How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand. How to Stand Out with Content Marketing During a Pandemic.

Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. For example, it automatically starts playing content as soon as you open the app, and you can bounce from channel to channel to see what your favorite creators have posted. IGTV caters to users’ appetite for vertical video, allowing them to view content in full screen on mobile—without having to turn the device sideways.

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Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

3 ways brands can support consumers’ mental well-being

PR Daily

While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

5 brands that struggle to connect with millennial consumers

PR Daily

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence. But when they work in concert, PR and content marketing are a 1+1+3 situation.

7 guidelines for content marketers to craft winning listicles

PR Daily

Some content marketers—and readers—have grown weary of listicles. Defined as “writing or other content presented wholly or partly in the form of a list,” listicles communicate succinctly. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. The poor reputation of listicles may derive from how writers typically create them rather than from the format itself, Sean Callahan writes in the LinkedIn Marketing Solutions blog.

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. All too often, clients struggle to initiate and maintain an ongoing content marketing program. Rather, they doubt how they will find the time to implement what is likely a time-consuming strategy. The entire organization needs to buy into the vision and strategy of a content program and play a key role in its success.

The first steps toward building your content marketing strategy: Discover & Assess

Agility PR Solutions

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” Analysis Public Relations content

10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. The post 10 biggest content marketing trends for 2019 appeared first on Agility PR Solutions. Analysis Public Relations contentThere are new technologies and tools discovered every day.

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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own.

How video listicles can still offer content marketing success

PR Daily

Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up. While listicle-based videos and articles may be getting old for writers and marketers to create, they are still an effective marketing tool, especially for social media. Choose a marketing keyword.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Our customers can now measure content effectiveness across the entire consumer journey – from awareness and consideration, to purchase and revenue.

5 Ways to Improve Your Content Marketing

Cision

No content, no forward motion. Bad content is just like bad fuel. Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Not everyone has the time or expertise to produce top-notch content.

Report: How content marketing builds trust

PR Daily

Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. from the Content Marketing Institute argues that owned media might be the answer to your organization’s trust woes. The key to building a relationship with a consumer is to provide value—including valuable information.

7 Highlights From Day One of Content Marketing World

Cision

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Here are seven highlights from the first day of Content Marketing World: Couldn’t make it to Content Marketing World?

Scale Content Marketing: Employees are the Secret

Sword and the Script

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. Frictionless content. by Frank Strong.

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Whether you’re a neophyte content marketer or a grizzled pro, you’ll get better results if you approach content marketing as a strategic discipline. 3: Conduct a Content Audit.

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Email marketing clearly deserves to be near the top of the list.

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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Featured Trends content marketing journalism traditional media

Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal. 1) Content Requirements at Every Stage of the Sale.

Our 8 step-approach to nailing your content marketing strategy

Prohibition

In today’s ever-crowding market, it’s becoming increasingly difficult for brands to stand out: with 3.5billion Google searches happening each and every day, and only 5% of all branded content getting the lion’s share of consumer engagement, marketers need to consider tactics with longevity, and this is where a kick-ass content marketing strategy comes into play. The ultimate content marketing goal. Prohibitions Top Content Marketing Hacks .

5 Ways to Spice Up Your B2B Content Marketing

Cision

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content? Base content channels on those answers. Spice up your content marketing with outside-the-box tactics.

Better vs. New: How Content Marketers Can Reset Their Priorities

Contently - Strategy

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. Marketers don’t slow down. If a sales team’s motto is Always Be Closing , the marketing team’s motto is Always Be Creating.

Finding The Content Marketing Sweet Spot

Cision

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention? They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. The big budgets owned these channels, and consumers had to pay attention to those advertisements.”.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. What day of the week do you prioritize for launching new video content, PR Daily readers? The post When consumers watch video online appeared first on PR Daily. Content Marketing Social Media Visual & Video Communications

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5 More Outside-The-Box Content Marketing Ideas

Cision

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. Want even more content marketing tips? Best Practices Featured Content Marketing

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. Consumers continue to prioritize human-led, personal service and authentic experiences.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. They don’t make it part of their marketing DNA.

Everything You Need to Know About Content Marketing When You Don’t Have Time

ReimaginePR

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Is Content Marketing Training Us to be Jerks?

Rock the Status Quo

“Do you know what marketing automation is and have you used it for your clients,” he says? I was mildly offended that he asked if I know what marketing automation was, sure, but where did the anger come from? As we become more sophisticated in how we create and consume content, we are teaching ourselves to expect everything for nothing. What we’re taught about content marketing Ebooks and webinars that require phone numbers are incredibly annoying.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. In the continuing effort to put a bow on content this year, I went back through each of 80 posts published this year pulling out interesting statistics and linking back to the original piece. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. Want to create standout content?

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. million pieces of content on Facebook. Our ROI on content marketing will go down.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Content marketing and SEO go hand in hand.

Content marketing is flourishing—4 in 5 consumers have made a purchase as a result

Agility PR Solutions

Content marketing significantly influences the decision to purchase a company’s product or services—in fact, new research from B2B research, ratings and reviews company Clutch reveals that 82 percent of people have purchased a product or service from a company as a result of consuming content published by a business online. The post Content marketing is flourishing—4 in 5 consumers have made a purchase as a result appeared first on Agility PR Solutions.

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The evolution of PR through content marketing

PR Daily

Brands are answering the call to create more value for customers and their community by publishing their own news and editorial content. As companies adopt a publisher model of content and media creation, many are surpassing the reach and influence of traditional publications in their industry. Some great examples of popular content hubs include Intel IQ , Target’s Bulls Eye View , Adobe’s CMO.com and Dell’s Power More (Dell is a client of mine). Social Content.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. That connectivity enables consumers and brand managers to create, consume, publish, interact and transact anywhere, at anytime. TopRank Online Marketing.

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketing: Investment, Cost or Profit Center? Marketing Curiosity: The Cliff Notes to 5 Recent Surveys.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. In fact, 80% of all respondents, and 92% of the most successful content marketers, said their organization is focused on building an audience.