Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 136

Brand Branding Infographics How To 136

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 174

Survey Marketing B2B Study 174

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Shift Communications

MARCH 3, 2017

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. After an initial survey idea is formed, you may have a lively brainstorm session to collect ideas on a direction.

Survey 60

Survey Data Google Web 60

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Businesses must distribute trustworthy information, the survey found. It takes facts—solid statistics, customer testimonies and proof points.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

JANUARY 6, 2021

Also, consider investing in open-source AMP (automated message processing) software that will make interaction with customers even easier by allowing them to perform such things as submitting a survey or scheduling an appointment without having to click through to an app or website. Consumers visit various channels for different reasons.

Mobile 88

Mobile Infographics Consumer Software 88

5W PR

NOVEMBER 11, 2019

Of six sectors measured in a recent survey, the insurance industry had the most opens per opener at 4.2. On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned. Read Time: 2 minutes.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. Extract Data from your Content and Design an Infographic. People love infographics.

eBook 108

eBook Infographics Pinterest How To 108

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. So how can you stay on the cutting edge of the news industry? Native Advertising.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.) Reporters are always looking for last-minute tips for topics as varied as Halloween tips for frugal parents, to adult Halloween wines and cocktails.

Film 180

Film Small Business Pitching Comparison 180

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Help reporters reach these on-the-go content consumers by pitching videos, infographics or other mobile-friendly multimedia. Survey The People.

How To 84

How To Pitching Survey Comparison 84

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. While many of us view BuzzFeed as the ultimate source to waste time on a Friday afternoon or post lunch, the media company has undeniably changed the way our audiences consume information.

eBook 48

eBook Infographics Survey How To 48

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

JANUARY 2, 2019

Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. For example, if you conduct a proprietary survey you can maximize the results via an infographic, parsing out specific data points exclusively for media and creating a series on your blog or social channels.

Analysis 95

Analysis Infographics Internal International 95

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. In fact, a survey carried out by Forrester Consulting found social media to be the most preferred source of discovery for news and information among online adults between the ages of 18 and 55. In fact, content discovery helps both consumers and online marketers.

How To 129

How To Content Marketing Engineering Advertising 129

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. So, why not take the plunge? Focus your content-sharing and creation efforts.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Beyond PR

JANUARY 30, 2018

An infographic is included that shows how Cision Impact builds on the Cision Communications Cloud ® , to deliver the most complete PR workflow platform — from identifying influencers to reporting revenue generated. . The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. For instance, if I was thinking about travel, I could search “travel survey” in Google and see the number of backlinks each post has received without needing to leave Google.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Key Takeaways for Reports When announcing the results of a new report or survey, you want to point out the most insightful key takeaways, along with a brief analysis of the findings. Although assets aren’t always available, they can make a significant impact.

Examples 62

Examples Product Launch Data Report 62

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. As technology offerings continue to advance, consumers expectations will also evolve. . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

MaccaPR

OCTOBER 10, 2022

Marketers understand that consumer use of social media serves as a glimpse into one’s personal ‘highlight reel’ —capturing only the most perfect moments, projects, and achievements like weddings, recipes, and vacations. The value of influencer marketing lies in the fact that 61% of consumers trust influencers’ recommendations.

Conference 62

Conference Marketing Instagram YouTube 62

Sword and the Script

FEBRUARY 24, 2015

That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. The survey was conducted in conjunction with the American Marketing Association and McKinsey & Co; Duke has run this survey twice a year since 2008. The survey found 69.9%

Mobile 60

Mobile Study Marketing Survey 60

5W PR

NOVEMBER 2, 2016

Here are just a few ways using PR attracts consumers. Produce a whitepaper that highlights the results of a shopper survey, promote the whitepaper with PR, and use it to generate new leads. Most businesses think that marketing is the best way to target customers. Attract attention. It’s free evergreen content.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JULY 21, 2018

But the best marketers are going a step further and integrating this power combo into all functions across the marketing value chain – from brand strategy and consumer insights, to customer experience, product, and pricing to content and creative development, media – even measurement.”. Is Creativity a Skill or Talent?

Creativity 64

Creativity Marketing Analytics Measurement 64