Engineering the Enterprise for Content Marketing
Sword and the Script
JUNE 23, 2015
Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). Second , this is the third time I’ve embarked on a content marketing program for an employer. The content beast has a voracious appetite.