Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Consumer 178

Consumer Study Data Survey 178

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 97

Consumer Communications Advertising Advertising 97

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

APRIL 20, 2023

Consumers worldwide are fully on board with supporting brands and businesses that incorporate sustainable practices into their product manufacturing, distribution and business operations—new research from supply chain transformations and omnichannel commerce fulfillment firm Blue Yonder affirms that about half (48 percent) of those surveyed have an (..)

Consumer 78

Consumer Branding Brand Survey 78

Agility PR Solutions

SEPTEMBER 13, 2022

The firm’s newly released 2022 Accessible Marketing survey finds that while 83 percent of businesses are doing more to provide […]. The post Marketers are doing more to reach consumers with disabilities, but barriers remain appeared first on Agility PR Solutions.

Consumer 147

Consumer Marketing Survey Software 147

Institute for Public Relations

FEBRUARY 17, 2023

McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → .

Consumer 69

Consumer Brand Branding Comparison 69

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Agility PR Solutions

APRIL 10, 2022

How much weight do product reviews carry with consumers during the consideration stage of purchase? New research from online reputation management firm NetReputation.com finds that one-star, low and negative reviews of businesses and services on the Internet are likely to impact consumer buying decision making.

Consumer 146

Consumer Reputation Survey Publicity 146

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Brand 147

Brand Branding Consumer Enterprise 147

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Consumer 97

Consumer Brand Branding Data 97

Agility PR Solutions

NOVEMBER 7, 2022

New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. According to […].

Consumer 88

Consumer Marketing Survey Enterprise 88

Agility PR Solutions

JANUARY 12, 2023

New research from customer service firm Intercom affirms that the way companies talk to their customers can significantly impact retention and business growth, revealing that three in four consumers say “communication that makes them feel valued” is a top or the most important factor when doing business with a brand.

Consumer 88

Consumer Customer Service Survey Communications 88

Agility PR Solutions

FEBRUARY 21, 2022

The survey also shows regional—and perhaps cultural—differences in consumers’ embrace of data openness: 75 percent of […]. The post Consumers willing to open up their data if it leads to better experiences appeared first on Agility PR Solutions.

Consumer 153

Consumer Data Privacy Survey 153

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 158

Consumer Survey Brand Branding 158

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Consumer 109

Consumer Study Company Survey 109

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].

Consumer 88

Consumer Brand Branding Marketing 88

Institute for Public Relations

APRIL 14, 2023

Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers →

Consumer 52

Consumer Brand Branding Survey 52

Agility PR Solutions

NOVEMBER 8, 2022

The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone.

Consumer 88

Consumer Study Survey Internal 88

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. In-Store Shopping.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

APRIL 24, 2022

As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers across the US and the UK about how they feel […].

Consumer 147

Consumer Survey Brand Branding 147

Sword and the Script

SEPTEMBER 14, 2022

Perhaps not, according to a survey of “11,889 U.S.-based More than half (55%) of journalists surveyed “say that every side does not always deserve equal coverage in the news.”. “By The survey polled 9,388 Americans for their views ( methodology ). Are there still two sides to every story? Navigating the communications landscape.

Survey 108

Survey Communications Media Social Media 108

Agility PR Solutions

AUGUST 22, 2021

How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? The post The state of Black business in America: New survey finds progress, challenges appeared first on Agility PR Solutions.

Survey 144

Survey Consumer Publicity Trends 144

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data.

Consumer 88

Consumer Data Company Privacy 88

Agility PR Solutions

DECEMBER 6, 2022

The post The digital trust imperative: Consumers demand better security management from brands appeared first on Agility PR Solutions.

Consumer 88

Consumer Brand Branding Survey 88

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 158

Consumer Media Advertising Advertising 158

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 178

Survey Media Relations Measurement Communications 178

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.

Consumer 147

Consumer Pinterest Advertising Advertising 147

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 158

Privacy Consumer Branding Brand 158

Agility PR Solutions

OCTOBER 17, 2022

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions. This newly […].

Privacy 78

Privacy Consumer Study Data 78

Agility PR Solutions

JUNE 12, 2022

The firms’ new study, How Data is Driving Next-Generation Customer Experiences, is based on a survey of 100 global […]. The post Consumers’ new digital behaviors will outlive the pandemic: How data drives next-gen CX appeared first on Agility PR Solutions.

Consumer 122

Consumer Data Survey Study 122

Agility PR Solutions

OCTOBER 17, 2018

The average percentage of respondents who rated news sources as trustworthy or very trustworthy in a new survey from consumer intelligence org Simmons Research was just 40 percent—a clear sign the news media is in crisis.

Crisis 88

Crisis Survey Consumer Media 88

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Brand 97

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Branding Brand 97

Business Wire

APRIL 14, 2021

We have unlimited choices to consume news. Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Media 341

Media Social Media Survey Blogging 341

Agility PR Solutions

SEPTEMBER 27, 2022

The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS ecommerce platform BigCommerce reveals.

Consumer 88

Consumer Brand Branding Apparel 88

Agility PR Solutions

MAY 26, 2022

A new survey from digital CX firm TELUS International indicates that consumers around the world are most influenced by digital channels when making purchasing decisions. Social media ads and online reviews carry major weight with consumers According to the survey’s 4,000 respondents across the U.S.,

Consumer 88

Consumer Social Media Survey Internal 88