Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). Earning media coverage in credible media outlets can be a powerful way to receive objective, third-party endorsement of your company, while also increasing your company’s rankings in search engines. We can reach our customers via social media.

Automotive 65

Automotive Technology SEO Engineering 65

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Commit to attending one conference or class a year. It pays to be a good writer if you work in PR , but having baseline knowledge of digital marketing tactics is powerful too. said Furey, “Probably not.” Proving PR’s value lies in the quantitative.

Storytelling 329

Storytelling SEO Community Engineering 329

Deirdre Breakenridge

NOVEMBER 11, 2019

While podcasting is a great tool for optimizing SEO and visibility, these shouldn’t always be the main focus. Have customers mentioned your podcast on social media, in blog posts, or through referrals? The first option is to tape a live podcast event, which could be held at a summit or conference.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

PR 20/20

SEPTEMBER 5, 2018

Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

Stern + Associates

JANUARY 4, 2023

Strong PR programs usually have a steady stream of content to share stemming from media placements, speaking engagements, conferences and networking opportunities, but many companies and their top executives don’t leverage this content across platforms. Increased lead generation and sales.

Strategy 68

Strategy Marketing Leadership Print 68

Buzzstream

JANUARY 25, 2021

For instance, a link on another website could improve your SEO, or where you pop up on a search engine. While it does get even more complicated (most SEO specialists agree that link building is one of the hardest parts of their job), the difficulty can be a major advantage: If you can master it, you’ll be way ahead of the competition.

Small Business 127

Small Business SEO Survey Study 127

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Shift Communications

JANUARY 28, 2016

In the conference call, CEO Mark Zuckerberg placed heavy emphasis on video, citing 100 million hours of video watched daily. Consider how much money, time, and effort you’ve invested over the years in SEO to “reach page 1” in Google’s search results. Christopher S. Vice President, Marketing Technology.

Mobile 60

Mobile Facebook Social Media Instagram 60

Landis PR

DECEMBER 18, 2023

If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Sometimes all it takes is adding one task to your team’s workflow.

Conference 59

Conference Consumer Social Media Google 59

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

MARCH 2, 2023

Think of it this way: If you nail down a cost-effective prize, it will be much less than how much you would spend to boost a post on social media. Connect with industry pros at conferences, speaking events, or trade shows and promote your content one on one. Revisit your SEO strategy. Connect with key influencers.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Victorious PR

NOVEMBER 7, 2023

Social media, targeted ads, press features, and news articles – your online presence is the canvas on which your story is painted. A great PR firm has cultivated relationships with countless journalists across the media landscape. In today’s digital age, everything unfolds on the web.

SEO 52

SEO Web Conference Real Estate 52

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Stephen Waddington

MAY 5, 2019

Facebook privacy isn’t necessarily a good thing Facebook’s big play at its F8 developer conference this year was privacy. CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation. Tailored pitches have always been the key to success in media relations.

Privacy 60

Privacy SEO Pitching Instagram 60

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

Social Media 78

Social Media Web Media Measurement 78

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. I’d add that visitors that walk the tradeshow floor often still like to have some in hand to place into their conference bags. On and on the lists go…. I’d also encourage you to think beyond influencers.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Stephen Waddington

MARCH 31, 2019

The PRCA Digital Awards this week celebrated ground-breaking digital and social media campaigns. Comms School: personal branding In the next week’s Comms School session Marcel Klebba and I will cover personal branding, SEO and the benefit of creating a strong digital footprint. I’ve signed u ??

Survey 68

Survey Enterprise SEO Web 68

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. In 2021, at the Women in Trucking annual conference as managing editor of HDT.

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

AUGUST 31, 2011

There’s been a lot of chatter recently over conferences that have a voting component to their submissions. That’s because the “panel picker&# part of the 2012 South by SouthWest Interactive conference is currently in progress, ending on Friday, Sept. I remember the first year I paid attention to SxSW. The second.

Conference 96

Conference Social Media Energy Twitter 96

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity SEO Measurement 136

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Presspage

JUNE 12, 2018

Even slate in social media so that your readers can tweet from within your content. Don’t Forget the SEO Optimize your content for search on page and behind it. Invite them to contribute, mention their companies/people, speak at their conferences or invite them to speak at yours.

Brand 92

Brand Branding How To Writing 92

PR Fuel

JULY 26, 2020

In addition to a press release, you can help get media coverage by building ongoing relationships with journalists, setting clear goals, and being prepared with images, quotes, and data to accompany any media stories. A Press Release Can Boost SEO. You Need to Centralize Your Message.

SEO 52

SEO Writing Local Product Launch 52

Bianchi Biz Blog

DECEMBER 2, 2021

Today, online success starts with search engine optimization (SEO). Media coverage in the right media outlets is viewed to be up to 10 times more credible that advertising or sales promotion messages. Shared on your social media, that earned media coverage can provide social proof , one of the most powerful sales tools.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Resolution Blog

NOVEMBER 25, 2015

He’s talking about the same topic the PRSA International conference this weekend in Atlanta. PR pros don’t need to know about SEO. Use paid media in PR and find out how it can help generate earned coverage. Reid Wegley, a PR and social media strategist based in Seattle shares his top tool tips.

eBook 120

eBook Google Tools Analytics 120

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

DECEMBER 17, 2012

It’s just a terrific book – not just about “SEO,” but much more about getting into an “ optimized state of mind.” Ever since I met Lee at the 2008 PRSA International Conference, I’ve been blown away by not just how smart he is, but how kind and generous he is with his time and expertise.

Video 79

Video SEO Skype B2C 79

Landis PR

JANUARY 16, 2024

Now, of course, these events are more like conferences, but the real purpose is to spend a couple of days together so that people can become friends and can share sensitive information about their businesses. To date those in-person meetings form the backbone of our network. Our members come together twice a year.

Agency 59

Agency Internal International Meeting 59

Garrett Public Relations

AUGUST 22, 2018

When people ask me why this conference is so impactful, I tell them it’s THE place for content […]. Content Marketing World 2018 is coming up Sept. This will be my third trip to Cleveland to attend. To say I’m excited would be an understatement.

Content Marketing 62

Content Marketing Marketing Conference Publicity 62

Waxing UnLyrical

JUNE 5, 2011

It was inevitable, though; when I was at BlogWorld last week, I tried as much as possible to focus on the conference and all the wonderful people I met. SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. Social media case study: Feed My Starving Children and Facebook Groups , by Arik Hanson. by Mark Story.

Case Study 60

Case Study Groups Facebook SEO 60