Agility PR Solutions

MAY 11, 2022

While consumers are open to the benefits of personalization that AI provides, marketers still have work to do to make those interactions feel truly personal and valuable, new research from customer data platform (CDP) industry analysis firm CDP.com reveals.

Consumer 78

Consumer Customer Service Marketing Analysis 78

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service.

Retail 147

Retail Brand Branding Customer Service 147

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. It can also help you create customized services to meet their needs and challenges.

Google 86

Google Publicity Customer Service Web 86

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Data Trends 88

5W PR

MARCH 22, 2023

However, there are a few strategies companies can use to be of greater value to consumers. By tapping into technology and innovation, small healthcare brands can show their commitment to staying ahead of the industry and providing high quality care. These initiatives will draw customers who engage in values-based consumerism.

Healthcare 88

Healthcare Brand Branding Customer Service 88

5W PR

MAY 10, 2023

Creating a positive experience throughout the customer journey is crucial for building long-lasting customer relationships. Offering Exceptional Customer Service Exceptional customer service is crucial for building customer loyalty for baby brands.

Brand 88

Brand Branding Customer Service Guidelines 88

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. If you are hoping to drive awareness, research your competitors or target audience and listen to the conversations currently circulating within your industry. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

5W PR

FEBRUARY 8, 2021

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. ” An entire industry has evolved around the concept!

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Share Tweet Share. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

The Proactive Report

FEBRUARY 24, 2017

percent of journlalists believe it is the platform mostly likely to grow in value to the media industry, and approximately 40 percent say Twitter is their most valuable social channel. (PR Used correctly, Twitter can have a huge impact on customer service, perception and reputation. PR peeps take note!). Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers.

Retail 60

Retail Brand Branding Customer Service 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. This typically comes in the form of expertise unique to your executive, company, or industry. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

FEBRUARY 22, 2019

Artificial Intelligence (AI) is a hot-button topic across all industries. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Reputation Us

MARCH 31, 2021

Participating WBA member banks in the IRP will receive customized services, including: Cyber insurance policy review and recommendations. Consumer and regulatory data breach notification obligations. Cyber insurance industry updates. Crisis communications plan for data security incidents. Review of incident response plan.

Insurance 78

Insurance Insurance Banking Crisis Communications 78

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. The same goes for your customer service and sale departments. The upgrade, Chat GPT Plus, was released last month.

Reputation 88

Reputation Financial Training Enterprise 88

Stephen Waddington

APRIL 21, 2021

Today, however, our industry falls short,” said Francis Ingham, director general, PRCA. The Communication Access Symbol with underpinning training and standards, was created for businesses, organisations and consumers by the Royal College of Speech and Language Therapists. One in eight people globally have some form of disability.

Guidelines 136

Guidelines Communications Tools Case Study 136

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. Especially in today’s fast paced world, the communication and PR industry is constantly evolving. We feel the nuts and bolts of the industry won’t change.

Communications 253

Communications Data Local Survey 253

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products.

Communications 52

Communications How To Corporate Training 52

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. If the communications industry learned anything else from the Great Recession of 2007–2009, then it was the importance of maintaining brand awareness through the tough times.

Trends 127

Trends Pitching Twitter Nonprofit 127

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 But today so-called “thought leadership” is also relevant to consumer product companies. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. The same goes for your customer service and sale departments. The upgrade, Chat GPT Plus, was released last month.

Reputation 78

Reputation Financial Training Enterprise 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Related: AI in Customer Service: The Race to the Bottom? It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Influencers like industry analysts, authors, and even journalists typically have powerful followings on key social platforms like LinkedIn, Medium, and Twitter. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Shift Communications

MAY 22, 2017

Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. We see this happening in the communications and PR industry. Industry publications and articles. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Konnect Agency

APRIL 1, 2021

Working at a lifestyle public relations firm with clients across a wide variety of industries including food & beverage, franchise and more, there are a ton of different ways to amplify this with media relations. Also, a lot of the time we hear what products / services are “free of.” Does it have a meaning in the industry?

Brand 59

Brand Branding How To Consumer 59

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Keep your eyes open for new ways to integrate marketing, sales and customer service processes, such as Facebook’s move to offer FB messenger for customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In this read, we’re diving into social commerce and its power as a game changer in the ecommerce industry. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. However, ad spend is down , particularly in consumer and B2B tech. Once someone becomes a customer, it may be easy to forget about them and move on to the next lead.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 The PR Industry Evolves Beyond Its Roots. billion over the next five years. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. Next, search for hashtags that relate to your industry, and follow people using them there. You can also create email templates for common customer service inquiries, such as: Where’s my product? Here’s where you should be putting your energy.

Marketing 120

Marketing Comparison eBook Social Media 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Internal International Social Media 78