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How PR Can Boost Lead Generation

ImPRessions - Crenshaw Communications

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

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10 Facts PR Influencers Know to Be True

Onclusive

Will every PR professional be versed in everything from domain authority to SEO?” Commit to attending one conference or class a year. It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. said Furey, “Probably not.” Proving PR’s value lies in the quantitative.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Key journalists are industry insiders, so their presence adds gravity to any event, attracts other influencers, and boosts the social media reach at an event.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Adam Silver Press Conference.

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5 Reasons You Might Need to Issue a Press Release

PR Fuel

This could be for a range of reasons, such as communicating a change in leadership, speaking out on an important issue, clarifying confusion, or announcing a new change that the media will need to know about. But journalists, media, and influencers are extremely busy. And writing a press release is a fine art.

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Talking The Social Media Walk

Waxing UnLyrical

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.