Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. local time. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be.

Media 78

Media System Analytics Privacy 78

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

Cision

MARCH 24, 2016

I started primarily in event management, and have since moved into account management and media relations. Just as we have immersed ourselves in the wine world (trade, media) on the East Coast, we expect to do the same in the Bay Area, Napa and Sonoma. Donate the rest to local charity projects.

Local 120

Local Agency Policies Travel 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Book and author events at bookstores or trendy restaurants are a dime a dozen. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Landis PR

APRIL 29, 2024

The Most Popular Social Media Channels in Finland Youtube : 4.46 million users The most important international events in Finland in 2024 Savonlinna Opera festival : High profile opera festival is well known all over the world among classical music enthusiasts. For more information on events, check here. 20–21, 2024.

Radio 64

Radio Pinterest Television Government 64

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 90

Agency Energy Crisis Management Industry 90

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Strategy Consumer 245

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. While we may dream of it, rarely do we imagine our news being picked up and shared by global media.

Internal 152

Internal International Media Pitching 152

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. Live reporting is unscripted — it doesn’t go through a copy editor. What’s it like working in business development vs. news?

Meeting 98

Meeting Media Print Enterprise 98

Cision

FEBRUARY 17, 2016

Your brand has a social media presence, blog, newsletter, paid ads…the works. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. Want all the latest influencer marketing tactics and news events? ” “It’s awesome as consumers.

Marketing 120

Marketing Newspapers Mobile Local 120

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

APRIL 2, 2015

Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. You were the target of trigger marketing, which can come in the form of ads, branded content and live events. So which are the best tactics for you?

Airlines 120

Airlines Storytelling Local Travel 120

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What do you hope to accomplish in your new role as director of media relations at ABB? As public relations professionals, we need to focus on the greater good. What has stayed the same?

Pitching 0

Pitching Energy Media Relations Social Media 0

Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. Even mainstream media outlets break their coverage into different beats. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately.

Media Relations 40

Media Relations Media Local Healthcare 40

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years?

Tourism 120

Tourism Travel Conference Crisis 120

Barokas

DECEMBER 22, 2017

Working in PR, I love the thrill of the media relations chase. From finding the right reporter to drafting the perfect, creative pitch to securing interest from media and then to finally seeing that beautiful piece of client coverage post – that’s what keeps me excited about PR. Does social media inspire the clothes you buy?

Media 60

Media Hotels Social Media YouTube 60

Ethical Voices

OCTOBER 16, 2023

I knew I really wanted to work with students, so I started in the international student office working with our international students doing recruitment, student affairs, event planning, communications, all of it. I did data communications for our local, state and national reporting. As consumers of information need to understand that.

Ethics 80

Ethics Data Crisis Apparel 80

Burrelles Fresh Ideas

MAY 23, 2023

Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. Dentsu recently came out with a survey regarding consumers’ summer travel plans. Another two in five consumers have been influenced by social media when it comes to picking a destination.

Travel 40

Travel Tourism Airlines Hotels 40

Victorious PR

FEBRUARY 4, 2023

Your Audience is Always Listening How your brand is perceived is how a consumer will trust and buy into you. When a brand has networked enough credibility in the media, and for the public to consume, they will see an overall increase in trust and success for their business.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Shift Communications

MAY 19, 2015

As PR pros, it is imperative that we’re always consuming news. Whether it’s monitoring where our clients are being mentioned, or their competitors or general trends – being media savvy makes us great at what we do. This, to me, is the crème de la crème of smart media relations skills. Subscribe to breaking news alerts.

Local 60

Local Pitching Newspapers Consumer 60

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Move over media relations. After being subject to nationwide and local lockdowns, where many of us were unable to see our closest friends and families, we all needed a little boost.

Trends 71

Trends Reputation Course Media Relations 71

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Communications Conversations

AUGUST 21, 2018

I also handle proactive and reactive media relations in the “mid-Atlantic” region of the U.S., We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C., For starters – the networking.

Sports 113

Sports Retail Local Report 113

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Christian headed to London to work at an agency called Freuds before heading back north to work for a local agency.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Bob Geller: It is more than releases, events and media relations. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics.

Agency 159

Agency Strategy Crisis Management Pitching 159

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications.

Internal 323

Internal International How To Media 323

Prohibition

JANUARY 14, 2022

So often, these events come as a complete surprise. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. An event that gives your company a black eye but doesn’t threaten its survival.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92

PRSay

SEPTEMBER 29, 2016

For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S.

Sports 60

Sports Social Media Guidelines Agency 60

Stephen Waddington

MAY 23, 2018

The 2018 report suggests that copywriting, campaign delivery, media relations, strategic planning and social media relations are among the most common PR activities. It’s unlikely that we’ll see an extinction event as doom mongers predict. My personal view is that the PR business will continue to evolve.

Analysis 60

Analysis Technology Tools Exercises 60