changing how consumers and businesses handle their money. 2017: A year of change.

Technology 48

Technology Automotive Retail Banking 48

Prohibition

DECEMBER 13, 2021

The wrong approach could lead to a loss of trust with your staff and clients, not to mention higher insurance rates as well as larger legal fees. In the event that a company’s software unexpectedly collapses, it has a direct impact on both employees and consumers. As a case study, consider a technology breakdown.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

The Stalwart Blog

APRIL 26, 2020

People aren’t consuming news reports like they did 20, 30 years ago. Dave Oates: It’s a great question, sort of the tail wagging the dog and speaks to the point that I made before, that the traditional news organizations are no longer the dominant intermediary between the information and the consumer. Steve Smith: Right.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers.

Media 112

Media Journalism Report Video 112

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more.

Financial 83

Financial Industry Report Insurance 83

Prohibition

JANUARY 7, 2022

You will also have to pay for things such as insurance deductibles and additional security. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Here are some examples: Theft : If your business has experienced theft of inventory or equipment, you have experienced a crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52