PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing YouTube Video 225

Ishmael's Corner

APRIL 14, 2015

At least that’s what the Japanese food company Nissin seems to be saying with the launch of a new website that pushes the boundaries of owned media. those same people would prefer company. I wonder if Slim Jim fans would enjoy some company. Will Advertising Disappear? Never Eat Ramen Alone Again. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

ImPRessions - Crenshaw Communications

JULY 12, 2017

Just last month there was a storm of outrage over Megyn Kelly’s scheduled interview with conspiracy nut Alex Jones. JP Morgan Chase pulled its advertising from NBC’s new show to register its disapproval. Some advertisers lent their ears to the complaints as well. So, when should a brand take a stand?

Brand 174

Brand Branding Fashion Advertising 174

PR Fuel

FEBRUARY 25, 2022

Keep reading to learn more about how to write a good press release and how much it can do for your company! One of the most effective strategies when it comes to advertising your product is to sell it with statistics. One thing companies love to do is tie their products in with popular topics and headlines.

Product Launch 102

Product Launch Travel Interviews Writing 102

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Creativity helps express company values in a distinct brand voice. One way is to offer the company’s more human face to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

MARCH 17, 2021

The following interview was edited for length and clarity. The court held that the company could not be held liable for the defamatory speech that happened on its platform. The second is they are not held liable in civil court or state criminal court for moderation decisions the companies make.

Instagram 217

Instagram Facebook Government Nonprofit 217

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

which we like to explore from time to time to help companies better understand public relations and how to get the most out of it. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. However, in PR, there are also many myths (alternative facts?)

Advertising 147

Advertising Advertising Pitching B2B 147

Buzzstream

MARCH 3, 2020

They’re also moments in which we’re not traditionally being advertised to and many times the host will incorporate a personal anecdote or experience using the product, so it makes the ad more memorable and personable. . This is definitely the best route if you don’t have a lot of on-air experience.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Presspage

NOVEMBER 6, 2017

An in-depth interview with your CEO on her vision and goals for 2017 is picked up by several blogs and is widely read by your target audience. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 5 percent.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

One in every 100” – so there’s definitely a lot left to learn. Strategies for companies and entrepreneurs in any field on any topic are all here, and they are easily referenced. To increase PR, marketing, and advertising industry knowledge. However, “the good to bad ratio of pitches sent to us?

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. Despite the book’s age and the fact it was written by an advertiser, I was amazed at how relevant was to my day-to-day work. He’s an icon, which by definition requires both success and admiration. And that was that.

Advertising 60

Advertising Advertising Print Interviews 60

Ethical Voices

AUGUST 29, 2022

If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.” It goes to help pay for the advertising, everybody chips in. .” ” Coalitions and front groups are definitely something that come up time and again.

Ethics 91

Ethics Groups Handbook Education 91

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. It’s brilliant.

Technology 93

Technology Software Resources Pitching 93

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. These experiences changed the course of her career, exposed her to the BurrellesLuce clipping service as a client, and eventually led up to her employment with the company.

Measurement 60

Measurement Course Advertising Advertising 60

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. John’s University in New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Stephen Waddington

MARCH 15, 2021

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Polaris

AUGUST 19, 2014

Brands market their products using a variety of tactics, including advertising, sales promotion and social media. For example, it’s not possible to know definitively how much earned media moved the needle versus paid or owned. MRP is definitely a step in the right direction. What is the Kick-Butt Index?

Measurement 100

Measurement Advertising Advertising eBook 100

Communications Conversations

MAY 3, 2017

Since social positions vary widely from company to company, what does your typical day look like? In your six-year career you’ve worked for three health care companies. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Contently - Strategy

SEPTEMBER 25, 2018

In the late aughts, Byrom was working as a freelance designer in the UK when he came across the site of a relatively new company called Dropbox. The company’s pitch was a 90-second animated video and a sign-up form. People are definitely becoming more aware of using video in their marketing. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 2) You’ve got a lot of big company CPG experience. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. The company reacted by sending out their first apology a day after the image was noticed. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.

Fashion 75

Fashion Telecommunications Crisis Training 75

Sword and the Script

AUGUST 2, 2016

He or she is the right hand of a company commander and is responsible for the day-to-day administration of the unit. And so it is with great pleasure, I bring you another edition of the Off Script interviews series. So, what’s my definition of content marketing? But shouldn’t advertising be aiming at this as well?

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Shift Communications

AUGUST 3, 2016

Let’s not forget the definition of the word goal: something that you are trying to do or achieve. Influencer engagement: A top 10/20 media targets (outlets or individuals); track interactions (interviews, coverage or social shares). Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

wiredPRworks

APRIL 29, 2020

Thanks to Dan Pantelo , CEO of Marpipe for taking us behind the scenes for a look at how his company, Marpipe, magically transforms creative by taking elemental pieces, fitting them together, testing variable combinations, and magically forming the answer [with data] to what’s the best ad to run? Yeah, definitely. Exactly right.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

Thanks to Dan Pantelo , CEO of Marpipe for taking us behind the scenes for a look at how his company, Marpipe, magically transforms creative by taking elemental pieces, fitting them together, testing variable combinations, and magically forming the answer [with data] to what’s the best ad to run? Yeah, definitely. Exactly right.

Creativity 52

Creativity How To Engineering Advertising 52

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. My dad worked in foreign trade all his life he ran a big company called Balkan Car. Maxim: I decided to do advertising. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. So that's how I decided to quit journalism and start my own company. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Since his controversial interview with Business Insider UK , many people have shared their thoughts via social media, blog posts, articles and interviews. But not a peep from Roberts who ‘has been placed on leave’ One wonders where the public relations executives at Saatchi were during Roberts’ interview.

Interviews 40

Interviews Leadership Groups Advertising 40

PR in High Definition

SEPTEMBER 24, 2019

While we tend to think of ‘the gig economy’ being made up of the likes of musicians, drivers for ridesharing companies and delivery jobs, it refers to anyone working on a short-term contract or freelance – and that includes journalists and writers. Definitely not. The freelance dance. News been framed!

Media 54

Media Newspapers Journalism Video 54

Maxim Behar

FEBRUARY 14, 2023

I have really interesting guests here from the advertising business. I went and the person I met there was Luis Bassat, number one expert in the advertising business in Spain, in Barcelona. If not - we can organize a video interview. A very successful figure from our town and country. From Spain”. Host: Yes, “Alcomet” AD.

Local 59

Local Meeting Agriculture Newspapers 59

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. His first client came in 2002. Without Marketing You’re Just the Business…Off Script #25: Steve Olenski.

Industry 73

Industry Marketing Enterprise Mobile 73

Waxing UnLyrical

SEPTEMBER 13, 2013

Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well. An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. Keep the Focus on the Readers.

Strategy 105

Strategy Pitching Twitter Community 105