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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. Survey shows 64% of #PR and marketing pros will Click To Tweet.

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The Tricks and Treats of Building an Infographic

Shift Communications

Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits. Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. Or where they’re buying them? Zach Burrus.


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Infographic: Where Institutional Investors Read News and Earnings Releases


This clearly indicates, as stated in the IR magazine article – Investors visit IR websites for content, not data, finds survey – that the IR website is “…a de rigueur tool that investors expect to find.”. More to the point, where do they want to consume it? But what is the exact content institutional investors looking for?

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Social Dads: Profile of a Father on Social Media [Infographic]

Sword and the Script

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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How to Ideate a Successful Survey Campaign


I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Leverage keyword research. If so, I challenge you to stick with me.

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Half of B2B Tech Marketing Prospects Consume 11 or More Pieces of Vendor Content

Sword and the Script

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption.

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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Always begin at the end. .

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