NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients.

Case Study 78

Case Study Study Viral Data 78

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Listen to Increase Customer Spend.

How To 149

How To Social Media B2C Television 149

NewsWhip

MARCH 31, 2021

They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. I mean, I think that we all know this just inherently as consumers ourselves, the last thing that you’ve bought you’ve consumed. So really looking forward to this, Bryan. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 259

Google Digital PR Mobile SEO 259

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202

Media Storytelling Technology Data 202

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 99

Product Launch Survey Banking Pharmaceuticals 99

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. About data: Analysis answers the question, “What happened?” Simon Sinek).

Report 135

Report Mobile Pinterest Conference 135

Solo PR Pro

JULY 3, 2019

When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” Online streaming (Spotify) and subscription-based retailers like Stitch Fix are among many using a “Freemium” business model, while also providing data-driven and personalized recommendations, to create growth.

Report 45

Report Privacy Pinterest Retail 45

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. Data insight is so important in modern PR so our initial research phase is key.

Creativity 120

Creativity Comparison Consumer Examples 120

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Your guide to keyword research Search tools, insight and data can be confusing.

Tools 136

Tools Publicity Measurement SEO 136

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. According to recent data, the number of mobile searches have increased and toppled desktop searches. Historical AdWords account performance. AMP Listing.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

OCTOBER 24, 2012

Facebook was not initially built to monetize; it was built to go viral. Trying to add in filters and prioritize friends and new feeds on Facebook is time consuming and confusing. Facebook has concrete data that could be leveraged to truly personalize my search and give me answers. 5 Social Sites That Aren’t Facebook.

Facebook 102

Facebook Mobile Google Viral 102

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. And, this team has created the perfect recipe for success – tenacity, creativity, and a dash of data!

Print 60

Print Media Travel Wireless 60

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. But the fact is that all of the media we consume – from the papers we read to the soundbites we retweet – boils down to ballyhoo.

Viral 83

Viral Big Data Fashion Publicity 83

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Partnerships with technology | Jump to text. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 2) Marketing analytics enable better efficiency. “In

Marketing 109

Marketing Content Marketing Advertising Advertising 109

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. Today, you can pursue startup ideas like videography, data recovery, app development, and SaaS careers from the comfort of your own home. Worldwide tech spending recently topped $5.1

Social Media 79

Social Media Strategy Media Reputation 79

NewsWhip

DECEMBER 31, 2019

We looked for standouts in these categories: Best Brand Utilizing Data. Best Activation on a Viral Moment. First up: Data. While everyone looks forward to Spotify Wrapped and Google’s year end video inevitably tugs at heartstrings, another brand used viewing data to show us what we watched this year. Best Legacy Brand.

Brand 78

Brand Branding Film Instagram 78

Flack's Revenge

JULY 12, 2017

And consumer marketers have a decided advantage over B2B when it comes to emotion. Viral cat videos, real news, fake news, vacation pictures and political rants all get mixed into the same soupy mess. For tech, the data show that long form and listicle articles work well. The Growth of Social News Sharing. It’s worth a read.

Social Media 120

Social Media How To Media Viral 120

Waxing UnLyrical

JULY 30, 2014

There is no mention of which specific companies have employed this approach successfully, nor analysis of the return on investment, customer retention, or perception data. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 100

Viral Community Nonprofit Social Media 100

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. Authoritative data allows PR professionals to do just that, defining trends or uncovering something “new.” At SHIFT, we take pride in our data-driven approach.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

DECEMBER 17, 2020

It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public.

Digital PR 161

Digital PR Tools Pitching Film 161

5W PR

OCTOBER 21, 2019

An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms. With the power of analysis, agencies can provide a more comprehensive picture of campaign performance, which can be useful for businesses looking for results and data to back up those results.

Agency 74

Agency Marketing Analysis Viral 74

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent.

Financial 111

Financial Industry Report Insurance 111

Stephen Waddington

AUGUST 27, 2018

This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience.

Communications 60

Communications Analysis Web Handbook 60

Prohibition

DECEMBER 17, 2021

Information technology team. Researching and compiling data on the organisation’s specific crisis risks and past crises. Domino’s Viral Staff Video. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Onclusive

NOVEMBER 8, 2017

To begin exploring the catalysts for the change in communications, Moore uses the high tech sector to highlight how companies self-organize in a technology adoption lifecycle as a case study of how marketing has changed. What high tech marketing was about was enterprises having to make high-risk, low-data buying decisions.

Communications 170

Communications Marketing Enterprise Case Study 170

PRSay

FEBRUARY 4, 2021

However, in 2020, citing concerns over access to user data, the Trump administration deemed the Chinese-owned app a national security threat and sought to force a sale of its U.S. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After its U.S. operations to U.S. operations.).

Brand 179

Brand Branding Film Viral 179

Cision

DECEMBER 5, 2017

Journalists and consumers crave videos. Data shows that less than two percent of all releases that we distribute include video despite driving 2.8x More importantly, webinars help to generate more qualified leads because attendees: Are more willing to provide accurate data. According to Forrester, a one-minute video is worth 1.8

Infographics 235

Infographics Case Study Content Marketing Video 235

NewsWhip

MAY 27, 2021

So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. We pride ourselves on following the data. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare.

Healthcare 78

Healthcare Storytelling Communications Local 78