Sword and the Script

AUGUST 29, 2020

Media relations isn’t the top PR service anymore A report by Talkwalker had some eyebrow-raising conclusions about the services provided by public relations. The study says media relations has been supplanted by other functions as the top services provided by public relations. What are the new services? About the study.

Media Relations 97

Media Relations Report Industry SEO 97

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website. The human brain is as a consequence predisposed towards focusing on negative information.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website. “It is evolutionarily advantageous to prioritize negative. information because the potential costs of negative information. on negative information. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. What were the new trends this year?

Content Marketing 119

Content Marketing Comparison How To Marketing 119

Prohibition

APRIL 18, 2023

Coverage in well-known publications is a sign your activity has been successful in raising brand awareness and getting in front of the eyes of key target audiences. Working with PR experts can help you achieve maximum coverage in your target publications to portray your key messages.

Measurement 62

Measurement How To Comparison B2C 62

Onclusive

SEPTEMBER 28, 2015

In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things.

Comparison 150

Comparison Industry Education Publicity 150

Agility PR Solutions

FEBRUARY 24, 2020

RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. Cut chances of a “bait-and-switch” on staffing […].

Creativity 138

Creativity Comparison Company Analysis 138

5W PR

DECEMBER 8, 2022

When it comes to public relations efforts and campaigns, companies have to keep track of a lot of different metrics to better understand the performance of their efforts. Through great public relations campaigns, companies can promote themselves and their solutions effectively. Media reach. Share of voice.

Measurement 88

Measurement Comparison Reputation Industry 88

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. A professional copywriter can also help ensure effective communication of the new brand values to the public. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

OCTOBER 23, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. Guests may not realize that they let a feature as […].

Brand 110

Brand Branding Comparison Hotels 110

Agility PR Solutions

APRIL 17, 2019

But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Comparison 154

Comparison Web Content Marketing Report 154

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception. We all want our stories in tier 1 publications.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. Assessing whether public sentiment is positive, negative, or neutral, offers critical insights into reputation management and brand perception. We all want our stories in tier 1 publications.

Measurement 195

Measurement Analysis Reputation SEO 195

Burrelles Fresh Ideas

DECEMBER 5, 2023

While many large organizations invest heavily in crafting a polished public image and messaging, internal communications frequently receive less emphasis despite being equally crucial. Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies.

Internal 96

Internal International Communications Employee 96

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. As the chart shows, there were two big reasons for Chick-fil-A’s high levels of engagement, and interestingly the public and media interest don’t really match up. So let’s dig in.

Comparison 78

Comparison Pinterest Local Instagram 78

5W PR

NOVEMBER 22, 2023

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Marketers create versions A and B, changing one variable in version B.

Marketing 78

Marketing Comparison Data Groups 78

NewsWhip

MAY 16, 2023

Mundo Deportivo , a Barcelona-based sports publication, has taken the third spot with 8.2M interactions, while Diario AS , which is a sport specific sister publication to second-placed El Pais , is holding onto seventh with 7M. Marca , Spain’s national daily sport paper, has firmly held the number one spot with 12.4M

Facebook 78

Facebook Sports Comparison Fashion 78

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 147

Comparison Study Social Media Marketing 147

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Here are some ways to monitor: Publicity clippings. The most basic and well-known technique is clipping publicity for clients.

Strategy 93

Strategy Publicity Comparison Social Media 93

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. For example, millennials tend to gravitate towards certain formats to receive current news in comparison to baby boomers, particularly when it comes to political-related news. Attract New Customers to Your Business.

Small Business 91

Small Business Comparison Writing Reputation 91

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Wikipedia Reddit 182

NewsWhip

JULY 12, 2022

We asked communications and crisis management expert Lloyd Rang — President and Narrative Lead of Curious Public — to share his thoughts on the lessons communications professionals can learn. . With public perception so low, Rogers couldn’t afford another crisis and should have been prepared. Own h ow It looks.

Communications 158

Communications Telecommunications Banking Crisis 158

PR Conversations

DECEMBER 11, 2014

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. The Twitterverse, for example, is not reliable as a litmus test for public sentiment. See, Twitter reaction to events often at odds with overall public opinion.). By Natalie Bovair, APR.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

NewsWhip

NOVEMBER 22, 2023

Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. Perfect for : All users seeking a clear visual representation of media and public interest over time.

Viral 78

Viral Analysis Comparison Trends 78

Onclusive

OCTOBER 10, 2017

AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. By popular request, users can now also group by syndication and publication. Filtering and searching are now more intuitive and allows everything from quick look-ups to complex assessments of campaigns. Broadcast monitoring.

Software 207

Software Analysis Comparison Trends 207

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Many viewers have been riveted by the documentary and the sentiment scores are further supporting that expression.

Comparison 113

Comparison Media Radio Sports 113

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. All publicity is good publicity or is it? It’s free, why not give it a go now?

Tools 136

Tools Publicity SEO Measurement 136

Doctor Spin

NOVEMBER 29, 2023

His theories are especially interesting for public relations. link] Beyond cognitive dissonance, Festinger contributed significantly to social comparison theory and the study of social influence and group dynamics. But who was he? Here we go: Quicklinks Leon Festinger Who Was Leon Festinger?

Wikipedia 52

Wikipedia Comparison eBook Study 52

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. In PR, however, the impression metric corresponds to the viewership of an entire publication. Sometimes trade publications have greater returns, too, due to their highly targeted audiences.

Comparison 294

Comparison Advertising Advertising Analytics 294

Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com.

Comparison 106

Comparison Survey Consumer Social Media 106

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. The software companies included need to provide companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not.

Software 199

Software Analytics Customer Service Comparison 199

PR for Anyone

FEBRUARY 21, 2024

Her insights have been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, Overcoming Loneliness Another issue that has a direct negative impact on mental health is loneliness—a significant public health issue affecting people of all ages. and many more.

Exercises 130

Exercises Social Media Television Comparison 130

Sword and the Script

JANUARY 28, 2020

Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. By all public accounts I reviewed, the Notified was a bootstrapped company. The amplify section is a way to visualize user content.

Software 113

Software Tools Publicity System 113

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

NewsWhip

OCTOBER 13, 2022

Lloyd is the President and Narrative Lead of Curious Public. Again, the organization was siphoning public money and kids’ registration fees to out-of-court settlements rather than fixing the root of the problem. . That is a 948% increase in media coverage and a 185% increase in public interest. .

Brand 148

Brand Branding Sports Crisis 148

PRSay

JANUARY 19, 2022

Around the world, the public trust of institutions has fallen, says Edelman’s 2022 Trust Barometer , released on Jan. By comparison, in May 2020, when Edelman updated its Trust Barometer, government was the most trusted institution (at 65 percent), followed by business (62 percent), NGOs (62 percent) and the media (56 percent).

Government 78

Government Comparison Survey Ethics 78

Doctor Spin

NOVEMBER 30, 2023

The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. link] This understanding is critical, especially in fields like public relations, where influencing public behaviour and attitudes is a primary goal. Cognitive dissonance.

Handbook 52

Handbook Journalism Comparison eBook 52