Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. The reason consumers like browsing websites on mobile, outside of convenience, is the simple design. What is your consumer’s CTA? Are you user-friendly? What’s Your Story?

Brand 52

Brand Branding Mobile Analysis 52

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Ahrefs’ Content Explorer combines some of the features from Site Explorer and Keyword Explorer to find content from the web and identify ideas with search volume (or both).

Digital PR 62

Digital PR Tools Google Pitching 62

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 22, 2020

Among the top 10 metrics communicators say they are currently tracking include web traffic (71%), impressions (63%), email open rates (51%), number of 3rd party mentions or placements (50%), estimated site traffic and (i.e. B2B prospects consume 11 or more pieces of vendor content. SimilarWeb) (48%). Source: PR Measurement ).

Survey 174

Survey Marketing B2B Study 174

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime? Call to Action.

Small Business 90

Small Business Writing Engineering Infographics 90

Cision

APRIL 28, 2017

Now in its fifth year, this exclusive study asks investors 30 tactical questions regarding how they consume your shareholder communications content. If just a startup but with a web presence under construction, perhaps; more mature business, no. Thus the genesis of our Shareholder Communications 365 Study.

Infographics 174

Infographics Comparison Construction Study 174

Masters in Communications

DECEMBER 10, 2018

It often involves the use of statistics, charts, and infographics. Journalism In The Age of the Open Web. At the risk of beating a dead horse, the open web has changed everything. The way we consume data will never be the same. With digital news in the open web, your news source is almost a living, breathing thing.

Journalism 65

Journalism Newspapers Web Data 65

The Proactive Report

AUGUST 5, 2016

If your news content or press release is not optimized for search – both news and web search – it’s unlikely that it will be found and read by journalists, bloggers and members of the public searching that topic online. LinkedIn news consumers are more likely to be high earners and college educated. S: SEARCH & SOCIAL.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. For our newest findings, check out the State of the Media 2016 Report! This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. For instance, does direct mail work, or has digital marketing rendered it obsolete?

Advertising 84

Advertising Advertising Privacy Analytics 84

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. Make or buy?

Local 89

Local SEO Engineering Web 89

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.)

Content Marketing 103

Content Marketing Print Analysis Data 103

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

JULY 9, 2020

Research: Analyze billions of data points across the web to get actionable insights. This helps marketers gauge consumer search behaviors over time to fuel content ideas. Templates range from social media posts to marketing collateral to infographics (and tons in between). Source: Google Trends. Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Contact Information] – Press Release Examples From Around the Web Here are some more press releases found in the wild. Although assets aren’t always available, they can make a significant impact. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Cision

APRIL 12, 2016

You should also consider what types of content your audience consumes. This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Sixty-seven percent of consumers say the quality of images on eCommerce websites influences their buying decisions.

Infographics 120

Infographics eBook Content Marketing Video 120

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. I like to see things like case studies and infographics freely accessible. The Case Supporting Gated Content.

B2B 118

B2B Mobile Content Marketing SEO 118

Communications Conversations

APRIL 4, 2016

The increasing importance of the visual web. They include infographics. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). News releases are inherently and historically text-driven (again, reference Google doc news release above).

Corporate 60

Corporate Strategy Pinterest Web 60

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. Get to the latest infographic before it’s published – and pitch it to a media outlet first.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48

Solo PR Pro

FEBRUARY 26, 2019

The “HTML element that specifies the title of a web page. Now that the current state of SEO values quality, relevant content created to help web searchers — whether that’s where to find the best deal on a new car, how to learn a new skill, find a doctor, etc. Meta Description. “A SEO Outreach & PR Pitching. In-depth Guides.

Engineering 45

Engineering SEO Google Web 45

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. Sponsored blogger marketing campaigns go far beyond the number of online opportunities for your product to be seen (aka consumer impressions).

Consumer 48

Consumer Infographics SEO Blogging 48

PRSay

AUGUST 23, 2016

The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. Infographics for instance, work very well for illustrating statistics and other technical content. Norbert Streitz (Scientific Director @ Smart Future Initiative ). Christian Salow (CEO @ de ).

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

The emergence of pictures and videos on the web. Especially on financial web sites, the color red creates a sense of danger, or warning. Infographics for instance, work very well for illustrating statistics and other technical content. Norbert Streitz (Scientific Director @ Smart Future Initiative ). Christian Salow (CEO @ de ).

Video 60

Video Financial Infographics Web 60

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

Video 40

Video YouTube Web Case Study 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Encourage more prospects to download content such as a white paper, e-book or infographic. Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97