Sword and the Script

AUGUST 4, 2015

In my observation, as a team we walked out of that meeting with two substantive outcomes: 1. Likewise it’s what stakeholders in a company expect of business leadership. Businesses spend big money to launch to products. In the end the point is market education needs to begin long before a product launch.

Product Launch 60

Product Launch Marketing Enterprise Leadership 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

Companies are made of people, and those people have to decide how their new products will not only help customers, but how they will impact the future. How will a move or product launch specifically help a business, and how will any benefits trickle down to the customer/user? Meet the Media: Alexa St.

Meeting 90

Meeting Transportation Media Journalism 90

Solo PR Pro

JANUARY 18, 2022

It wasn’t until she moved to New York that she made the transition back to PR, working for hospitals and agencies — including Edelman and Manning Selvage & Lee (now known as the MSLGroup) — servicing biotech and pharmaceutical companies. The post Spotlight on a Solo PR Pro: Meet Shirley Johnson appeared first on Solo PR Pro.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

Company 136

Company Interviews Reputation Privacy 136

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program.

Publicity 334

Publicity How To Agency Product Launch 334

Bianchi Biz Blog

APRIL 25, 2024

2️ You will meet the leaders and visionaries from the top players across the mobility value chain. Consider yourself to be a company on the edge of something big? Opportunities for meetings and on-site interviews with press/journalists are available via our dedicated app. And we can tailor an opportunity just for you.

Mobile 59

Mobile Transportation Automotive Policies 59

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Companies that publish more than 16 posts a month typically generate three and a half times more traffic than those which publish less than four.

How To 259

How To Social Media Product Launch Construction 259

PRSay

AUGUST 5, 2020

We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business. In 1997, the Kansas City-based Grove launched INK Inc.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Bianchi Biz Blog

JANUARY 22, 2024

Each plant applying is a single application, so multiple plant locations from the same company can apply. Phase Three – The Operational Excellence Awards esteemed panel of judges will select five companies that scored the highest across Phases One and Two to be awarded on June 6, 2024, at a special awards dinner at Chroma in Detroit.

Automotive 89

Automotive Enterprise Resources Product Launch 89

The Hoyt Organization

APRIL 17, 2024

This can give you valuable insights into their strategies, product launches, and media coverage. By setting up alerts for your business clients, you can stay informed about any changes or updates in their company that may impact your relationship with them.

Google 75

Google Publicity Customer Service Web 75

Remote PR Jobs

SEPTEMBER 25, 2023

Even if the journalist wants to attend your event, or meet up with you for an after-work drink, it may just not be possible or they have other priorities. Why not suggest meeting half way between your work and their home or co-working space? Expect your relationship to change as that freelancer’s deadlines and work patterns evolve.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

It was strange to not get on a train and walk into the office by 9 AM to start the day of media calls and meetings. . Some people say they are more productive at home and enjoy going fully virtual. Are your company hours of business 9-6? For me, working from home has been a major adjustment. Maintain ‘normal’ hours.

Wireless 207

Wireless Product Launch Energy Meeting 207

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. In-person events and meetings had to take a backseat, making room for virtual alternatives. The reality, however, was very different.

Travel 62

Travel Product Launch Energy Meeting 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Stick to your timeline.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. No one wants to be that company who “ghosts” PR firms after receiving a proposal – a topic tackled here recently. Audit your internal staffing needs.

Meeting 136

Meeting Software Product Launch Agency 136

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

JUNE 1, 2023

In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Their meticulously planned PR campaigns lead to this heightened interest that then translates directly into increased sales and market share for the company. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Barokas

JULY 6, 2020

A lot of times if the company or industry fits with our team’s passion and/or if we see a big opportunity for growth, we’ll find a way to customize the retainer and scope, growing with you as your needs expand. How do companies determine if they are ready for a PR agency?”. Nobody wins.

Consumer 131

Consumer Product Launch Agency Sports 131

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. We suggest one of the best ways to move forward is by looking back. Look at these three insights – plus one bonus tip!

Automotive 57

Automotive Mobile Transportation Internal 57

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. This company makes the key cards that many corporations use to give employees office access.

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Your data only goes so far. This is natural.

B2B 147

B2B Data Retail Survey 147

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

JUNE 13, 2017

But by the next meeting, the cast of characters has changed without notice. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Yet this isn’t always possible, particularly with an early-state company or an organization in transition. In the ideal world, the individual who manages the PR firm is a trained communications professional with a deep understanding of public relations. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 96

Video Communications Strategy Product Launch 96

Solo PR Pro

NOVEMBER 15, 2022

In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Ask about their planned product launches, new service offerings, expansion plans or revenue goals.”.

How To 58

How To Trade Shows Product Launch Course 58

Cision

MAY 5, 2016

An obvious answer is that good client testimonials speak to the success of big projects or product launches that occurred because of their partnership with your company. Think of your client testimonial “library” as an opportunity to set up meetings between prospective clients and your best, most satisfied customers!

Product Launch 120

Product Launch Meeting Advertising Advertising 120

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. If a known executive joins a company as an investor or an executive, the tech press will want to know.

Pitching 189

Pitching How To Media Interviews 189

Bianchi Biz Blog

JANUARY 21, 2021

You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them. Freudenberg currently has eight requests for virtual event preparation. Have a tip to share?

Automotive 70

Automotive Training Travel Meeting 70