ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The current trend of inequality can be traced back almost forty years, to a policy theory called “trickle-down economics.” As the disparity in wealth has increased, so too have the costs of healthcare.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The current trend of inequality can be traced back almost forty years, to a policy theory called “trickle-down economics.” As the disparity in wealth has increased, so too have the costs of healthcare.

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40

Shift Communications

SEPTEMBER 8, 2017

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. hospitals and 20 percent of physicians.

Healthcare 79

Healthcare Leadership Local Retail 79

Reputation Us

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. A few other notable points from the conference (in no particular order): 80 percent of a person’s healthcare takes place outside of a medical facility.

Healthcare 60

Healthcare Insurance Insurance Hotels 60

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. Internet ad spend surpasses television spend. Mobile is still growing.

Trends 159

Trends Mobile Advertising Advertising 159

5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. The post Marketing Healthcare to Women: Tips and Tricks appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

Onclusive

MAY 10, 2017

That said, here are 10 PR industry job trends, including some data sourced from the U.S. PR pros in the healthcare and social assistance industries were at the low end of the salary range while professional, scientific, and more technical PR specialists were at the top. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Onclusive

MAY 4, 2020

Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. Understanding the news is the first step toward shaping it.

Crisis 464

Crisis Publicity Exercises Trends 464

Agility PR Solutions

JANUARY 9, 2019

Markets such as healthcare, retail and construction—ones that have historically been slower to evolve—are now embracing innovation to better serve their clients, meet business goals and increase the value of their brand. The post AI’s infiltration and other 2019 trends comms pros need to know appeared first on Agility PR Solutions.

Trends 74

Trends Healthcare Construction Retail 74

Shift Communications

JANUARY 30, 2020

In the healthcare space, confusing language, jargon, and acronyms reign supreme. While being active in current affairs and leveraging trending conversations can be tempting for brand relevance, it may be more appropriate to leave the information sharing to the real experts—health and government bodies. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Congratulations on your new role as agency president of MCS Healthcare Public Relations! As more and more communicators look to boutique shops for innovative thinking as well as superior client service, MCS stands to benefit from these trends.

Healthcare 266

Healthcare Analytics Agency Trends 266

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. For example, big data. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. For example, big data. Jessica Crawford. Senior Account Executive .

Healthcare 60

Healthcare Big Data Data Retail 60

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. Marketing and PR Healthcare Keynote.

Healthcare 53

Healthcare Marketing Conference Training 53

Contently - Strategy

OCTOBER 20, 2021

State of Finance Content 2021: Benchmarks, Trends, and Keys to Success. State of Healthcare Content 2021: 5 Trends Transforming the Industry. State of Healthcare Content 2021: 5 Trends Transforming the Industry. Your healthcare competitors have this bookmarked. Want even more resources?

Resources 121

Resources Content Marketing Healthcare Marketing 121

Landis PR

MAY 30, 2023

This trend is not limited to major media outlets. Let’s take the healthcare trade media as an example. With fewer healthcare reporters covering news, it has become more difficult to get stories published about new drugs, medical breakthroughs, and other healthcare-related topics.

Healthcare 52

Healthcare Media Pitching Local 52

Business Wire

APRIL 10, 2017

Business Wire recently had #CommPro Sandra Fathi , president of Affect , stop by and offer some insight into the current and future trends in public relations. An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their goals.

Healthcare 200

Healthcare Trends Tools Content Marketing 200

Agility PR Solutions

OCTOBER 21, 2020

Besides house pets and maybe the ozone layer, very few things have benefitted from the COVID crisis—but according to new research from healthcare staffing firm CHG Healthcare, many firms can add their own corporate culture to that short list. The post COVID silver lining?

Company 155

Company Healthcare Survey Crisis 155

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The pool of cybersecurity reporters is relatively finite, so PR pros should pick and choose the most relevant trending story and offer their source only to the most appropriate reporters to maximize return-on-effort. . These sectors may range from education, government and energy to financial services, healthcare and insurance.

Enterprise 261

Enterprise Privacy Government Software 261

Agility PR Solutions

NOVEMBER 17, 2021

These changes can be seen everywhere from food and media to healthcare and financial services, and so much more. For years, multicultural Americans have driven all the country’s population growth and have added trillions of dollars to the U.S.

Healthcare 155

Healthcare Financial Consumer Media 155

Stephen Waddington

JANUARY 20, 2021

This is the summary of a presentation that I gave at a PRCA 2021 trend event today. My trend is agency start-ups and scaling in 2021. It has been a boom for online retail, big tech and healthcare; and a bust for culture, entertainment, hospitality, travel and events. Now is a great time to start or scale-up an agency.

Agency 78

Agency Healthcare Retail Travel 78

Shift Communications

APRIL 30, 2018

This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. I recently attended a speaker series put on by UCSF on the latest trends in digital health investments. The major takeaway?

Healthcare 68

Healthcare Data Exercises Consumer 68

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. She used LinkedIn to share her thoughts on making healthcare more affordable. FedEx uses both to establish itself as a thought leader in supply chain trends. Want is key here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Coronavirus is having a significant effect on many businesses.

Crisis 225

Crisis How To Small Business Social Media 225

Solo PR Pro

JUNE 6, 2017

Last week, Kleiner Perkins Caufield & Byers partner, Mary Meeker released her 2017 internet trends report. This year’s report has 355 slides of information including a new section on healthcare. Internet Trends 2017 Report from Kleiner Perkins Caufield & Byers. Below are a few takeaways for communication professionals.

Trends 49

Trends Mobile Video B2C 49

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. The corporate responsibility trend peaked this year when 200 major companies signed on to the Business Roundtable statement supporting “stakeholder value.” ” 2020 Brings A Leadership Test.

Leadership 156

Leadership Corporate Energy Government 156

Agility PR Solutions

MAY 17, 2021

Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare.

Healthcare 78

Healthcare Banking Retail Travel 78

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

PRSay

MAY 26, 2020

Even at hospitals in parts of the country less hard-hit than New Jersey, many began to notice a new trend. Intermountain Healthcare also launched a Facebook campaign that, at first, had a more general message. “We will need to consistently communicate to help all of our service lines build back volume,” Wilson said.

Communications 169

Communications Crisis System Healthcare 169

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. But if you don’t have your audience’s trust, they won’t listen to your message.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

PR for Anyone

JANUARY 3, 2024

Her corporate experience involved leading global programs in healthcare, collaborating with medical professionals, and driving innovation. Driven by a desire for purpose and self-discovery, there is a growing trend of women in their 50s choosing entrepreneurship.

Corporate 130

Corporate Sports Creativity Internal 130