PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. In recent years, that has included adtech.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 8, 2019

Alexa, will technology change the public relations industry? Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. It already has, of course. Some forecasts say AI will replace a significant part of human interaction of public relations, too.

Google 186

Google Technology Course Creativity 186

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. The technology in this story was a design application. And he did beautifully.

Media 96

Media Sports Agriculture Pitching 96

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Input for agency pitches or campaign planning is another area where younger professionals can shine. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. Positioning a new business within its category, as part of an industry’s growth or change, is a far stronger pitch. No differentiation.

Agency 205

Agency Pitching Internal International 205

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. While technology has made us more interconnected than ever before, people are becoming less ‘social’ and worse communicators face-to-face. Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

Cision

MAY 11, 2016

If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch. Klick Communications’ campaigns are designed around research and insight into the consumer, rather than focused on one-off media placements. . It involves being a strong writer, creative and well-spoken.

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. million in November of 2021. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season.

Retail 136

Retail Creativity Leadership Agency 136

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. Along this same line of thinking is consumer education.

Meeting 78

Meeting Automotive Media Technology 78

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. Find Creative Angles.

Creativity 111

Creativity Data Measurement Product Launch 111

Shift Communications

AUGUST 3, 2017

The statement was a stark reminder to food startups – with powerhouses like Amazon dominating the media, being smart and creative is more important than ever to stay relevant with journalists and consumers. Consumers and media are no longer easily impressed by technology offerings from food businesses; they’ve come to expect it.

Creativity 74

Creativity Consumer Survey Pitching 74

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly.

Agency 88

Agency Energy Crisis Management Industry 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Cision

AUGUST 2, 2016

The PR industry is constantly changing, with new technology, platforms and trends emerging every day. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. So how can your brand keep up? What’s your secret to media relations success?

Fashion 120

Fashion Apparel Pitching Consumer 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Advanced Automotive Technology PR Agency. Author: Jim Bianchi.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

AUGUST 2, 2016

You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it. With new technology and platforms popping up every day, there are a ton of distribution tactics to choose from. In fact, 92 percent of consumers trust their peers over brands. Involve influencers.

Internal 120

Internal International Customer Service Pitching 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations. PR plays a role in sharing the brand’s reinvention story with the public.

Video 109

Video Marketing SEO Social Media 109

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients.

eBook 72

eBook Exercises Employee SEO 72

Cision

JUNE 8, 2016

New technology has transformed the relationship between communication professionals and journalists. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you envision the future of PR?

Financial 120

Financial Healthcare Media Relations Technology 120

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Cision

NOVEMBER 3, 2015

Ninety-two percent of consumers listen to recommendations from strangers over brand content. Scour the Internet or use marketing technology, such as the PR software offered by Cision, to gather as much information as you can on your potential influencers. Then, pitch your influencer. So how can you make your audience trust you?

Brand 120

Brand Branding Software Social Media 120

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Shift Communications

JULY 9, 2015

As a regular consumer (who helps drive that mania), my point of view is simpler: SHARKS ERMAHGERD SO AWESOME. In the PR world, it’s tempting – especially in the consumer sect – to tie our agency charges to every current event and trend happening in the endless pop culture news cycle.

Media 60

Media Pitching Trends Creativity 60

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business.

Agency 63

Agency Software Enterprise Marketing 63

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. Instead, they pitched me on a position they had open. I guess I’d have to say it’s just been keeping up with the pace of the whole technology industry. Rapid Fire Round.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 96

Strategy Ethics Social Media Data 96