Consumer Corporate Insurance Trends 
PRSay
JULY 29, 2022
“We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Humanize digital experiences.
Presspage
FEBRUARY 8, 2024
For example, the Dutch insurance company Nationale Nederlanden recently published a press release , sharing its ranking as one of the top performers in a benchmark for responsible investment. What are the current trends in ESG reporting and investor relations? From investors to employees, everyone's demanding action.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.
PRSay
JULY 2, 2019
Consumers are smart — they can usually see through a brand’s forced engagement. A good starting point for any brand trying to address customer issues or acknowledge the value they’ve added to someone’s life is to drop the stale, corporate lingo and go for something approachable and friendly. Be genuine. Be relatable.
Shift Communications
NOVEMBER 18, 2014
Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable.
Sword and the Script
JUNE 21, 2016
What strikes me about the deal making in this context is an amazing delta in trends: an events company is buying into the relatively new phenomenon of content marketing at a fairly low price relative to what it’s selling its traditional press release distribution business. Account-based marketing. The press release *IS* the story.
5W PR
NOVEMBER 11, 2019
Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. Industrial Manufacturing & Services and Corporate Services tied for third at 3.4. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.
Expert insights. Personalized for you.
157 
Let's personalize your content