Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. Deloitte’s annual back to school survey. Citi Entertainment.

Banking 93

Banking Content Marketing Examples Industry 93

Shift Communications

JANUARY 2, 2019

Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions.

Analysis 95

Analysis Infographics Internal International 95

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. As technology offerings continue to advance, consumers expectations will also evolve. . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

AUGUST 16, 2016

The salespeople, knew far more about a vehicle than the consumer ever could. It’s easy for a consumer to solicit instant opinions friends on Facebook the micro-moment before a purchase. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Dan’s example is the car dealership.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Contently - Strategy

NOVEMBER 27, 2018

Contently conducts an annual survey at the end of every year to test assumptions about our audience. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. In other words, RBC had a huge opportunity to educate and entertain consumers before promoting its products. “We

Strategy 108

Strategy How To Content Marketing Analysis 108

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. ” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts.

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. For digital shopping app Retale , we conducted a quick survey to determine what parts of the country spend the least and most on Halloween decor (those in the northeast are the cheapskates.)

Film 180

Film Small Business Pitching Comparison 180

Contently - Strategy

SEPTEMBER 15, 2021

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned. Read Time: 2 minutes.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. Consumers and members of the media like to know who they are doing business with. Improving your public relations strategy doesn’t have to be a time- or money-consuming affair.

Web 40

Web Pitching Local Report 40

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78