Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. Are there any trends agency owners should have on their radar? Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. But if you don’t have your audience’s trust, they won’t listen to your message.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. We are constantly monitoring the news in search of trending topics. And what about healthcare?

Healthcare 79

Healthcare Local Fashion Trends 79

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Bad Pitch Blog

SEPTEMBER 18, 2011

They anticipate ads aired during the Super Bowl and are aware how many millions are bet on these; most wait in anticipation to see and mock these less-than-creative spots during the event and then read nonstop chatter on which ads made the biggest impression. She whined a lot. This lesson took some time to drive home.] That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Check out Content Tips for Adding Creativity in More Conservative Niches. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches.

Media Relations 40

Media Relations Media Local Healthcare 40

Bad Pitch Blog

FEBRUARY 8, 2009

They know the ads aired during the Super Bowl cost millions and wait in anticipation to see the über-creative spots during the game and then the post-game commentary on which ad made the biggest impression. As professionals, our job is to educate the media and the consumer (once we get to them). This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Shift Communications

JULY 20, 2016

They have to be solution-focused, driven, creative, curious and thick skinned. This is probably the biggest challenge we face, especially in certain industries like IT security, fin-tech and healthcare. What really works here is giving the reporter unique data that demonstrates the issue they’re writing about or the larger trend.

B2B 60

B2B How To Trends Report 60

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Money affects everyone. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

MAY 19, 2022

You can also go with keywords like: YOUR INDUSTRY + trends. Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. YOUR INDUSTRY + facts. YOUR INDUSTRY + survey.

Survey 90

Survey How To Reddit Pitching 90

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. I see two broad trends for 2022. Needless to say, all of them used some form of communications effort.

Trends 52

Trends Trade Shows Agency Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. In previous years we’ve had campaigns that are very focused on the pain, and we’re now pointing the way out of the pain and pointing toward a bright future for healthcare.”.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. Things like your gender and various healthcare statuses and things like that.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

The application of data in public relations isn’t a new trend. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164