Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

5W PR

MAY 17, 2024

As consumers gravitate more towards adventure, escape, and a bond with nature, outdoor brands face the challenge of distinguishing themselves in a bustling marketplace. Herein lies the indispensable role of public relations. Highlighting positive reviews and testimonials on the website and social media channels can build trust.

Strategy 78

Strategy Brand Branding Travel 78

Bianchi Biz Blog

SEPTEMBER 21, 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Opportunity: Even if your company cannot secure the booth or product demonstration space it seeks, there are still ways to leverage media relations at CES. You’ll also need to have strong visuals and videos to offer.

Technology 93

Technology Automotive Mobile Interviews 93

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. The post Is Media Relations Getting Harder?

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. And on social media, there were 534,000 CES mentions with a reach of 28.5

Automotive 99

Automotive Mobile Government Technology 99

Stern + Associates

MAY 22, 2024

At least as much as consumer-focused or B2B businesses, nonprofit organizations often face tough and ever-evolving demands and competition. Media relations are especially important in expanding the circle of visibility and emotional connection. You’re not competing on cost or efficiency but on emotional connection.

Nonprofit 62

Nonprofit Strategy Communications Conference 62

5W PR

APRIL 9, 2019

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. There is no way to escape the digital age, it seems. Smart, right?

Consumer 60

Consumer How To Advertising Advertising 60

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 262

Technology Trends Consumer Industry 262

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. Pitching stories related to your business to these outlets can provide significant PR benefits. Media Relations An integral part of any food PR strategy is traditional media relations.

Company 62

Company Radio Social Media Pitching 62

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today? 5 tips for stronger media relations. Real media relationships take time and effort. See this earlier article on how to avoid media relations mistakes. Play the long game.

Media 253

Media Pitching Report Media Relations 253

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Stern + Associates

NOVEMBER 13, 2023

Global Events Are Impacting Executive Visibility More Than Before To say the least, it was an eventful year when it came to hot-button political events and global upheaval. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected.

Trends 117

Trends Communications Conference Leadership 117

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. We also hosted a really engaging in-person Fall WellBEEing Media Event, with delicious honey-soaked appetizers, themed cocktails, a DIY beauty bar and mobile skin treatments on site. Give us the 1,000-foot view of the campaign?

Marketing 78

Marketing Mobile System Instagram 78

5W PR

AUGUST 27, 2021

One of the main services that most PR firms should be offering to clients is reputation management that includes strategies such as email campaigns, content creation, social media management, engaging with consumers, and responding to their reviews. Event Planning. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places. Social activism.

Trends 165

Trends Nonprofit Consumer Newspapers 165

5W PR

JUNE 15, 2022

With the help of strategic relationship building and influencing, companies in the cannabis industry can reach a lot more consumers and generate conversions. However, even with a little bit more effort, cannabis brands can use PR to streamline the buying journey while generating positive media coverage. Media Relations.

Brand 88

Brand Branding Consumer Pitching 88

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said.

Agency 117

Agency Crisis Communications Consumer 117

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. When selecting a food PR agency, it’s important to consider your specific needs and goals.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or

Creativity 243

Creativity Groups Retail Media Training 243

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. of South Korean internet users are active on KaKaoTalk, which is one of the top social media platforms by the number of active users.

YouTube 95

YouTube Marketing Local Chemicals 95

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

.” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz. Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help.

Trends 293

Trends Pitching Agency B2B 293

Sword and the Script

FEBRUARY 20, 2024

But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The survey asked respondents who they thought were the most influential people in persuading consumers to take action.

Report 106

Report Publicity Marketing Pitching 106

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Training. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Generating brand awareness. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

AUGUST 24, 2023

These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety. The Importance of Food Safety in the Food Industry Food safety is paramount in the food industry, as it directly impacts the health and well-being of consumers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. This is especially true as we all gear up for a year marked by continued inflation, a recession and overall declining consumer confidence.

Communications 78

Communications Analysis Leadership SEO 78

Prohibition

MARCH 14, 2023

The brief from furn.com will see Prohibition deliver a full suite of PR services for the fast-growing interiors brand , aimed at building its reputation with consumers and supporting furn. in reaching its full commercial potential.

Retail 71

Retail Agency Trends Reputation 71

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage.

Print 112

Print Trends Agency Brand 112

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Why should they pay attention?

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