Cision

JANUARY 2, 2018

Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. There are no shortcuts to engaging today’s consumers.

Facebook 0

Facebook Marketing Journalism Creativity 0

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Production: Creating intelligent content. Personalization: Powering intelligent consumer experiences.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Barokas

AUGUST 1, 2019

Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences. The Clutch 2018 Content Marketing Survey reported that an overwhelming majority of B2B audiences (88 percent) consume business-related content online at least once a week.

B2B 60

B2B Survey Case Study Enterprise 60

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing. Social Media Management/Marketing.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JUNE 10, 2017

It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon. 1) Internet marketing trends. Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML].

Trends 84

Trends Marketing Mobile Web 84

ISEBOX

JANUARY 5, 2016

Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Traditionally, pharmaceutical public relations strategies have focused on pushing brand-centered messages out to the press and talking at consumers.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages. Traditionally, pharmaceutical public relations strategies have focused on pushing brand-centered messages out to the press and talking at consumers.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. How many people saw our news?” Or, “How many people had the potential to see our news?”

Media 73

Media Measurement Enterprise Television 73

PRSay

NOVEMBER 5, 2018

Some of the benefits of syndicating your content include: Engagement: A new report by Technavio highlights how online video has grown from an entertainment medium into a trusted source for information, news and knowledge. For tips and best practices on video content, download our white paper, “ Using Video in Press Releases.”

Video 96

Video Communications Strategy Product Launch 96

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. According to Curata, only 42 percent of companies have hired a designated content strategist executive. Ashley, Director of Content at Barokas Communications.

How To 60

How To Marketing Resources Journalism 60

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’re also tracking more than 1,100 sales and marketing AI companies with combined funding north of $5 billion. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JANUARY 29, 2019

BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. When creating content strategies, lack of fresh ideas can be a major time waster, as anyone who has hit a creative wall can attest.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Marketing 52

Marketing Storytelling Content Marketing Examples 52

wiredPRworks

APRIL 27, 2020

“ Agencies and marketers alike are addicted to storytelling. The advent of so-called content marketing is the thought that every problem can be solved by telling a better story. Marketers have an addiction to storytelling. Marketers have gotten into the habit of using storytelling to solve every problem.

Storytelling 52

Storytelling Brand Branding Marketing 52

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently.

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

JULY 13, 2016

Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. Studies often tell us the more engagement consumers have with a company, the more they will buy. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Ummm … Why?

Measurement 40

Measurement Advertising Advertising Enterprise 40

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Author James Rubec, Cision Content Strategist, is a content marketer, researcher and brand journalist who for the past year with Cision has told data stories about global news events, public affairs and what motivates people to take action.

Storytelling 40

Storytelling Brand Branding Wireless 40

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever.

Journalism 50

Journalism Report Enterprise Interviews 50

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

PR 20/20

JUNE 6, 2023

It's important to note that HubSpot CMS Hub can be beneficial for businesses of all sizes, from small businesses to enterprise-level organizations. This helps save time and improves efficiency by automating repetitive or time-consuming tasks.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Flatiron Communications

MARCH 25, 2015

“ Adventures in Consumer Technology ” now has 10,000+ followers and scores of tech-savvy contributors. We’d do it ourselves, but we’re smart enough to know we’re not experts in everything. :)” I’m mulling it over, but do I really need the kind of swag that an enterprise-driven SAAS company can offer?

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Sword and the Script

NOVEMBER 30, 2021

The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. B2B buyers require an omnichannel marketing approach. B2B buyers consume information from a range of sources. Not content marketing. Below are five points that stood out for me in the report.

B2B 99

B2B Trade Shows Survey Study 99

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

ImPRessions - Crenshaw Communications

MARCH 22, 2017

An executive who buys enterprise technology, for example, has access to unprecedented amounts of information, including analyst reports, reviews, studies, and informal testimonials on LinkedIn discussion groups. This is what companies like SAP do to move influencer marketing from an awareness model to one focused on demand generation.

B2B 136

B2B Brand Branding Marketing 136

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Marketing and sales integration.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

JUNE 21, 2018

B2B tech enterprise firms have a natural advantage in harvesting data for storytelling. For example, a marketing intelligence platform has built-in tools for generating incisive data-driven stories. Your next winning concept may be in a research study or consumer survey spreadsheet, and all you need to do it find it.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

JUNE 21, 2016

The same events company that is acquiring the Content Marketing Institute for $17.6 PR is a $14 billion market with roughly 5% growth, according to research from Holmes Report. This is very effective for businesses with vertical market strategies. Need Help with PR, Content or Social Media? But not for long.

Insurance 66

Insurance Insurance B2B Corporate 66

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels.

Strategy 72

Strategy How To Measurement Analytics 72

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Instead of creating it, they now own the process to create it – something that is MUCH LESS time consuming.

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. You should also note that this perspective is written from a B2B enterprise sale perspective. Consumer oriented PR should have an even easier time taking these measurements.

Measurement 118

Measurement Analytics Tools SEO 118

Communications Conversations

AUGUST 31, 2018

” I’ve been surprised by how similar content marketing is to journalism. I’m now a reporter for my clients’ brands, searching around for the interesting nuggets that make them attractive not only to reporters and editors, but to their target consumers. Like, “I had no idea PR folks spent this much time doing THIS?!?!”

Media 112

Media Journalism Report Video 112