ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Great company.

Leadership 295

Leadership Industry Conference Trade Shows 295

The Hoffman Agency

FEBRUARY 17, 2020

I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress.

Trade Shows 36

Trade Shows Mobile Travel Hotels 36

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Business Wire

DECEMBER 17, 2019

At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.

Trade Shows 196

Trade Shows Pitching How To Meeting 196

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. PRO Tip: You can also hold your own mini event at your booth for the unveiling.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Agility PR Solutions

NOVEMBER 2, 2020

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].

B2B 85

B2B Company Tourism Trade Shows 85

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients.

Company 68

Company Trade Shows How To Product Launch 68

5W PR

MARCH 18, 2020

The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed. For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost.

Trade Shows 88

Trade Shows How To Policies Travel 88

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. Find your company name and the booth number listed with it.

Trade Shows 40

Trade Shows Marketing Hotels Travel 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. What would you say is a good first step in prepping for an event? And make sure to download and use the event app well in advance.

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

Cision

AUGUST 25, 2016

Events equal opportunity. conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Great company.

Leadership 170

Leadership Industry Conference Trade Shows 170

Communications Conversations

SEPTEMBER 8, 2021

Brilliant way to generate content for trade show support, by the way. Again, you’re not trying to drive a big action on Twitter (like visiting a web page or signing up for an event)–you’re just trying to get that brand love. Or, what about this one? Granddaddy on duty for @FPShow pic.twitter.com/IsH0eyOJ3W.

Twitter 149

Twitter Company Brand Branding 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. Read on for the key ways to customize a discussion event for your B2B brand. Pick an outstanding topic and a title that tells a story.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Now that all tech and other events have been nixed , what do speakers bureau managers do? New speaking opportunities will open in 2020.

Conference 284

Conference How To Trade Shows Leadership 284

Agility PR Solutions

JANUARY 30, 2019

There are many different corporate events that businesses have a vested interest in either attending or hosting. Perhaps you want to set your company as an industry leader, or you want to hold a series of talks and reception to build up your reputation in the industry. Or perhaps you are attending a trade show, […].

Trade Shows 65

Trade Shows Brand Branding Reputation 65

5W PR

AUGUST 31, 2017

5W secured over 300 members of the press from leading trade and consumer outlets including The New York Times, WWD, Today Show, ELLE, Town & Country – the list goes on. Following CONNECT INDIE, a press preview was held on Aug. 23 at Skylight Clarkson Sq.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Here are five tips to avoid the template trap when writing event speaker announcements: 1.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

FEBRUARY 22, 2023

Product launches can determine the success of a product, so it’s imperative that companies create a calculated product launch strategy. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event.

Strategy 88

Strategy Product Launch Brand Branding 88

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. If you’ve ever attended a dull panel event where one person pontificated endlessly, or the moderator didn’t spread the wealth, you know how uncomfortable it can be.

B2B 178

B2B Trade Shows Leadership Conference 178

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Challenge: Even with such a vast amount of space offered to exhibitors, it is possible to get locked out of exhibiting on the show floor.

Mobile 113

Mobile Technology Automotive Interviews 113

5W PR

DECEMBER 18, 2019

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. It’s often possible for new or smaller businesses to partner with more established companies to gain publicity for a new product. Live Events. Partnerships and Joint Ventures.

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. Schermer: This pandemic has caused entire companies to recalibrate themselves around the customer in a way they may never have before. Companies are being forced to be considerate, sensitive and in tune with the customer’s needs, and I say it’s high time ! I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

Beyond PR

MAY 8, 2018

We are far more likely to take action when someone we know vouches for a company than we are when confronted by a traditional ad. This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. How Can Influencers Shape Events? Who is Considered an Influencer?

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

FEBRUARY 26, 2015

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. It’s clear that these live events are educational, engaging and effective—and face-to-face marketing is still alive and well. Inbound Marketing'

Trade Shows 40

Trade Shows Conference Education Industry 40

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There are certain things we can control at events, so focus your efforts on those elements.

Conference 62

Conference Trade Shows Brand Branding 62

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But when should the CEO of a major company serve as its public spokesperson? Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. This includes the company website where links to video and slideshare are posted and regularly updated. Think beyond your industry. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. If a report has a specific line of questioning, such as commenting on an event currently happening in your industry, they will generally let you know how the line of questioning will go.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

FEBRUARY 22, 2024

We see our customers at industry events. Having a presence at industry shows is a good way to get exposure to your customers and prospects, but that alone won’t cut it. Even with attendance at big shows like CES, it’s for your prospect to remember you from the hundreds of other suppliers they saw there. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. What story or stories are you most proud of? Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99