ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand.

Exercises 101

Exercises Creativity Radio Resources 101

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.

Insurance 120

Insurance Insurance Writing Sports 120

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

Mindful Marketing

JULY 17, 2021

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. For Jeff Bezos, Richard Branson, and Elon Musk, the answer is, of course, “yes.”

Tourism 115

Tourism Travel Nonprofit Banking 115

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers. Along this same line of thinking is consumer education. I hope the NAIAS organizers do it again!

Meeting 78

Meeting Automotive Media Technology 78

Ethical Voices

SEPTEMBER 19, 2022

So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? Because of Cambodia and the way it is, not so much in the consumer space. It’s a weird one. It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Maxim Behar

JUNE 28, 2023

A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. But true creativity doesn't harbor as much controversy in its wake. Host : Thank you Mr. Behar for the wonderful interview. He is a wonderful emblem of Bulgaria.

Radio 52

Radio Film Sports Creativity 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. My guiltiest pleasure is…live sport. With so much constant change, if you’re not prepared for the unexpected, you won’t thrive. So how can you be ready for anything?

Corporate 120

Corporate Sports Agency Reputation 120

Contently - Strategy

MARCH 11, 2020

It arms sales teams with creative ammunition and provides proof for what you can do without the need for a hard sell. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 106

Case Study Study Video Writing 106

NewsWhip

MARCH 3, 2020

I read your recent “talk tech” interview with Sean Czarnecki from PRWeek and understand you and Diana Littman have transformed how MSL uses data. It’s a discipline that has been deprioritized almost in many PR firms today as creative, strategy, digital and influencers have really taken off. Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • The power of sensory traits to affect consumer choice. • Space technologies: Plants in space: how exploration is driving innovation here on earth. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

JUNE 9, 2016

In this interview, Madhuri discusses the importance of building trust with your audience, why less is more for content and how to improve your communication by listening. Your brand needs to do more than just communicate if you want to connect with your audience. You recently set up your own brand consultancy, Ace Brand Strategist.

Training 0

Training Leadership Brand Branding 0

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In the course of our work, we’ve interviewed and written spotlights on more than 45 AI-powered vendors with more than $1 billion in total funding.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Jordan has a true passion for communication and sports! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

APRIL 17, 2023

If you want to do sports or celebrity, a lot of them do great, somebody needs to go do that. We need to use technology in creative ways to help people, to help our organizations, but also to help people that we serve achieve their goals. We have the ability to gather so much information on consumers.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. About the image : This Creative Commons photo by Ted Eytain ( tedeytan ) was discovered in the inStash article: 10 Wearable Tech Gadgets That’ll Change Your Life.

Publicity 87

Publicity Ethics Technology Government 87

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. We must feel what the clients need and how the consumer would react to the products or the brand of our clients.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. Podcasts are also a great way to share thought leadership, interview influencers, and discuss trends relevant to the industry.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 23, 2018

Even so, he was inspired to pursue writing and creative work in his efforts to persuade. While he later promoted to creative director, among other marketing leadership roles, he says an appearance in AdAge was his first big break. See these related interviews: Startup Marketing? An over-simplification? Damn right it is.

Marketing 69

Marketing Content Marketing Sports B2C 69

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. My hobbies outside of work include…running, yoga, reading, being a dance/soccer/lacrosse mom and following Baltimore sports.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action. Here’s a free sports drink. How did you get your start in PR?

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I’ve gotten interviews, side projects, jobs, made lifelong friends and gained insight I never knew I needed because of networking. It’s Grow Pack Grow!

Meeting 0

Meeting Social Media Employee Pinterest 0

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Manage the social media for a sports team you are part of. However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking.

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

NOVEMBER 18, 2015

At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. Vamonde also offers a way for brands to connect to consumers by allowing them to develop their own downloadable narratives. By Kristen Sala.

Trends 120

Trends Sports Travel Social Media 120

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team.

Social Media 120

Social Media Marketing Pinterest Media 120

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows. Irresponsibility will be punished.

Journalism 60

Journalism Wikipedia Film Interviews 60

Stephen Waddington

DECEMBER 5, 2018

In August 1994 The News & Observer in Raleigh, North Carolina, began putting news and sports articles online on its website. Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement.

Media Relations 115

Media Relations Media Print Newspapers 115