Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort.

Marketing 103

Marketing Comparison Enterprise Technology 103

Stephen Waddington

SEPTEMBER 10, 2020

By comparison, during the 2008 recession GDP shrunk by no more than 2.1% Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. in any quarter. There is no magic.

Agency 122

Agency Creativity Marketing Government 122

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 85

Software Internal International Pitching 85

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They have knowledge, experience and skill in something specific that can help support your business. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

This is where having a PR agency or internal staffer comes in handy. ” In adtech, we advised a client to criticize the opaque or “black-box” solutions of competitors and brag about its own “glass box” technology. Be available. Someone said that 90% of life is showing up. ” Be helpful.

Resources 149

Resources Media Interviews Comparison 149

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. It was her world and she excelled in it, whatever I did would lack in comparison. As I started investigating what industries and companies I was interested in, I found myself drawn to an industry I had not anticipated: technology. Writing has always been my biggest insecurity.

Industry 36

Industry Comparison Technology Creativity 36

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

Unexpected developments, including internal changes, a wrinkle in the business climate, or a move by a competitor can demand a new tactic or two. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. Build in checkpoints. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Maxim Behar

NOVEMBER 22, 2023

This is regulated by international conventions and laws. Making that comparison is a bit of figurative thinking. When a piece of content is created by artificial intelligence, someone else has reprogrammed it to create it. Where does copyright come to play? Maxim: The person who created it is the copyright holder.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Mindful Marketing

JANUARY 10, 2017

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. Clients will appreciate your advice, especially when backed by data that can be used to get related initiatives approved by internal stakeholders. What technologies do you use to measure results?

Measurement 50

Measurement Comparison Analytics Agency 50

Sword and the Script

JANUARY 28, 2020

Notified says some customers use this for internal communications too. Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. PR technology trails, by a long shot, the technology capabilities offered to marketing.

Software 113

Software Tools Publicity System 113

Sword and the Script

NOVEMBER 12, 2016

The eMarketer report drew from surveys conducted by Pan Communications , the B2B Technology Marketing Community on LinkedIn, and the Atlanta-based demand generation firm, Annuitas. If your buyer personas are based on generic or internal ideas about your buyers, your content won’t be any better than it was before you had personas.”.

B2B 114

B2B Marketing How To Survey 114

Shift Communications

MAY 28, 2015

The greatest hidden power of Twitter Audience Insights, however, is comparison. However, my organic reach is significantly more international. Vice President, Marketing Technology. For example, choose your followers and your organic audience. How do they differ? Are there outliers in certain categories? Christopher S.

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

MAY 12, 2020

“You have to be fearless when it comes to technology,” says Dominique Ennis Sierra, director of operations at Georgia Tech. There are plenty available, and many sites carry comparisons of them. Secondly , effective internal communication is necessary to ensure ongoing, sustainable productivity in remote teams.

Strategy 102

Strategy Employee System Tools 102

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Comparison Matrix. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 187

Marketing Content Marketing Data Social Media 187

Maxim Behar

JULY 5, 2023

And it's not just social media, international exchange of goods, open borders, maybe 90% of the ingredients of the recipes that I've described in the book can be found in Bulgaria, and the other 10% can be ordered from a European online store, so they don't come from Africa or America or somewhere far away. Maxim: That's definitely.

Radio 52

Radio Hotels Course Social Media 52

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Yellowdig is an internal collaboration tool. We have an entire class dedicated to internal sharing resources because it’s so important that good communication begins internally with idea sharing and collaboration.

Communications 383

Communications Tools Google Resources 383

PR 20/20

MARCH 6, 2023

For example, if you’re an international business, you may need to find a solution that can scale to your needs. When scouring the internet for insights, consider credible sources that offer a head-to-head comparison. Remember to take into account the size of your company.

Software 77

Software Marketing Comparison Enterprise 77

Buzzstream

DECEMBER 17, 2020

As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries. If you’re just starting out or conducting minimal international outreach it offers 50 free searches a month.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example.

Tools 157

Tools Media Software Analysis 157

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. The new technologies, the IT business, Silicon Valley, the success of tech companies like Microsoft, PayPal and, of course Amazon, Tesla, and everything else, showed that people can be successful without getting involved in politics.

Comparison 52

Comparison Newspapers Course Policies 52

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision.

Agency 120

Agency Trade Shows Comparison Meeting 120

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, there’s still room for improvement.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

JANUARY 27, 2011

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 23) The top 10 PR technology providers.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 100

Software Reddit Marketing Survey 100

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . There is, however, a certain level of gray area when it comes to misinformation in 2020, as this story by Kevin Roose , who writes about technology for the New York Times, shows. the numbers. Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. I had the real privilege to work for Bloomberg for four years as the leader of internal coms and innovation communications.

Ethics 78

Ethics Employee Communications System 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164