PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 122

Sports Creativity Instagram Local 122

Karen Freberg

SEPTEMBER 17, 2017

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. Sports Social Strategy & Community Management Manager. Erik Mendoza – U.S.

Creativity 40

Creativity Storytelling Sports Social Media 40

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. "As That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. She has experience in corporate reputation management and crafting earned media stories.

Media 96

Media Sports Agriculture Pitching 96

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Mindful Marketing

MARCH 12, 2023

Most recently, inflation has caused many consumers to monitor more carefully their discretionary spending. In many other industries, such variable pricing is a staple of their revenue streams: Live theatre, concerts, and sporting events have long charged more for better seats. ” ​ Subscribe to Mindful Matters blog.

Consumer 88

Consumer Retail Sports Creativity 88

Beyond PR

OCTOBER 7, 2016

Because football now officially holds the title of America’s favorite sport — according to about 33% of sports fans — the fan base is not limited to a specific demographic, but rather is comprised of people across all audience segments. Add your own twist and a little creativity, and you’re bound to host like a pro.

Sports 82

Sports Consumer How To Banking 82

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product.

Storytelling 78

Storytelling Internal International Social Media 78

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but If you’re a sports brand and you’re launching a new football boot, you probably want to sell more football boots. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. They train for their sport every day. Journaling will keep your idea muscles toned so you’re more prepared to be creative. We’re never satisfied with the first idea we create.

Exercises 101

Exercises Creativity Radio Resources 101

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in. Immediately, the leadership team bought in.

SEO 103

SEO Automotive YouTube Video 103

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. It’s a weird one. It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.”

Tourism 115

Tourism Travel Nonprofit Banking 115

Maxim Behar

JUNE 28, 2023

A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. But true creativity doesn't harbor as much controversy in its wake. Where there is politics there is much more emotion, "hate" because politics nowadays totally divides people.

Radio 52

Radio Film Sports Creativity 52

Cision

JUNE 2, 2016

Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again. By clearly defining and limiting messaging, companies can influence consumer views and enhance their brands. My hobbies outside of work include…attending my boys’ sports games with my husband.

Insurance 120

Insurance Insurance Writing Sports 120

Buzzstream

MARCH 26, 2020

Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. For example, Zoma Sleep uses the strategy of sending a free product (in this case, their sports mattress) to popular YouTubers in their niche to review. This will help you set concrete goals, targets, etc. Image Source.

YouTube 116

YouTube Brand Branding Video 116

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. With many businesses and industries creatively learning to adapt to the “new normal,” some have seen great success. Industries such as hospitality, travel, entertainment, and food service suffered greatly.

Travel 52

Travel Film Guidelines Consumer 52

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. It must be interesting, different, and creative. What has changed is how you do it. And more content is being posted every day.

B2C 157

B2C Study Exercises Sports 157

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. Story telling, club making and building a culture that feels like a country is a powerful way to connect with consumers.

Retail 225

Retail Consumer Brand Branding 225

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Are there videos of people using your product in creative or offbeat ways that you can promote? For example, content that ties into movie openings, upcoming elections or sporting events?

Video 120

Video Trends YouTube Television 120

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Enterprise 138

Shift Communications

MARCH 28, 2018

Whether you’re a sports fan or not, it was pretty hard to escape the fact that Super Bowl 52 just happened. But for non-sports fans like me, the first Sunday in February is less about who hit a perfect slam dunk (I’m being facetious), and more about the ads. Creative Consultant, NATIONAL. Here it goes! Mel Hennigar.

Marketing 68

Marketing Sports Blogging Writing 68

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

What separates this sports challenge from others is the company’s attitude – it adopted a “go big or go home” mindset and embraced the payout instead of finding a loophole out of it. Like the best PR-driven ideas, it is creatively designed yet simply executed.

Brand 136

Brand Branding Local Hotels 136

NewsWhip

MARCH 3, 2020

Oftentimes you can find syndicated data providing insights into Creative, Paid Media, Digital and PR, and while that data does have its value across disciplines, there’s nothing as powerful as using PR and Comms-specific data to advance the way we influence and impact audiences. BP: We’re incredibly focused on the power of earned media.

Data 88

Data Agency Sports Creativity 88

Cision

FEBRUARY 24, 2016

What has changed completely, of course, is the myriad of touch points and two-way communications between a brand and its consumers and stakeholders, and the constant flow of content in both directions. . My guiltiest pleasure is…live sport. What advice do you have for those looking to begin a career in PR? Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 106

Case Study Study Video Writing 106

Mindful Marketing

JANUARY 23, 2021

The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. These expensive and largely consumer-driven upgrades also have contributed to rising college costs.

Education 126

Education Financial Engineering Transportation 126

Communications Conversations

AUGUST 21, 2018

I get to work with so many different types of media on a daily basis – from tech outlets to both long- and short-lead lifestyle/consumer publications, to national and local news stations. You were previously a mentor with The Brand Lab, an organization devoted to cultivating more diversity in the creative fields.

Sports 113

Sports Retail Local Report 113