Ronn Torossian
MARCH 28, 2022
Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. The post Personalizing Content Marketing Efforts appeared first on.
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.
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Ronn Torossian
FEBRUARY 18, 2022
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. Visual content can help businesses improve their engagement rates while also […].
Contently - Strategy
DECEMBER 22, 2022
When it comes to content strategy, the end of a fiscal year is the perfect time to assess what you want to change. Is your content speaking to the right people? Only slightly more than half of organizations have a content marketing strategy.
Ronn Torossian
JULY 7, 2021
These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. Content Marketing Strategy The first step in creating and […].
PR 20/20
JANUARY 19, 2023
If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. smart content ). Email marketing.
Agility PR Solutions
NOVEMBER 22, 2021
Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. Analysis Public Relations content
Contently - Strategy
OCTOBER 20, 2021
The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. How to Measure Content ROI in 10 Steps.
Deirdre Breakenridge
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.
Cision
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. But when they work in concert, PR and content marketing are a 1+1+3 situation.
Agility PR Solutions
JANUARY 7, 2021
The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.
Prohibition
OCTOBER 10, 2022
Content marketing is the process of planning, sharing and distributing relevant and valuable material consistently to attract and retain your ideal target audience. What are the different types of content marketing? Social media content.
PR Daily
SEPTEMBER 20, 2019
According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. IGTV caters to users’ appetite for vertical video, allowing them to view content in full screen on mobile—without having to turn the device sideways.
Agility PR Solutions
NOVEMBER 18, 2018
The world of content marketing is changing rapidly. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Analysis Public Relations contentThere are new technologies and tools discovered every day.
PR Daily
DECEMBER 8, 2020
The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency. Content Series.
Cision
APRIL 28, 2015
No content, no forward motion. Bad content is just like bad fuel. Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Not everyone has the time or expertise to produce top-notch content.
Cision
SEPTEMBER 10, 2015
What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?
Contently - Strategy
AUGUST 19, 2020
Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.
Sword and the Script
JUNE 9, 2015
The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Frictionless content. by Frank Strong.
PR Daily
MAY 14, 2019
Some content marketers—and readers—have grown weary of listicles. Defined as “writing or other content presented wholly or partly in the form of a list,” listicles communicate succinctly. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. The poor reputation of listicles may derive from how writers typically create them rather than from the format itself, Sean Callahan writes in the LinkedIn Marketing Solutions blog.
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Whether you’re a neophyte content marketer or a grizzled pro, you’ll get better results if you approach content marketing as a strategic discipline. 3: Conduct a Content Audit.
Cision
OCTOBER 16, 2015
The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Featured Trends content marketing journalism traditional media
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Email marketing clearly deserves to be near the top of the list.
Onclusive
APRIL 9, 2019
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.
PR Daily
MARCH 5, 2019
Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. All too often, clients struggle to initiate and maintain an ongoing content marketing program. Rather, they doubt how they will find the time to implement what is likely a time-consuming strategy. The entire organization needs to buy into the vision and strategy of a content program and play a key role in its success.
Agility PR Solutions
SEPTEMBER 29, 2021
Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. In marketing content, precision is a fool’s errand. The post Content marketing is hard. Analysis Public Relations content
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 1) Content Requirements at Every Stage of the Sale.
Cision
MAY 5, 2015
Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content? Base content channels on those answers. Spice up your content marketing with outside-the-box tactics.
Agility PR Solutions
SEPTEMBER 27, 2022
Content marketing is a critical tool in your marketing arsenal. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Public Relations content
Cision
MAY 19, 2015
This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Want even more content marketing tips? Best Practices Featured Content Marketing
PR Daily
OCTOBER 15, 2018
Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. from the Content Marketing Institute argues that owned media might be the answer to your organization’s trust woes. The key to building a relationship with a consumer is to provide value—including valuable information.
PR Daily
FEBRUARY 7, 2019
Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up. While listicle-based videos and articles may be getting old for writers and marketers to create, they are still an effective marketing tool, especially for social media. Choose a marketing keyword.
PR Daily
DECEMBER 6, 2021
The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.
5W PR
NOVEMBER 25, 2020
Businesses looking to increase brand awareness are already familiar with the popularity of thought leadership when it comes to their marketing tactics. The same thing goes for content marketing, which is frequently praised for creating more leads compared to other strategies.
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. The big budgets owned these channels, and consumers had to pay attention to those advertisements.”.
Prowly
MAY 10, 2017
Content Marketing – Your Weapon to Fight Against the Crisis. Consumers respond instantly and around the clock. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine. How To content marketing crisis communication how toWarren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.”
Contently - Strategy
AUGUST 11, 2022
When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.
PR Daily
JUNE 12, 2015
Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.
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