Contently - Strategy

OCTOBER 20, 2021

What Consumers Want From Marketers. Consumers are talking, but are you listening? State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. State of Healthcare Content 2021: 5 Trends Transforming the Industry. State of Healthcare Content 2021: 5 Trends Transforming the Industry.

Resources 121

Resources Content Marketing Healthcare Marketing 121

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage.

Healthcare 60

Healthcare Big Data Data Retail 60

Agility PR Solutions

NOVEMBER 17, 2021

These changes can be seen everywhere from food and media to healthcare and financial services, and so much more. Cultural Fluency is the key to authentically connect with American consumers across race and ethnicity. […].

Healthcare 157

Healthcare Financial Consumer Media 157

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Shift Communications

APRIL 30, 2018

This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. I recently attended a speaker series put on by UCSF on the latest trends in digital health investments. Give Consumers Control.

Healthcare 68

Healthcare Data Exercises Consumer 68

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Consumers need to see consistency in brand messaging in times of uncertainty. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery.

Crisis 225

Crisis How To Small Business Social Media 225

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Agility PR Solutions

MAY 17, 2021

Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare.

Healthcare 78

Healthcare Banking Retail Travel 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. The corporate responsibility trend peaked this year when 200 major companies signed on to the Business Roundtable statement supporting “stakeholder value.”

Leadership 156

Leadership Corporate Energy Government 156

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 7 Consumers take continue to take control with ad blockers. It remains a trend to watch. #8 Brands are increasingly incorporating content created by consumers into their campaigns. Meeker typically spotlights a societal trend or two each year.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. But if you don’t have your audience’s trust, they won’t listen to your message.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. We are constantly monitoring the news in search of trending topics. And what about healthcare?

Healthcare 79

Healthcare Local Fashion Trends 79

wiredPRworks

APRIL 13, 2022

Bank, Capital One and TD Bank discover ways to motivate consumers to act. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Connect with Chris McGuire on LinkedIn. Learn more about McGuffin Creative Group.

Financial 52

Financial Social Media Banking Media 52

5W PR

JULY 9, 2019

The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Vegan shoes, for example, are a niche market, as are shoes for sportswomen or shoes for professional female healthcare providers. What niche trends have you noticed recently? Conscious Shoppers.

Marketing 79

Marketing Travel Healthcare Fashion 79

Wadds Inc.

AUGUST 14, 2023

Are there any trends agency owners should have on their radar? Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

ISEBOX

JANUARY 5, 2016

But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

But a few trends have manifested in recent years and they’re creating considerable ripples in the pond. Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Communications Conversations

AUGUST 11, 2020

He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I like to keep tabs on these hashtags to stay on top of the latest trends and news in social media marketing. Specifically if and how people are using them. ” Really?

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. We are inspired by our clients every day, especially during these times.

Healthcare 52

Healthcare Small Business Resources Data 52

Victorious PR

DECEMBER 28, 2022

More people are consuming content. With more and more people converting, it’s important that your company keeps up with this trend and benefits from it. We work with entrepreneurs, real estate professionals, healthcare, crypto and so much more. So that means more time online. Take advantage of the downtime.

Real Estate 52

Real Estate Brand Branding Healthcare 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to.

Pitching 174

Pitching Journalism Video Advertising 174

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stephen Waddington

APRIL 13, 2022

The Consumer Prices Index rose by 6.2% Areas of digital transformation such as education and training, healthcare and technology are likely to remain resilient. Services grew by 0.2% and were the main contributor to February's growth in GDP; this was partially offset by production, which fell by 0.6% in February.

Energy 131

Energy Government Crisis Policies 131

Rock the Status Quo

AUGUST 15, 2014

Navigating the healthcare system across years of misdiagnosis, trying medications that didn’t work, finding new doctors who had a clue. It wasn’t written from an attitude of concern and caring, it was an attempt by Edelman to newsjack a trending topic for their own benefit. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

Shift Communications

MAY 4, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Only time will tell; one data point doesn’t make a trend. However, we’ll keep a careful eye on their Q2 revenue results. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Cision

APRIL 29, 2015

Depending on where you are on the spectrum as a reader—whether you align closer with the shareholders and therefore think that Valeant has capitalized on an opportunity by value pricing the two drugs for maximum profit, closer with healthcare professionals frustrated by the increase in costs, or closer to the consumer who struggles with the lack of (..)

Pharmaceuticals 120

Pharmaceuticals Company Comparison Healthcare 120

Beyond PR

SEPTEMBER 14, 2016

Hispanic people of all age groups are predominantly bilingual, according to the Nielsen Hispanic Consumer Report , Spanish still surpasses English as the dominant language for those 35 and older. Healthcare. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.”

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising.

Report 45

Report Privacy Pinterest Retail 45

Reputation Us

JANUARY 11, 2016

Stats, facts and guesses abound about the top health care trends in 2016. The health care PR professionals at LT Public Relations considered the latest insights from industry conferences and the company’s health care clients to identify the top trends affecting health care communications in 2016.

Communications 60

Communications Insurance Insurance Privacy 60

The Proactive Report

JUNE 18, 2021

I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Influencer marketing trend is one that has gained momentum in recent years. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213