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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

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Infographic: The Perennial Customer Revolution

Sword and the Script

Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends .

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The Data-Driven Guide to Landing Page Design [Infographic]

PR 20/20

So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. So the ‘art’ side of this isn’t the easiest for me.

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Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales.

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Things You’ll Need Before Building a New Website

The Proactive Report

Let’s also assume that you’ve done some due diligence and found yourself a good web developer or designer or agency to help you with the process. Your web designer will need some files from you for the website. Some companies have a set of infographics that are used in their promo pieces and marketing items. Logo Files.

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Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Marketwired released a fun infographic on the 2015 PR Wish List. Twitter Facebook Google+ LinkedIn Around the Web in 59 Days.

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The Modern Press Release: How to Own and Amplify Your Brand Story With Multimedia

PRSay

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

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