Cision

JUNE 2, 2015

And is there a way to use data to back it up? Turning Data Into Trends. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content. Use hard data to identify trending content patterns through key metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. It is, after all, only working on mathematical models and data.

Technology 77

Technology Training Data Consumer 77

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. Creative skills (26%). Where humans outperform AI: Creative thinking (70%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 129

Film Marketing Sports Hotels 129

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 156

Journalism Public Affairs Ethics Technology 156

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Find Creative Angles.

Creativity 102

Creativity Data Measurement Product Launch 102

Cision

JUNE 5, 2017

Although being creative isn’t a tall order for marketers, we need to not just build buzz and demand attention with our campaigns — we also need to inspire action. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. . Write good, creative content.

Pinterest 202

Pinterest Creativity Video Retail 202

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 152

Mobile SEO Web Training 152

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back. What value does digital marketing bring to sharing a brand’s story?

Strategy 71

Strategy Marketing SEO B2B 71

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. We’re creating, curating, consuming, and confronting a daily tsunami of information. From all of this information, the data exhaust is being described in terms of exabytes and zetabytes. It’s daunting.

Data 0

Data Tools Technology Banking 0

Landis PR

SEPTEMBER 7, 2021

To answer the question, let’s examine the history and the data. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Photo courtesy of Pexels. By Robin Carr, LCI. Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. Does the audience actually watch the ads?

Sports 113

Sports Advertising Advertising Survey 113

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.

Strategy 97

Strategy Ethics Social Media Data 97

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns.

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. It’s a good idea to coordinate what data and information you can use. Visuals need to be on brand. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying.

Consumer 49

Consumer Brand Branding Reputation 49

ImPRessions - Crenshaw Communications

MAY 3, 2016

But consumer public relations professionals have their work cut out for them, as media quickly grow weary of endless pitches about “perfect gifts” for the day. Turn data into holiday fodder. Of course, gift guides will abound, and for consumer brands it’s worth offering up your most fitting products.

Local 120

Local Viral Survey Consumer 120

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience.

Journalism 120

Journalism Brand Branding Writing 120

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. Reports and surveys : Data is your friend, and an invaluable resource for content creation. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way.

Pitching 136

Pitching Agency Tools Resources 136

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers.

Marketing 170

Marketing Measurement Trends B2B 170

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. And I think also just from the clients, right?

Advertising 131

Advertising Advertising Data Reputation 131

Critical Mention

SEPTEMBER 25, 2018

There are many types of writing styles. You can do this by providing a topic during the interview to have them write. When you receive their piece, you evaluate their work through creativity and accuracy. You can’t only rely on past writing samples. You also need to see if they know how to analyze data.

Writing 66

Writing Interviews Creativity Small Business 66

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Statistics and data are arguably as important as the products and services a business offers. Feature #1: Analytics.

Marketing 67

Marketing Web Software Technology 67

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

SEPTEMBER 25, 2015

I could escort a tech executive to a taping at CNBC in the morning and write a set of key messages for an energy client in the afternoon. It was creative. Creativity and originality were among the first things to slip. Surveys were re-fielded every year even when trend data had long since failed to produce anything of note.

Survey 120

Survey Print Creativity Energy 120

PR 20/20

JULY 11, 2019

But to do that, we must deliver our message to consumers at the right time, in the exact right way—so as not to be intrusive or irrelevant. They gather invaluable behavioral insights by using the data they gather from their community of users as they interact with the extensive world of Netflix content. How do they do it? to 1:55 p.m.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose. Headline writing tips. Or, just interested in seeing an example?

How To 177

How To Guidelines Content Marketing Video 177