OnePitch

SEPTEMBER 13, 2022

Our guest today on Coffee with a Journalist is Max Ufberg from Fast Company. Max is a senior staff editor at Fast Company working on the tech team. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Click below to follow Max Ufberg on Twitter and LinkedIn.

Company 83

Company Pitching Report YouTube 83

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Should companies hire public relations people internally?

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

APRIL 21, 2021

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. Any good PR pro knows when not to pitch company profile pieces. We know what makes the perfect pitch.

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Data Privacy Day (January 28) : This occasion offers a perfect chance to emphasize a company’s commitment to data privacy, or to share thought leadership on the importance of privacy in the digital age. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JUNE 30, 2021

For contacts you don’t know, this is essential so your spokesperson can understand whether the interview will be easy or could present challenges. This can be done through close monitoring of important dates like company earnings reports and major tech events where commentary is useful. Interact on social media.

Media 333

Media Pitching Report B2B 333

Onclusive

APRIL 12, 2018

But, more importantly, I’m able to share the relevant business context with my team to make sure we are continually aligned with company strategy and growth goals. Kathy: The evolution of marketing teams has been extremely significant, and I definitely have to put a lot of effort into ‘keeping up.’

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ImPRessions - Crenshaw Communications

MAY 25, 2023

Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews. But we can also leverage it to enhance our work. If so, Substack can open doors and provoke new ideas for PR professionals.

Analysis 156

Analysis B2B Interviews Tools 156

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. But imagine for a moment that you are the owner of that company and you haven’t spent much time or effort on building a more accurate representation of yourself or your company online.

Digital PR 246

Digital PR Reputation Employee Energy 246

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Media relations deals with the news environment, which is by definition unpredictable. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Communications Conversations

OCTOBER 28, 2022

According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern. And, to an extent, that’s fine.

Blogging 109

Blogging Corporate Survey Interviews 109

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Sure, the fight with West didn’t help that, but the company was already facing declining sales and has been missing quarterly targets. Adidas should never have signed West.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Listen to the interview with Yang Cheng. unfortunately there is only the voice recording- no video.).

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

PR Fuel

FEBRUARY 25, 2022

Keep reading to learn more about how to write a good press release and how much it can do for your company! One thing companies love to do is tie their products in with popular topics and headlines. One company, Scott’s Cheap Flights, prepared a press release exactly about these concerns. So, a company launched SKILLR.

Product Launch 105

Product Launch Travel Interviews Writing 105

Bianchi Biz Blog

AUGUST 19, 2021

So, unfortunately for automotive suppliers and mobility technology companies, most of the journalists are just not interested in covering, or are assigned to cover automotive and vehicle technology suppliers. These intimate settings can allow your company to have a home base for uninterrupted media interviews, as well as customer meetings.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And there’s actually not a lot of definitive research on the benefits of social engagement by CEOs. A blog can also help mix it up with guest posts, video entries or interviews. like STEM education for a technology company CEO or a focus on entrepreneurship for a CEO who got his or her start by bootstrapping a business.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

OnePitch

OCTOBER 25, 2022

It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. 00:02:44] ND: It’s definitely better than it was when I was at CoinDesk.

Pitching 87

Pitching Data Government Film 87

Sword and the Script

NOVEMBER 1, 2022

Creating quality content won’t solve all the barriers to visibility, but it will definitely help you get the attention of your target audience, writes Grace Hallen of Brandpoint. When companies can understand their audience, this type of engagement takes place. Think about your recent digital experiences.

Media 107

Media Guidelines Survey Education 107

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing YouTube Video 225

OnePitch

MAY 10, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Those are just some examples that I’ve definitely clicked on in the past. “I I think sometimes, especially with fintech companies, they can be really complicated. 00:03:44] BB: There you go. Once or twice.

Pitching 52

Pitching Interviews Trends YouTube 52

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

. “If it ain’t Boeing, I ain’t going,” was how one pilot summed up the company’s onetime reputation among his peers. What’s more, the company’s handling of the tragedies also crashed its credibility. Even post-IPO companies like Uber and Lyft saw significant drops in their market cap.

Real Estate 156

Real Estate Reputation System Sports 156

PRSay

MARCH 17, 2021

The following interview was edited for length and clarity. The court held that the company could not be held liable for the defamatory speech that happened on its platform. The second is they are not held liable in civil court or state criminal court for moderation decisions the companies make.

Instagram 217

Instagram Facebook Government Nonprofit 217

PR in High Definition

APRIL 30, 2024

It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in. As to be fair, not many companies out there have Hollywood actors to rely on to increase their exposure – or a sport-related underdog story to get behind. It’s all about stories.

Storytelling 62

Storytelling Sports Travel Pitching 62

The Resolution Blog

AUGUST 5, 2019

They’ve also just recently launched their own social media company, Wagyu Social. Meme marketing is definitely a thing and it’s definitely on the up. We did an interview with Danny Bell and he said Netflix do most of their online marketing through memes but they do it on the down-low. Is that true?

Marketing 120

Marketing Film Instagram Video 120

Deirdre Breakenridge

FEBRUARY 26, 2018

There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? It’s not a one-way communication street, and it’s definitely not about throwing your brand’s message out into the wild. Interview them on your company’s blog and invite them to write for you. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. I even heard local tech columnist and friend, Julio Ojeda-Zapata say afterward, “This was definitely a first for me. I don’t get too many ‘firsts’ anymore.”

Case Study 131

Case Study Wireless Company Local 131

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. The research isn’t definitive, but most studies show that taking a stand amidst controversy does come with risk. The company’s advocacy on environmental issues is a core value. Be consistent.

Brand 174

Brand Branding Fashion Advertising 174

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Expedia’s vision statement is milquetoast in comparison) Momondo’s daring, creative endeavor was no small project; it involved a heavy lift of DNA tests, interviews, and filmmaking. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PR for Anyone

JANUARY 30, 2024

Ashton had her own apprehensions—she overcame these fears by diving into research, interviewing individuals over 80, and exploring the forces that frame aging solely as decline. In fact, they often exhibit greater loyalty which results in less turnover for companies. Human tendency to resist contemplating the aging process.

Technology 130

Technology Study Social Media Resources 130

Buzzstream

MARCH 3, 2020

This is definitely the best route if you don’t have a lot of on-air experience. If the topic has already been discussed, that’s definitely okay! All goes to show that the conversation doesn’t stop once the interview is over with. After the interview is live and published, the content doesn’t stop there.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Polaris

SEPTEMBER 4, 2014

For a PR pro, publicity is just one small part of managing a company’s reputation. While we’re busy trying to get a CEO an interview on a popular business show, we’re also: Helping her understand the industry issues of interest to journalists and editors. Media relations definitely takes time. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Communications Conversations

AUGUST 14, 2018

All companies want one, and most have a very hard time finding them. Oh, you might hear people describing themselves that way in an interview. They were/are all in demand and companies are increasingly looking for a complete package. And, it definitely doesn’t exist now. They don’t exist. Influencer marketing.

Mobile 133

Mobile LinkedIn Social Media Analytics 133

Bianchi Biz Blog

JANUARY 19, 2023

Transportation venture capitalist and former executive director of Stanford University’s automotive research program Reilly Brennan said: “After I spent a few days at CES, I can now say it has become the definitive U.S. And later he wrote: “I’ve been attending CES since 2006.

Automotive 82

Automotive Transportation Technology System 82

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. That particular company grew a reputation for manufacturing controversy.

Survey 377

Survey Media Relations Media Ethics 377