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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! .

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

To that end, here are a few creative PR ideas to help the recruiting shop out. 1) Not an open house; think: mini-conference. Consider transforming an open house into an event with a conference-like feel. Give break out sessions on networking strategies, interview skills and career planning.

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AdTech Pubs Every PR Pro Should Be Reading

ImPRessions - Crenshaw Communications

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. In what other publication will you find a section called “ WTF Ad Tech? ”

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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! Now you need to make sure your client is adequately prepared for the interview. Still, it’s important to be comprehensive for each interview so no surprises pop up before, during or after the interview.

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Best Practices For Starting A Killer PR Program

ImPRessions - Crenshaw Communications

This includes material like past PR coverage, product spec sheets, blog posts, preferred talk tracks, conference and award wins, executive bios, and marketing calendars, just to name a few. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Be curious.

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EUPRERA reflections on the importance of creativity, social media education, and networking

Karen Freberg

I just got back from London where I presented two research papers (one with Sabrina Page and another with Ai Zhang) and also chaired a session at the EUPRERA conference. It was a full and eventful time in London, but the professional opportunities from this conference were extremely rewarding.