Consumer Insurance Leadership Trends 
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?
ImPRessions - Crenshaw Communications
JANUARY 6, 2020
Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?
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ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. Thought leadership events, too, can support an expert positioning. Think purpose-driven brand PR is for consumer sectors? PR promotes brand values. Think again.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.
PRSay
JULY 29, 2022
We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. They agreed that an organization’s messages should support its goals and serve the needs of its audience.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services.
Barokas
DECEMBER 8, 2017
A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Which, to be honest, surprised me, and interested the media as well.
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