5W PR

MAY 24, 2024

Disruptive technologies continue to emerge, providing consumers and businesses with increased accessibility, convenience, and security. By putting a spotlight on real-world applications and consumer benefits, PR illustrates a company that’s driving innovation and fostering positive change. PR plays a vital role here as well.

Financial 78

Financial Privacy Infographics Leadership 78

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. That’s why building a tool kit is essential. Without the right tools, you’ll waste time on menial tasks and diving down research rabbit holes. Built for 1.

Tools 62

Tools Blogging Pitching Google 62

PRSay

JUNE 28, 2023

But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Another innovative tool for PR professionals to reach target audiences, drive engagement and promote their brand narratives is the multichannel news release (MNR).

Brand 145

Brand Branding Infographics How To 145

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. But you have to know what you need before you can select the proper tool.”. Here are 5 Leta recommends.

Tools 125

Tools Analytics Software B2C 125

Cision

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. It’s your transparency library. . But I am a tad bias.

Infographics 174

Infographics Comparison Construction Study 174

Cision

MAY 12, 2017

This implies that the IR website is not a highly trafficked data tool for your current analysts, but certainly they do check in to see what new content you’ve added to expand your “financial narrative.” Depends on the news/catalyst. If I am looking for some extra info and feel of the company. Question 4 coming soon.

Infographics 149

Infographics Comparison Retail Study 149

Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

Infographics 60

Infographics Social Media Media Survey 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

MAY 16, 2023

In today's fast-paced business landscape, associations and organizations face the constant challenge of maximizing their marketing and sales efforts while operating within limited resources. In this post, we'll explore six effective strategies associations can implement to optimize their marketing and sales efforts.

Marketing 69

Marketing eBook Resources Tools 69

Cision

MAY 5, 2017

How shareholders consume shareholder communications content. The IR website is an essential but passive tool. Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. They are just checking in to see what’s new. The mosaic.

Infographics 120

Infographics Comparison Financial Study 120

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Its goal is to help fund individuals in developing markets to set up their own businesses. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

5W PR

NOVEMBER 21, 2023

Zapier Zapier, a standout plugin, is tailor-made for professionals and marketers. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.

Travel 78

Travel Hotels Infographics YouTube 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Flack's Revenge

MARCH 4, 2015

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. Good marketers like to tap the latest methods for reaching customers.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

5W PR

JANUARY 6, 2021

Invest in a tool that will deliver APR (application programming interface) by gathering customer information from other sources and even place them in emails to help tailor communications. To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary.

Mobile 88

Mobile Infographics Consumer Software 88

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. Another great way for companies to improve their social media marketing campaigns is to be mindful of each piece of content the company creates and distributes on social media platforms.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-ranking keywords with moderate competition.

Engineering 100

Engineering Writing Mobile SEO 100

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. This level of personalization increases engagement and helps build stronger connections with consumers. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “ Tech Tested ” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.

Communications 383

Communications Tools Google Resources 383

Newsfile

NOVEMBER 14, 2023

73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. UK consumers are expected to spend £24.1 more than in 2022, and includes £3.8

Examples 116

Examples Energy Retail Product Launch 116

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 13, 2016

Here, I asked marketing and social media professionals for their best next-level tips. Cain Richards, a digital analyst for SEOWorks , points out that 52 percent of marketing professionals say that video has the highest ROI of all content posted on social media. You’ve set up a social media monitoring system. Shake Up Your Scheduling.

Social Media 120

Social Media Media Infographics Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers. Storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Generative AI tools can solve an important challenge faced in idea contests: combining or merging a large number of ideas to produce much stronger ones. As well, it synthesizes a host of ideas. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Doctor Spin

JANUARY 5, 2024

In marketing, the use of “marketing personas” is commonplace. As in most marketing-related things, these personas are mostly derived from demographic generalisations. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices.

How To 52

How To eBook Corporate Groups 52

Engage PR

SEPTEMBER 13, 2021

Content creation is an essential tool to increase the profile of your business. It is also used frequently by a business to attract attention to its brand, in turn helping to create a strong identity that boosts its market profile and status. Consider the goals of your content marketing strategy.

Infographics 60

Infographics Education Social Media Content Marketing 60

Cision

JULY 13, 2016

Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way. Guesswork should not guide a content marketing strategy. Use media monitoring tools to listen to their conversations, segment their psychography and gather insights on their demography.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. Finding new ways to express your message and connect with your audience, such as visuals like infographics or vlogs, can help elevate your brand from the competition. But keep in mind, these steps can only be effectively done with a targeted approach to brand marketing.

Financial 168

Financial Infographics Pitching Consumer 168

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. That’s why you need a scheduling tool that will do your posting for you on times that you set. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. According to HubSpot: 97% of marketers say video has helped increase user understanding of their product or service. DIY Video Tools.

Video 57

Video Marketing Mobile YouTube 57