PR Job Coach

OCTOBER 31, 2013

If you have quantitative data showing the result of a campaign or increased revenues link to an infographic that visually tells the story. Make those live as well to the associations web site and the detail of your certifications. Even if your contribution is a successful pitch to a journalist, provide the link to the actual story.

How To 247

How To Skype YouTube Construction 247

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. For instance, if a blog post does extremely well, you can then make a video, slideshow and an infographic to get a better momentum. According to Statista, the number of smartphone users across the world has increased from 1.5 billion in 2016.

How To 129

How To Content Marketing Engineering Advertising 129

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Sword and the Script

MAY 19, 2015

Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends .

Infographics 60

Infographics Customer Service Exercises Software 60

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Cision

JUNE 2, 2017

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams.

Creativity 150

Creativity Web Social Media Data 150

Cision

JUNE 13, 2017

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

Waxing UnLyrical

MAY 21, 2014

Infographics communicate a lot of information, usually statistical in nature, in easy to understand graphics. To create a great infographic , not only do you need a great designer, but also someone to put together the research and organize it into bite-size pieces that tell a story. Guest Post by Alicia Lawrence.

Infographics 78

Infographics Web Resources Tools 78

ImPRessions - Crenshaw Communications

JULY 21, 2017

Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Don’t underestimate infographics – they remain a powerful way to present large amounts of information in an easy to digest way. DesignerPics. Haute Chocolate.

Infographics 157

Infographics Writing Tools Google 157

Cision

APRIL 27, 2015

Her firm still gets major website traffic from an infographic they posted over two years ago. What happens to an infographic you posted to Facebook even two days ago? For example, if you want content to have a longer shelf life, Krista recommends Pinterest. Instagram is also another great social network to consider. Krista’s tip?

Social Media 120

Social Media Pinterest Media Infographics 120

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? The same study points out there’s some content – infographics for example – is rarely gated. The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

APRIL 12, 2016

This continuous flow of insightful content will ensure your Web properties attract a steady organic audience, too. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. . Giphographic : These are animated infographics.

Infographics 120

Infographics eBook Content Marketing Video 120

Shift Communications

OCTOBER 31, 2014

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. Disavow harmful links.

SEO 155

SEO Google Web Infographics 155

Presspage

JULY 3, 2018

Their newsroom is a most informative web destination covering Formula 1, governance, financial, and sustainability news with insightful and fun infographics, videos and more. Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company.

Infographics 90

Infographics Fashion Energy Sports 90

Waxing UnLyrical

JANUARY 16, 2015

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Marketwired released a fun infographic on the 2015 PR Wish List. Twitter Facebook Google+ LinkedIn Around the Web in 59 Days.

Web 40

Web Leadership eBook Infographics 40

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Cision

NOVEMBER 24, 2015

Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Since press releases often come with quotes, statistics, and interesting infographics, they can be broken off into a separate piece of content. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

PR 20/20

SEPTEMBER 29, 2015

So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. So the ‘art’ side of this isn’t the easiest for me.

Infographics 40

Infographics Data Case Study Web 40

The Proactive Report

JULY 23, 2018

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Google’s Aims. The Google Algorithm. Owned Links.

Google 113

Google Guidelines Web B2C 113

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

MAY 20, 2013

So below are five posts that include helpful tools from around the web. Five awesome tools to create infographics. On to this week’s roundup; and this week, we’re focusing on business tools. As we all know, the right business tools can save us time, money, and increase efficiency. Image: j.reed via Flickr, CC 2.0.

Tools 98

Tools Infographics Google Resources 98

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement. It’s no secret that improved access to data is changing the way marketers and communicators work.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Waxing UnLyrical

DECEMBER 2, 2013

So in celebration of small businesses everywhere, this week’s roundup features seven posts from around the web that offer small business tips for all those who could use them. Infographic: Facebook ad cheat sheet. After all, small businesses (like mine !) are an extremely important part of for the economy.

Small Business 104

Small Business Infographics Facebook Resources 104

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: Web analytics software, marketing automation software, audience metrics systems on and offline. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

MARCH 22, 2016

George is the lead content writer at 216digital , a web design, development, and digital marketing agency in Cleveland. I collaborated with our designer, Sarah Yeager ( @sarahmyeager ), and the rest of our marketing team to hone this infographic through many revisions. The following is a guest post from George Anderson ( @GT_Anders ).

SEO 40

SEO Infographics Web Education 40

Bad Pitch Blog

SEPTEMBER 2, 2014

And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Performance data from this is layered with web analytics to see how the content is reasonating with our audience. This is just one way data can inform strategy. 2) Create Content: We''ve been t alking about this for years.

Data 96

Data Privacy Infographics Measurement 96

Cision

OCTOBER 16, 2017

The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Our CMO, Chris Lynch, talked quite a bit about this when our 2017 State of the Media report came out earlier this year.

Media 149

Media Pitching Data Technology 149

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) Not defining your target audience. Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the difference between news search and web search. Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) There are a host of digital skills we need just to manage our jobs as PR pros.

Communications 100

Communications Training Web Analytics 100

Presspage

AUGUST 15, 2017

To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. brought forth vast social media and multimedia tools, including video sharing capabilities.

Technology 115

Technology Big Data Video Data 115

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Waxing UnLyrical

FEBRUARY 10, 2014

Since this Friday is Valentine’s Day, this week’s roundup features seven posts from around the web that focus on compassion, humanity, and of course, love. Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. concert debut ?

Infographics 88

Infographics Community Resources Web 88

Presspage

DECEMBER 5, 2017

According to the Similar Web Search Report , organic search equates close to 95% of all traffic. This would allow your newsroom’s localized content to contribute to bottom line web traffic a lot quicker. It is about helping your audiences find your content from among other sources. Make or buy?

Local 89

Local SEO Engineering Web 89