Consumer Insurance Journalism Trends 
ImPRessions - Crenshaw Communications
OCTOBER 8, 2020
Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.
Bianchi Biz Blog
OCTOBER 19, 2020
Can you tell us what types of stories, trends or issues are on your radar now? How long have you been in journalism and how did you get started? I’ve worked professionally in journalism since 2018. I don’t have time to respond to all of the emails about car insurance prices and lease data. Get to the point.
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Cision
MARCH 1, 2016
In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.
Reputation Us
JANUARY 11, 2016
Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. Data security must be heightened to avoid Health Insurance Portability and Accountability Act violations that can negatively impact your organization’s reputation.
Cision
SEPTEMBER 17, 2015
Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics as well as occasional banking and insurance coverage. She was previously a business reporter at Detroit News, The Plain Dealer, the Palm Beach Post and the Orlando Business Journal.
MaccaPR
AUGUST 31, 2016
Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. A great example of this trend is Medela, the world’s leading provider of breast pumps. The brand also generated national media attention from the Wall Street Journal , WIRED , Forbes and Fast Company.
Communications Conversations
AUGUST 31, 2018
Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. It was a tough journey.
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