Remove Comparison Remove Creativity Remove Print Remove Publicity
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The Implications of the Growth of Social News

Cision

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Consequently, more publications are integrating visuals into their news.

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Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Marketing technology (martech) is not marketing.

Marketing 104
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Treat Your Communications Counselors Like Your Lawyers

Solo PR Pro

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Consider looking at your communications and public relations counselors this same way. The comparisons between lawyers and communications professionals are endless. In PR it’s the same.

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Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? NZ, Passing Time 2010 ( Public Domain ) .

Tools 60
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

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4 Steps That Will Help You Sell Content Marketing to Your Boss

Contently - Strategy

When someone wants to pitch a movie, they try to drum up excitement with a concise comparison. One of my favorite examples is John Deere, which started a print magazine called The Furrow 124 years ago. ” There’s far less to say about content marketing that fails since no brand wants to publicize its shortcomings.