PR Fuel

MARCH 3, 2024

There is no better way to shine the spotlight on your company than through an event. But don’t let all that event planning fall flat with a. Read More The post A Guide to the Proper Press Release Format for Events appeared first on eReleases.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2021

I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.

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Agility PR Solutions

FEBRUARY 28, 2024

While in some ways, business events, conferences and expos are still feeling the sting of the pandemic, this situation has also increased their value.

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ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

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B2B Company Storytelling Retail 156

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

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Bianchi Biz Blog

NOVEMBER 2, 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? There are many reasons why reporters don’t show up to a press event. Here are the top underlying reasons reporters gave us for not attending a press event: You didn’t have real news to share. And those situations happen.

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5W PR

MARCH 24, 2023

Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression. Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces.

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5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view.

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5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. PR and marketing conferences offer a unique opportunity to learn, networking events , and gain insights into the ever-evolving landscape of these industries.

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Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

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PRSay

OCTOBER 28, 2022

Shaking up communications to reflect our changing times also applied when planning the event. Here are other examples of the DE&I efforts we made for our conference, which might help spark ideas for your next event: We ordered treats for the opening night reception from Cookie Cart , a Black-led nonprofit in north Minneapolis.

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Agility PR Solutions

OCTOBER 13, 2021

Many companies had to shift to remote work and virtual conferences essentially overnight. The post Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual appeared first on Agility PR Solutions.

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Corporate Conference Education Industry 147

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. On the surface, these may not seem to directly translate into brand strength, yet when applied strategically, events and engagement can influence the long-term growth of businesses.

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Agility PR Solutions

APRIL 4, 2022

Creating an inclusive and detailed event promotion campaign doesn’t simply mean relying on the press release that is sent out to media outlets. Utilizing different promotional strategies can greatly increase the odds of the right people hearing about and attending a company’s event.

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Publicity Strategy Company Media 86

Prowly

DECEMBER 1, 2020

As companies around the world continue to feel the impacts of the COVID-19 pandemic, adapting your business model is key to long-term success and survival. The post How to Plan a Promotional Event in the Age of Physical Distancing appeared first on Prowly Magazine.

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Cision

FEBRUARY 13, 2020

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

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Strategy Company Brand Branding 322

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. After a year and a half of (mostly) virtual events, many places around the world are offering in-person events, from concerts to lectures to wine fests and sports.

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5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. This wave of recognition draws in potential customers, who are out hunting for the solutions that the company’s product or service provides.

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ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Get your speaker submissions ready! Deadline is May 1.

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ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

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Company Conference Corporate Leadership 174

Critical Mention

OCTOBER 22, 2020

Virtual events have become increasingly popular through the pandemic. Many PR pros have had to reallocate their event budgets and plans to adhere to stay-at-home orders and social distancing protocols. Once you have chosen the best platform to use, next decide on how the event will run. Choose Your Platform. Plan the Details.

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Tourism YouTube Radio Travel 131

Prohibition

MARCH 2, 2023

Pre COVID-19, we regularly ran real world events up and down the country (Birmingham, Manchester, Nottingham, and other major cities) known as our ‘Breakfast clubs’, for brands to attend, receive the latest industry insight and knowledge, meet the Prohibition team and of course have some tasty breakfast! We hope to see you there!

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Comparison Video B2C Case Study 62

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event.

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Business Wire

MAY 25, 2023

Conferences are back in full force, meaning companies must double down on their promotional efforts. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

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5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Relationships Businesses should recognize the importance of building relationships with influencers and thought leaders in their field, to help position the company for investors.

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Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? What continues to link generations? Where do the paths diverge and why?

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Blogging Brand Branding Trends 471

Contently - Strategy

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

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Trends LinkedIn Video B2B 130

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers. This will also help you measure overall social engagement.

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B2B Social Media Company SMB 111

Contently - Strategy

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

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Storytelling Video Groups Conference 136

Practical Law Construction

MARCH 1, 2023

Can a dormant company enforce an adjudicator’s decision in its favour? So long as it falls on the right side of the well-known principles for a stay of execution in Wimbledon v Vago , a dormant company can enforce an adjudicator’s decision and resist an application for a stay of execution. However, the answer is yes.

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Groups Company Financial Construction 95

Mediagraphix PR

APRIL 13, 2023

Any business, small or big that wants to see its company grow in the long run needs to focus on organizing corporate events to build a strong relationship with its audience, stakeholders, and partners.

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Corporate Company Blogging Publicity 52

Stern + Associates

SEPTEMBER 28, 2023

When it comes to designing and executing communications strategies for B2B tech companies, we have numerous tools at our disposal – from social media , podcasts and blogs to media relations and influencer programs and more – to ensure your messages repeatedly reach target audiences. So, why are conferences necessary?

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Conference B2B Company Strategy 62

Waxing UnLyrical

APRIL 9, 2020

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. Less is more.

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How To Facebook Energy Training 133

5W PR

AUGUST 9, 2022

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s marketing strategy and is even more crucial for Saas companies. SaaS companies are unique in the way they approach marketing. Strategies That Work.

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Company Strategy Software Writing 78

PR in High Definition

JUNE 28, 2023

After spending three years studying PR at university, then joining the tech comms world, I thought I knew public relations – parties, events, and meeting journalists every week. However, the world has undergone a massive transformation, pushing us into a new era where virtual events have become the norm. I certainly have.

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Travel Product Launch Energy Meeting 62

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Agility PR Solutions

FEBRUARY 13, 2022

Like so many other business practices, the event marketing industry has been transformed in the COVID age. Taking lessons from the pandemic, companies have an opportunity to reset and reimagine their event programs to better align them to marketing outcomes, according to a new report by the CMO Council.

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