5W PR

JANUARY 16, 2020

Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

Agency 205

Agency Pitching Internal International 205

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Ethical Voices

SEPTEMBER 18, 2023

I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. You could give product to supporters and consumers. You have candidates going on websites or getting materials from a company and they say X, Y, and Z. Now the company needs to step in.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. Magical green meets blue Teal 01 + oaty White 05 on your ceiling and woodwork.

Brand 71

Brand Branding Marketing Fashion 71

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. What makes a good client testimonial? And finally, keep it up! Images via Pixabay: 1 , 2.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Bianchi Biz Blog

JULY 20, 2023

Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024. Look at these three insights – plus one bonus tip! CES draws an international, diverse audience.

Automotive 57

Automotive Mobile Transportation Internal 57

Konnect Agency

SEPTEMBER 25, 2023

The Power of Branded Partnerships Branded partnerships, also known as co-branding or co-marketing, involve two or more companies coming together to promote a product, service, or campaign. Leverage Trust: Associating with a reputable, recognizable partner can boost your brand’s credibility and trustworthiness in the eyes of consumers.

Brand 52

Brand Branding Reputation Product Launch 52

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 117

Video Communications Strategy Product Launch 117

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Consider a variety of types of video content to meet your objectives.

LinkedIn 62

LinkedIn Video How To Marketing 62

Bianchi Biz Blog

JUNE 30, 2022

With more vehicle-related companies investing in making a splash at CES, all trying to catch the eye of top journalists covering the industry, it is essential to avoid missteps in your CES planning if you want to maximize your time – and maximize what surely is a considerable investment of resources. But we’re already registered!

Automotive 74

Automotive Mobile Technology Resources 74

PR Fuel

JANUARY 24, 2021

Writing and publishing the press release yourself requires you to contact media companies. Writing your own press release can end up to be time-consuming. You will want to publish your press release at the time of the product launch. Expansive Media Coverage. It’s not as easy as shooting them an email, though.

SEO 72

SEO Writing Engineering Product Launch 72

Shift Communications

AUGUST 25, 2016

New York PR practitioners like myself skillfully and routinely translate that sense of urgency when it comes to meeting client and reporter deadlines. So the next time you’re thinking about hiring a PR firm for a product launch, financial comms or brand repositioning, come and take a bite out of the Big Apple. Alan Marcus.

Product Launch 60

Product Launch Agency Software Financial 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JULY 20, 2017

You recently took on a new role at Patterson Companies. The role of content strategist is brand new for the company, which is both challenging and exciting. Patterson is shifting their way of thinking from a primarily sales-driven company to one that understands the importance of becoming a thought leader with our customers.

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

JULY 19, 2018

Namely, with Patterson Companies, 3M, and now, Toro. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. I work across functions, divisions, and other levels within the company to drive change and scale up excellence. That will be changing in the not-too-distant future.

Social Media 60

Social Media Media B2B Content Marketing 60

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. As a company, you want to be able to respond quickly and effectively with an appropriate plan. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Buzzstream

MARCH 26, 2020

In your outreach, be sure to offer a calendar invite that allows the prospect to schedule a meeting on their own time. . For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . If my company investing money upfront, I want to see sales coming from this campaign. Image Source.

YouTube 116

YouTube Brand Branding Video 116

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Regular dissemination of good communication, meeting and texting practices is also necessary.

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Start with clear organizational goals.

Measurement 120

Measurement Study Data Agency 120

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. PR is, after all, about reaching individual audiences, or publics, from media to investors, consumers (through social media), and influencers. Start small.

B2B 120

B2B Trends Product Launch Report 120

PR 20/20

MAY 24, 2018

According to iMedia , the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships. How do they consume information? Have they previously interacted with your company? New website launch. Last Step….

Marketing 40

Marketing Comparison Internal International 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. If your company uses an intranet for communication, posting an update there is also an option.

eBook 120

eBook Product Launch Software Internal 120