Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Waxing UnLyrical

MAY 17, 2019

Data Science Tops the Priority List. Data is being generated in almost unrealistic amounts with each passing day. Added to that, the generated data is extremely crucial as it serves as a vital link for providing users with better customer experiences. Data Ethics Accompany Data Sciences.

Trends 70

Trends Ethics Survey Data 70

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns.

Communications 40

Communications Marketing Technology Data 40

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things.

Enterprise 69

Enterprise Ethics Engineering Technology 69

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. So, aside from broadcast monitoring and some data, what is getting out of this deal? The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. See it here.”.

Software 85

Software Pitching Internal International 85

Contently - Strategy

APRIL 10, 2019

Johansson was marketing “through some serious adversity and resistance” for years.That meant creating social media graphics to appeal to consumers living a particular party lifestyle, and releasing limited edition bottles with illustrations of Rodman with King Jong-un.

Company 105

Company Marketing Education Data 105

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 198

Writing Communications Marketing B2B 198

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. From a media relations and PR perspective, this means more potential for avoiding or for creating risk; a whole new source of data; and more advance warning for either good or bad news. Emerged Trends. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

FEBRUARY 18, 2020

There are a lot of strong opinions on the right answer to this question – and not very much data. The data supporting this point is pretty weak. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). People won’t consume content without a date.

Blogging 119

Blogging Survey Google Engineering 119

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. At the top of the list: strategic thinking writing, and emotional intelligence.

Survey 98

Survey Industry Leadership Study 98

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JULY 30, 2019

Kanishka Bhattacharya, Senior Director of Data Science and Analytics at Publicis Sapient. Penn, Co-founder and Chief Data Scientist at Trust Insights. Grab a pen and paper and write down what you stand for. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. Start learning today.”.

Case Study 50

Case Study Privacy Data Technology 50

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. ” Defining “ greenwashing “ and its repercussions.

Ethics 40

Ethics Guidelines Handbook Local 40

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel.

Analysis 60

Analysis Technology Tools Exercises 60

PR 20/20

MARCH 12, 2019

No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better. These include content analysis, keyword selection, data-driven content creation, optimization, creating personalized content, and A/B testing to improve content. That’s impressive. It may not be perfect.

Content Marketing 40

Content Marketing Company System Marketing 40

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. To have a clear conversation with me Richard the consumer – you would have to process huge amounts of data. That’s not because I’m unusually complex, but rather because I switch between multiple devices – a trait of almost all consumers.”.

Marketing 60

Marketing Creativity B2B Ethics 60

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 178

Survey Marketing B2B Study 178

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). For brands, however, it means a paradigm shift.

Privacy 124

Privacy Google Advertising Advertising 124

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. Dan Crossley, executive director of the Food Ethics Council charity, said: “The spiralling cost of food was already a challenge in the UK and across Europe but is now being pushed even higher. since Monday, data firm Experian Catalist said.

Energy 12

Energy Banking Agriculture Chemicals 12

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential.

Tools 62

Tools Blogging Pitching Google 62