Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. However, ad spend is down , particularly in consumer and B2B tech. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead.

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Cision

AUGUST 2, 2016

Look internally. Most brands focus externally when creating and promoting content, but they’re missing an important audience to include: the internal audience. If your internal audience isn’t interested in the content you create, how can you expect your external audience to be? Try a few options and evaluate your progress.

Internal 120

Internal International Customer Service Pitching 120

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Related: AI in Customer Service: The Race to the Bottom? It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Customer service?

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

Cision

MAY 6, 2015

She is the Co-Chair of the North American chapter of AMEC (International Association for the Measurement and Evaluation of Communication) and Vice President at BurrellesLuce and one of the prominent voices in PR measurement. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Further, juggling projects across a broad range of freelancers (getting them up to speed, connecting them with internal experts, shuffling invoices, etc.)

How To 60

How To Marketing Resources Journalism 60

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Remember how popular HQ Trivia was only a few months back?

Brand 54

Brand Branding Trends Social Media 54

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 10, 2015

Attendees are inundated with knowledge, advice and interesting thoughts from the industry’s top thought leaders – but not without having a little fun, too. You need to take a step back and assess your goals, as well as your consumers’ goals, and find out how your content marketing can fulfill them both.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To System Comparison 52

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. At every level of the industry, and in every region of the world, there is a challenge in recruiting and retaining talent.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 3, 2019

Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities. Accordingly, some 61% of respondents said they now focus engagement efforts on mainstream journalists which is up from the year prior.

Data 88

Data Enterprise Survey Instagram 88

PR 20/20

JANUARY 15, 2019

With how fast paced our industry is, what promises success today, could be forgotten by tomorrow. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” Ask sales for the top questions they receive, and turn customer concerns into a blog post. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

JANUARY 7, 2022

According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. For instance, the BP oil spill began as an industrial accident but became a full-blown crisis for the company that owned the oil rig. The plan should also include internal and external stakeholders.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

SEPTEMBER 19, 2017

We’ve always believed in HubSpot’s potential to disrupt an industry. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links.

Marketing 40

Marketing Tools Data Report 40

Cision

DECEMBER 27, 2017

When we marketers ignore it, we confuse shifts in industry demand with the results of our own actions. In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research.

Marketing 180

Marketing Skype Customer Service Brand 180

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” What is a Press Release?

Examples 62

Examples Product Launch Data Report 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

The Resolution Blog

APRIL 26, 2019

I’d also made friends in the industry and I didn’t want people to think that I’d left one of the best roles in the world to start something that wasn’t successful. For a lot of big brands there had become this lethargy of consumer comms all looking the same, so they’d go try different agencies but get the same result.

Agency 120

Agency Pitching Energy Creativity 120

PR 20/20

JANUARY 22, 2019

Consumers rely on others, especially ones they trust, to provide them with honest feedback. Whether it be a book you’ve been interested in reading or a service for your home, reviews are critical when making a purchasing decision. This is customized to tailor to the receiver's needs. Saves consumers time. Same is lame.

Strategy 55

Strategy Marketing Customer Service Consumer 55

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Customer service team. Consider the following examples: Generate 100 sales qualified leads (SQLs) within the manufacturing industry by the end of Q4. Lost opportunities / past customers. Industry bloggers.

Marketing 40

Marketing Comparison Internal International 40

Prohibition

DECEMBER 17, 2021

In some industries, it is even more crucial than in others. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Polaris

SEPTEMBER 4, 2014

A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors.

Publicity 100

Publicity Interviews Reputation Construction 100

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Bad Pitch Blog

JULY 14, 2009

Regardless of industry if they’re all within the company, you’re missing an opportunity. Bad Pitch Blog customer service training focus groups good PR metrics Neilsen Media spokesperson training television on mp3' That means knowing which media influences the people you need to reach (Trade? Unbranded educational sites?

Training 46

Training Groups Customer Service Television 46

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research.

Conference 40

Conference Meeting Case Study Film 40

Ethical Voices

OCTOBER 17, 2022

I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications. We work with companies in the defense industry, and you look at their values and it’s like, oh my God, that’s hardcore. Those values from the defense industry would be anathema to those people.

Ethics 78

Ethics Employee Communications System 78

PR Fuel

OCTOBER 16, 2018

Remembering not to lie or even stretch the truth, even a little, can help maintain your reputation and career in the industry. We need to remember these basic lessons in our industry. We think we know exactly what our customers want, but sometimes, we’re wrong. At its root, PR works because of connections and relationships.

Web 40

Web Pitching Local Report 40

Cision

MAY 21, 2015

While marketers still struggle to understand online marketing, an entirely new generation of marketing opportunities is already taking place and they’re being created by your customers. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164