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Market Priming: Setting Conditions for a Product Launch

Sword and the Script

The leadership called for a quick huddle with key players from across the unit. In my observation, as a team we walked out of that meeting with two substantive outcomes: 1. Likewise it’s what stakeholders in a company expect of business leadership. Businesses spend big money to launch to products.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. The company has secured funding that will enable a leap forward.

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Ctrl+Alt+Connect: Embracing virtual events in the new era of tech comms

PR in High Definition

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. In-person events and meetings had to take a backseat, making room for virtual alternatives. The reality, however, was very different.

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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Bianchi Biz Blog

In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

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Amid National Turmoil, Is This the Right Time to Launch a PR Campaign?

PRSay

We must be smart and intuitive in how we answer that question since this is a particularly challenging time for boutique PR firms and sole practitioners who work with small-to-midsize companies that must sell their goods and services daily or face the threat of going out of business. In 1997, the Kansas City-based Grove launched INK Inc.

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How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Stick to your timeline.

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7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. No differentiation.

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