Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In the case of a lawyer, you pay for their time.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. A spreadsheet is not accounting. An oven is not cooking.

Marketing 104

Marketing Comparison Enterprise Technology 104

Konnect Agency

JANUARY 8, 2020

Contrary to the popular stereotype, working as a public relations professional can make you quite the introvert inside and outside of the workspace. Brainstorming and bouncing ideas with proficient feedback helps open a portal of ideas that ultimately flourish into a result beyond comparison. Now say it’s around 7 or 8 p.m.

Comparison 78

Comparison Creativity Agency Leadership 78

PRSay

MAY 10, 2018

Although it’s called “influencer marketing,” the practice aligns with principles of public relations. The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Take that, Snapchat!

Brand 127

Brand Branding Guidelines Creativity 127

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels.

Social Media 120

Social Media Media Comparison Guidelines 120

Presspage

JUNE 16, 2023

During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability. Human judgment, creativity, and ethical considerations play crucial roles in framing the problem, setting parameters, and ensuring the AI-generated outputs align with organizational goals and values.

Financial 78

Financial System Ethics Data 78

Stephen Waddington

FEBRUARY 4, 2019

Podcasting analytics are awkward by comparison. In the absence of analytics podcasters have developed their own creative solutions. As with any form of marketing or public relations, be clear about your objective and ensure that you know what success looks like and you’re able to measure it.

Measurement 90

Measurement Analytics Comparison Data 90

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. Once you have a better understanding of how you should adapt your creative approach you can set an increase in the shares based on your target media list.

Google 120

Google Analysis Comparison Data 120

Bianchi Biz Blog

MARCH 2, 2023

It’s a fast and easy way to make a comparison. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Corporate buyers tell us all the time: “PR agencies all look the same. They all say the same things: We’re full service. Integrated. Responsive.

Agency 109

Agency Automotive Engineering Education 109

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

The Hoffman Agency

NOVEMBER 28, 2022

Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. By Mariah Botkin, Intern. It started like this: I was scrolling through LinkedIn after midnight.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Prohibition

FEBRUARY 18, 2021

Previously, the platform only allowed users to see the public view count- so this is a huge update for the platform! TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP.

Social Media 118

Social Media Trends Media YouTube 118

PR 20/20

OCTOBER 13, 2021

Make a comparison in your subject line. in your subject line to make a comparison. 10 of our favorite TED Talks on public speaking. Don’t get hung up on creativity. We love creativity. Oops, you almost scrolled past this deal…. Only 24 hours left for free shipping! Uh-oh, the deals are ending soon.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

Make a comparison in your subject line. in your subject line to make a comparison. 10 of our favorite TED Talks on public speaking. Don’t get hung up on creativity. We love creativity. Oops, you almost scrolled past this deal…. Only 24 hours left for free shipping! Uh-oh, the deals are ending soon.

B2C 52

B2C Comparison B2B Data 52

The Hoffman Agency

AUGUST 19, 2021

When I found Public Relations (PR), I knew it was the place for me. It was the perfect combination of everything I had been hunting for in my previous endeavors: strategy, creativity and people. It was her world and she excelled in it, whatever I did would lack in comparison. Writing has always been my biggest insecurity.

Industry 36

Industry Comparison Technology Creativity 36

The Resolution Blog

JUNE 25, 2015

Want some inspiration on a creative way of using Google Adwords? As more of our coverage is online in comparison to offline Google News Alerts becomes a serious contender to replace our clippings services. Check out my post on integrating paid into your PR communications plan. Check out this this great campaign from Converse too.

Google 120

Google Analytics SEO Comparison 120

Sword and the Script

SEPTEMBER 11, 2018

As such, the pace of modern public relations ( PR ) professional’s day-to-day work is so fast and intense. In technology, the classic comparison of Salesforce to Oracle is an iconic example. creative ideas and execute them? For all the new priorities being added, very few priorities are coming off. You can subscribe here.

Software 98

Software Comparison Measurement Content Marketing 98

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. This is the added value of public relations. Campaign or launch success comparisons. Images: redjar , Ken Teegardin , Rob , 401(K) 2012 ( Creative Commons ).

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

MARCH 7, 2017

Government/public service: $80,000. Therefore, for accurate year-over-year comparisons, I’m using the 2016 benchmarks the publication originally published. Is your PR agency bring creative ideas to the table? Health care /pharma: $128,500. Manufacturing: $126,000. Technology: $124,500. Financial services: $116,000.

Survey 75

Survey Corporate Comparison Financial 75

Sword and the Script

JULY 2, 2019

The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new Fewer professional journalists.

Trends 60

Trends Media Report Technology 60

Communications Conversations

JULY 7, 2017

For comparison, New York is home to 55 Fortune 500 companies. And then I think about the PR/creative talent in this town (and in Chicago). Matt Furman , chief communications and public affairs officer at Best Buy (he’s also spent time at Mars and Google–not a bad resume). California has 53.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Beyond PR

MAY 22, 2018

When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media. This will help establish comparison points.

Media 71

Media Pitching Social Media Report 71

Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

FEBRUARY 11, 2017

By comparison, users make an estimated two trillion searches on Google per year. Indeed, I maintain a pin board for this blog along with other topics that interest me including B2B marketing , creative marketing stunts , and of course scuba diving and skydiving , among many others. Is your PR agency bring creative ideas to the table?

Tools 60

Tools Pinterest Marketing Media 60

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. Also this: "We have a truth deficit with the public.

Conference 36

Conference Journalism Web Comparison 36

Buzzstream

FEBRUARY 27, 2024

To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people. It should also be noted that the learnings I’m sharing here are the results of their creativity, tenacity, and hard work – I’m certain they taught me more than I ever taught them.

Pitching 83

Pitching Writing Film How To 83

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. The site even provides you with lyrics to the song, a favorite character poll, a trivia quiz and a side by side comparison of the city’s skyline in the show’s opening credits with a view of the city today (a lot has changed). His approach to making news is one we should model.

Pitching 40

Pitching Comparison Radio YouTube 40

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. 2) Be proactive in delivering value.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

NOVEMBER 28, 2010

Image: anthony kelly via Flickr , Creative Commons Here you go. Why: public relations professionals spend a lot of time trying to learn about SEO and increasing online visibility. He makes Tiger Woods appear well-behaved and almost saintly by comparison. Why: Celebrities don’t always the perfect brand relationship make.

SEO 42

SEO Measurement Facebook Blogging 42

Buzzstream

DECEMBER 17, 2020

Answer the Public. Another excellent and free tool that can help guide your ideation, and even aid with discovering what data to target for a campaign, is Answer the Public. This allows you to (usually) have the top-tier publications show up on the first pages, with lower-tier publications and blogs closer to the back.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

MAY 7, 2020

When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. ” There’s far less to say about content marketing that fails since no brand wants to publicize its shortcomings. Many people skip this step when building a business case—especially the negative part. Be upfront about risk.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Buzzstream

AUGUST 28, 2019

On the flip side, if you’re not diligent and miscommunicate or misrepresent the data, you risk your brand’s credibility and potentially a relationship with a writer or publication. People can relate, as it’s the public generating the data set in the first place. They’re able to explore and make their own conclusions and comparisons.

Survey 98

Survey Data Comparison Analysis 98

PR Fuel

NOVEMBER 4, 2021

There are many different types of press releases, and industries are relearning what appeals to the public. In comparison, the travel industry went down by over 35 percent. At its core – a press release provides primary source information to the public through news media outlets. Product Release. Make note of it!

Small Business 52

Small Business Comparison Travel Company 52

PR Fuel

AUGUST 7, 2018

This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form. You want to be interesting and creative to keep readers’ interest, sure, but at the same time the press release form has been around for a long time for a reason. It’s a beautiful comparison that I’ve taken to heart.

Writing 40

Writing How To Report Comparison 40

Shift Communications

NOVEMBER 12, 2018

Be creative and visual. Use facts, examples and comparisons for clarity. You’ll have better luck if the reporter can grasp what you’re saying immediately. Be clear and precise. Don’t drown your value in unnecessary fluff. Help the reporter see what your client can add to their piece.

Pitching 89

Pitching Comparison Writing Radio 89

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170