ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. Your data only goes so far. This is natural.

B2B 147

B2B Data Retail Survey 147

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Bianchi Biz Blog

JUNE 1, 2023

Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives. In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Yet this isn’t always possible, particularly with an early-state company or an organization in transition. In the ideal world, the individual who manages the PR firm is a trained communications professional with a deep understanding of public relations. Offer access. This is likely at the top of the agency’s list.

Agency 120

Agency How To Product Launch Internal 120

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. This company makes the key cards that many corporations use to give employees office access.

Journalism 127

Journalism Media Relations Report Media 127

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. You could give product to supporters and consumers. Now, internal is external. You have candidates going on websites or getting materials from a company and they say X, Y, and Z. Now the company needs to step in.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 117

Video Communications Strategy Product Launch 117

ImPRessions - Crenshaw Communications

JUNE 13, 2017

But by the next meeting, the cast of characters has changed without notice. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. This can mean giving the reporter some fresh data or insights for the story, or even additional resources at the company.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Unless the engagement is with a state agency or company spending $1MM+ in PR, an overlong RFP is a bloated relic of a bygone era. Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Bianchi Biz Blog

JANUARY 21, 2021

You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them. The best solution depends on your company’s unique needs and existing capabilities.

Automotive 70

Automotive Training Travel Meeting 70

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was. Be a recommender.

How To 120

How To Construction Product Launch Local 120

Shift Communications

AUGUST 17, 2018

Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch. Are your client’s product costs lower, making their offerings more accessible to the masses?

Pitching 83

Pitching Product Launch Data Measurement 83

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. There’s a very smart exercise to be done when floating an idea internally. A company anniversary, for example, can be a slam-dunk for industry press.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JULY 20, 2017

You recently took on a new role at Patterson Companies. The role of content strategist is brand new for the company, which is both challenging and exciting. Patterson is shifting their way of thinking from a primarily sales-driven company to one that understands the importance of becoming a thought leader with our customers.

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. That will be changing in the not-too-distant future.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. An event that gives your company a black eye but doesn’t threaten its survival. For example, an employee leaks damaging information about your company. ? A major crisis. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Their meticulously planned PR campaigns lead to this heightened interest that then translates directly into increased sales and market share for the company. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. PR has a bigger role in content. “I

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

PR 20/20

MAY 24, 2018

According to iMedia , the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships. First things first on your road to pre-hackathon prep— assemble your team of internal allstars. If so, you’re not far off.

Marketing 40

Marketing Comparison Internal International 40

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120