Consumer Creativity Insurance Trends 
ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?
PRSay
JULY 2, 2019
Consumers are smart — they can usually see through a brand’s forced engagement. Be creative. Creativity is key! If the campaign aligns with your key messaging strategy and doesn’t pose too much of a risk, then this might be the step you need to start trending. Be genuine. That being said, when something good (or bad!)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzzstream
JUNE 5, 2024
To create the index (as some call it), I weighted a handful of criteria, such as homeowners insurance and transportation costs, and then assigned scores for over 800 cities. It’s my favorite from a strategic point of view, but it can be challenging to get very creative. But keyword-driven content is just the tip of the iceberg.
Flack's Revenge
JULY 11, 2018
It takes a big idea to attract the attention of consumers and get them to buy your product…”. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. A way to earn ongoing media attention and coverage is to tie your offering to a broader topic or trend.
MaccaPR
OCTOBER 2, 2017
When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. they still went ahead with it!”.
Barokas
DECEMBER 8, 2017
A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Explore your options, utilize surveys and be creative. Moral of the story?
Buzzstream
FEBRUARY 3, 2021
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content.
Expert insights. Personalized for you.
261 
Let's personalize your content