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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now it’s all regulated.

Ethics 52
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What is Newsjacking?

ImPRessions - Crenshaw Communications

What makes it so important that we would write about it so often? How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! So what is newsjacking? And why should PR professionals care about it?

Ethics 182
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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

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Bridging Psychology and Machine Learning for Campaign Success

Burrelles Fresh Ideas

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. It is, after all, only working on mathematical models and data.

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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. In fact, the explosive growth of data science may be part of the problem. The company used the information to micro-target voters in US elections.

Privacy 40
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Customer-Centric PR Strategies for Using the Voice of the Customer

Burrelles Fresh Ideas

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. Contact us to discuss your specific needs.